the e-resources club sandwich – recipes for successful e-resource marketing

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© the sniper, http://www.flickr.com/photos/thesniper/432212839/ - Licenced under Creative Commons The e-resources club sandwich recipes for successful e-resource marketing Anthony Beal Eleanor Johnston UKSG 16 th November 2009

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Page 1: The E-Resources Club Sandwich – Recipes For Successful E-Resource Marketing

© the sniper, http://www.flickr.com/photos/thesniper/432212839/ - Licenced under Creative Commons

The

e-resources club

sandwich

recipes for successfule-resource marketing

Anthony BealEleanor Johnston

UKSG16th November 2009

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• Bomb site • New build

© W

est Cheshire College

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© West Cheshire College

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Springboard

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© Newsquest (Herald & Times). Licensor www.scran.ac.uk

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© Djwhelan http://www.flickr.com/photos/djwhelan/8395783/- Licenced under Creative Commons

©University of Glasgow. Licensor www.scran.ac.uk © Gerry McCann. Licensor www.scran.ac.uk

© Pollyalida http://www.flickr.com/photos/pollyalida/2318426677/- Licenced under Creative Commons

Academic Writing

Referencing

Reflective LearningResearch Skills

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© the sniper, http://www.flickr.com/photos/thesniper/432212839/ - Licenced under Creative Commons

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©The Scotsman Publications Ltd. Licensor www.scran.ac.uk.

Page 10: The E-Resources Club Sandwich – Recipes For Successful E-Resource Marketing

© rofltosh htt

p://ww

w.flickr.com

/photos/atomicbartbeans/2100763009/ - Licenced under Creative Com

mons

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© West Cheshire College

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© katyscrapbooklady http://www.flickr.com/photos/scrapbooklady/3204969519/- Licenced under Creative Commons

LearnDiscuss Show Do

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© Andy Roberts,http://commons.wikimedia.org/wiki/File:Thames_Barrier_03.jpg - Licenced under Creative Commons

Page 18: The E-Resources Club Sandwich – Recipes For Successful E-Resource Marketing

Now overcome barriers to use of online journals in FE

EBSCO, Emerald and InfoTrac are wonderful resources

BUT can be too academic for some users

We need an interface that is more level appropriate

Vocational journals that are categorised by the vocational subject taught in FE

With more colour and “pictures on the cover”

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We like Federated Access

It has made life much easier for our learners

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Public domain 'Lopez Portillo Carter review'

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• 71% of students agreed they have developed academic skills through Springboard

• 52% of students agreed they have increased employability skills through Springboard

• 66% of students agreed that the Springboard programme is useful to them

Source West Cheshire College Quality Department Survey Aug 2009

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Full Text Retrievals Up

43%

©James Gardiner. Licensor www.scran.ac.uk

Page 25: The E-Resources Club Sandwich – Recipes For Successful E-Resource Marketing

© Kazeee http://www.flickr.com/photos/kazeeee/2789146955/- Licenced under Creative Commons

Page 26: The E-Resources Club Sandwich – Recipes For Successful E-Resource Marketing

The future

• Information strategy and standards• Level 3 programme• e-resources distributed on generic podcasts• Pilot use of i-touches supplied by Learning Resources

for workshops and proactive dissemination• e-book readers• Vizuliser• Voting kits (ActivExpression)

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Anthony [email protected]: redsontour

Eleanor [email protected]