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Vol.2 Issue 07 July 2015 100 $5 RNI: APENG

/2014/54643

FOREIGN TRADE . EXPORTS . IMPORTS

www.thedollarbusiness.com Vol.2 Issue 07 July 2015 100 $5

Instant CoffeeBrewing profits, instantlyThis stimulator is helping Indian exporters rake in big moolah

New Mangalore PortThe last mile questionWhat else can you expect from a port which lacks connectivity?

Air CargoFlying in turbulent weatherCan India’s air cargo sector come out of the slump?

THE INDIAN PHARMACEUTICAL INDUSTRY HAS LONG BEEN A LIFE-SAVER FOR MILLIONS, BUT IS SUDDENLY IN NEED OF A LIFE-GUARD

IN CHOPPYWATERS?

LILIANNE PLOUMENMinister for Foreign Trade,

Government of the NetherlandsEBERHARD KERN

MD & CEO, Mercedes-Benz India

HOWARD SKLAMBERGDeputy Commissioner for Global Regulatory Operations, USFDA

RAMESH SWAMINATHANChief Financial Officer, Lupin Ltd.

DR. AMEDEO SCARPATrade Commissioner, ITA

DR. ARUN BHADRA THAPAWHO Representative to India

...AND MORE!

EXCLUSIVE INSIDE

6 THE DOLLAR BUSINESS II APRIL 2015

INDIA TRADE THIS MONTH

Foreign tourist-led boom, Maggi’s doom, pulses exports zoom while imports of American chickens loom and a lot more

MONOLOGUE PEOPLE SPEAK

Important policymakers’ reactions to some of the biggest events that are shaping the world of trade & commerce

GLOBAL TRADE THIS MONTH

From the downtrend in Pakistan-Sri Lanka trade and surging British gin exports to Zimbabwe’s rhino exports and much more

Volume: 2 Issue: 07 July 2015

www.thedollarbusiness.com

facebook.com/tdbIndiatwitter.com/TheDollarBizin.linkedin.com/in/thedollarbusiness/

COVER STORY – INDIAN PHARMA34

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The Indian pharmaceutical industry, which has played a critical role in making life-saving drugs accessible to the poorest of the poor, is currently going through its worst slowdown. What has caused this? Are they the same factors that had almost derailed it a decade back? Or is it something of its own doing? More importantly, is it curable?

IN URGENT NEED OF A

CURE

President (VMPL) : Steven Philip Warner& Editor-in-Chief

EDITORIAL & RESEARCHEditor : Manish K. PandeyExecutive Editor : Shakti Shankar PatraSenior Editor : Satyapal MenonSenior Assistant Editors : Sisir Kumar Pradhan Shivani (Vig) KapoorAssistant Editor : Neha DewanPrincipal Correspondent : Vanita Peter D'souzaCorrespondent : Aadhira Anandh M.Editorial Coordinator : Deepa Pandey EDITORIAL CONSULTING BOARDFounder & Editor : Anil GoyalPublisher : Avnish GoyalChief Consulting Editor : Dr. A. K. Sengupta (Former Dean, IIFT)Editorial Advisors : Dr. N.K. Goyal (CMAI) : Atul Kumar Saxena (IIA)

BRAND ACTIVATION & RESPONSEVice-President : Aninda MondalSenior Manager : Saroj RoyDeputy Manager (Alliances) : Swati Sinha

INTERNATIONAL REPRESENTATIVESSeoul (South Korea) : Justin Yoon (+82-2-6241-4256)London (UK) : S. Puri (+44 207 376 1996)

ART & PHOTOGRAPHYArt Director : Sujesh Kumar G.Senior Designers : Sanat Singh, Sonia KholgadeDesigner : Gopal Ganesh ReddyPhotographer : Dileep Kumar

THE DOLLAR BUSINESS ONLINEDeputy Editor : Jayarama EmaniSenior Editor : Himanshu VatsaAssistant Editor : D. Sai NikeshWeb Developer : K. Naveen SEO Specialist : Alimoddin Mohd.Associate (Web & Network) : C. Dileep Reddy

CIRCULATION & DISTRIBUTIONGeneral Manager : S. S. SudeshAssistant Manager : Sanjeev Jain, Buddhi Sagar PandeySenior Executive : K. Chandra Prakash

SUBSCRIPTIONSManager : M. Vinay Kumar

FINANCE & LOGISTICSManager : Parchuri JhansiAssociate : Raj Jarikote

PRINTERKala Jyothi Process Pvt. Ltd., 1-1-60/5, RTC Cross Road, Musheerabad, Hyderabad, Telangana 500020, IN

PUBLISHED AT5-2-198/4, Distillery Road, Ranigunj, Secunderabad,Telangana 500003, IN

FOR EDITORIAL/CONTENTEmail: editorial@thedollarbusiness.com . Tel: +91-40-6677 0766

FOR ADVERTISEMENTEmail: ads@thedollarbusiness.com . Tel: +91-40-6677 0765

FOR SUBSCRIPTION Email: subscription@thedollarbusiness.com . 18001030385 (Toll free)

For queries / comments you can send us an SMS at +91-888-633-1947

© Copyright 2014No part of this magazine may be reproduced in whole or in part without an ex-pressed permission of the publisher. The information on this magazine is for infor-mation purpose only. The Editor is responsible for the selection of news and content under PRB Act. Vimbri Media Pvt. Ltd. assumes no liability or responsibility for any inaccurate, delayed or incomplete information, or for any actions taken in reliance thereon. The information contained about each individual, event or organisation has been provided by such individual, event organisers or organisation without verifica-tion by us. All disputes are subject to exclusive jurisdiction of competent courts and forums in Hyderabad, Telangana.Printed and published by Avnish Goyal for Vimbri Media Pvt. Ltd. Published at 5-2-198/4, Distillery Road, Ranigunj, Secunderabad - 500 003, Telangana.

Printed at: Kala Jyothi Process Pvt. Ltd., 1-1-60/5, RTC Cross Roads, Musheerabad, Hyderabad - 500 020, Telangana.

6 THE DOLLAR BUSINESS II APRIL 2015

INDIA TRADE THIS MONTH

Foreign tourist-led boom, Maggi’s doom, pulses exports zoom while imports of American chickens loom and a lot more

MONOLOGUE PEOPLE SPEAK

Important policymakers’ reactions to some of the biggest events that are shaping the world of trade & commerce

GLOBAL TRADE THIS MONTH

From the downtrend in Pakistan-Sri Lanka trade and surging British gin exports to Zimbabwe’s rhino exports and much more

Volume: 2 Issue: 07 July 2015

www.thedollarbusiness.com

facebook.com/tdbIndiatwitter.com/TheDollarBizin.linkedin.com/in/thedollarbusiness/

COVER STORY – INDIAN PHARMA34

20

12

10

The Indian pharmaceutical industry, which has played a critical role in making life-saving drugs accessible to the poorest of the poor, is currently going through its worst slowdown. What has caused this? Are they the same factors that had almost derailed it a decade back? Or is it something of its own doing? More importantly, is it curable?

IN URGENT NEED OF A

CURE

President (VMPL) : Steven Philip Warner& Editor-in-Chief

EDITORIAL & RESEARCHEditor : Manish K. PandeyExecutive Editor : Shakti Shankar PatraSenior Editor : Satyapal MenonSenior Assistant Editors : Sisir Kumar Pradhan Shivani (Vig) KapoorAssistant Editor : Neha DewanPrincipal Correspondent : Vanita Peter D'souzaCorrespondent : Aadhira Anandh M.Editorial Coordinator : Deepa Pandey EDITORIAL CONSULTING BOARDFounder & Editor : Anil GoyalPublisher : Avnish GoyalChief Consulting Editor : Dr. A. K. Sengupta (Former Dean, IIFT)Editorial Advisors : Dr. N.K. Goyal (CMAI) : Atul Kumar Saxena (IIA)

BRAND ACTIVATION & RESPONSEVice-President : Aninda MondalSenior Manager : Saroj RoyDeputy Manager (Alliances) : Swati Sinha

INTERNATIONAL REPRESENTATIVESSeoul (South Korea) : Justin Yoon (+82-2-6241-4256)London (UK) : S. Puri (+44 207 376 1996)

ART & PHOTOGRAPHYArt Director : Sujesh Kumar G.Senior Designers : Sanat Singh, Sonia KholgadeDesigner : Gopal Ganesh ReddyPhotographer : Dileep Kumar

THE DOLLAR BUSINESS ONLINEDeputy Editor : Jayarama EmaniSenior Editor : Himanshu VatsaAssistant Editor : D. Sai NikeshWeb Developer : K. Naveen SEO Specialist : Alimoddin Mohd.Associate (Web & Network) : C. Dileep Reddy

CIRCULATION & DISTRIBUTIONGeneral Manager : S. S. SudeshAssistant Manager : Sanjeev Jain, Buddhi Sagar PandeySenior Executive : K. Chandra Prakash

SUBSCRIPTIONSManager : M. Vinay Kumar

FINANCE & LOGISTICSManager : Parchuri JhansiAssociate : Raj Jarikote

PRINTERKala Jyothi Process Pvt. Ltd., 1-1-60/5, RTC Cross Road, Musheerabad, Hyderabad, Telangana 500020, IN

PUBLISHED AT5-2-198/4, Distillery Road, Ranigunj, Secunderabad,Telangana 500003, IN

FOR EDITORIAL/CONTENTEmail: editorial@thedollarbusiness.com . Tel: +91-40-6677 0766

FOR ADVERTISEMENTEmail: ads@thedollarbusiness.com . Tel: +91-40-6677 0765

FOR SUBSCRIPTION Email: subscription@thedollarbusiness.com . 18001030385 (Toll free)

For queries / comments you can send us an SMS at +91-888-633-1947

© Copyright 2014No part of this magazine may be reproduced in whole or in part without an ex-pressed permission of the publisher. The information on this magazine is for infor-mation purpose only. The Editor is responsible for the selection of news and content under PRB Act. Vimbri Media Pvt. Ltd. assumes no liability or responsibility for any inaccurate, delayed or incomplete information, or for any actions taken in reliance thereon. The information contained about each individual, event or organisation has been provided by such individual, event organisers or organisation without verifica-tion by us. All disputes are subject to exclusive jurisdiction of competent courts and forums in Hyderabad, Telangana.Printed and published by Avnish Goyal for Vimbri Media Pvt. Ltd. Published at 5-2-198/4, Distillery Road, Ranigunj, Secunderabad - 500 003, Telangana.

Printed at: Kala Jyothi Process Pvt. Ltd., 1-1-60/5, RTC Cross Roads, Musheerabad, Hyderabad - 500 020, Telangana.

APRIL 2015 II THE DOLLAR BUSINESS 7

LILIANNE PLOUMEN Satisfied with the outcomes of her trip to India, the Dutch trade minister says stagnancy in India-Netherlands trade is just temporary

96 H. SKLAMBERGThe senior USFDA official tells us that this agency doesn’t discriminate against Indian pharma companies

AMEDEO SCARPAItalian Trade Agency’s Trade Commissioner to India tells us everything there is to know about India-Italy trade

EBERHARD KERN In a candid interview, the MD & CEO of Mercedes-Benz reveals how he reclaimed lost glory for his company

R. SWAMINATHAN The CFO of Lupin Ltd. speaks about regulatory and other challenges his company faces in its export markets

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SPOTLIGHTNEPAL While Mt. Everest’s lure brings the entire world to it, in trade, it’s nothing like the Everest

THE MIDAS TOUCHBALL POINT PENYet another example of Indian exporters penning their own success stories, quite literally

SECRET INGREDIENTINSTANT COFFEEHow Indian exporters have found a way around the domination of big brands while brewing instant profits

POLICY FOCUSSEIS While the much needed equaliser is here, why are Indian services exports continuing to trend down?

DOCKYARDNEW MANGALORE PORTThis major port is suffering from hypoxia because the arteries are in bad shape

PRIME FOCUSAIR CARGO IN INDIACan India’s air cargo sector come out of the slump?

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TDB FORUMASK A QUESTIONQuestions about foreign trade that hit our mail box in June and of course, their answers

DATEBOOKSome trade shows and fairs you shouldn’t miss out on in India and abroad in July and August

34 THE DOLLAR BUSINESS II JULY 2015

COVER STORY TROUBLE WITH INDIAN PHARMA

JULY 2015 II THE DOLLAR BUSINESS 35

BY NEHA DEWAN & SHAKTI SHANKAR PATRA

For over four decades, the Indian pharmaceutical industry has played a critical role in making life-saving drugs accessible to the poorest of the poor, not only in the developing and the least-developed, but also in the developed world. Every time it has faced any serious crisis, the entire world has prayed for and worked towards lending it a helping hand. However, lately, it is going through its worst slowdown. What factors have caused this? Are they the same structural factors that had almost derailed the sector a decade back? Or is it something of its own doing? More importantly, are these impediments reversible?

HAS INDIAN PHARMA LOST ITS PATH?