THE DHOLAKBy Rahul ShettyRepresenting Team ARYANEvent INSTRUCTOR

CUSTOMER OVERVIEW (Product)• Area Of Concentration – Mangalore And Udupi• Highlights – Political Rallies

- Pili Vesha - Beggers• General – Music and Training Classes

- College and Cultural Event

DISTRIBUTION STRATERGIES (Place)

• Phase Wise Operation - Online Distribution (College – Decision Makers – Covering Investments) - Shops and Small Outlets - Showrooms (Premium)

AWARENESS (Promotion)

• Online Selling – Brand Positioning - Visibility • Local Production • General Marketing in a Phased Way

- Radio Announcement - Sponsoring Iconic Events

VALUE FOR MONEY (Price)

• Reasonability Define• Localization Price Minimization• Price Check SnapDeal Rs 271.00 to Rs 884.00

Ebay Rs 2795.00 to Rs 4195

Reference

• Toolkit.smallbiz.nsw.gov.au• Snapdeal.com• Ebay.com• Business Line – Catalyst Article on E –

Commerce