the @doctorwill #tweetyounow social mediain m...11/8/2016 1 the @doctorwill #tweetyounow: social...

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THE @DOCTOR WILL

#TWEET YOU NOW:SOCIAL MEDIA IN MEDICINE

AVITAL Y. O’GLASSER, MD, FACP

@AOGLASSER

OREGON ACP CHAPTER SCIENTIFIC MEETING

#ACPOR16

NOVEMBER 12, 2016

Disclosures, Objectives, & Disclaimers:

� No financial disclosures

� Objectives:

� Learn how and why social media in medicine can enrich personal growth and professional development plus connectivity as a clinician, communication and connection.

� Learn how social media and internet/mobile-based technologies can be a powerful tool for engagement and education

� Gain familiarity with different social media platforms as well as means to analyze your impact factor

#ACPOR16

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Disclosures, Objectives, & Disclaimers:

� No financial disclosures

� Objectives:

� Disclaimer:� Real social media will be involved!

� Request:� Please feel free to have your browsers

open via computers or smartphones

#ACPOR16

A History of Social Media:

� [ ]

#ACPOR16

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� Thefacebook � February 4, 2004 at Harvard

#ACPOR16https://en.wikipedia.org/wiki/History_of_Facebook

� Harvard � other Ivy League U’s � Boston-area schools �nationally and internationally

JDoe@___.edu


May 4, 2004

JDoe@___.edu

[email protected]

[email protected] � [email protected]

#ACPOR16

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CREATE

SHARE

PARTICIPATE

#ACPOR16

Create, Share, Participate:

#ACPOR16

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Social Media Criticisms & Stereotypes:Everyone’s a critic

Everyone’s an expert

Monday Morning Quarterbacks

Bullies

Narcissism

“Look at me”

The “selfie-generation”

Document every moment

#ACPOR16

Social Media Use:

#ACPOR16Pew Research Center Surveys

2015: 76% of American adult internet users, 65% of all American adults

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Physician Social Media Use:

� 72% of physicians use social media

� 29% personal

� 6% professional

� 37% personal and professional

� Platform for professional use:

� Facebook (86%) > LinkedIn (42%) > Twitter (20%)

#ACPOR16http://marketing-images.ubmmedica.com/Insights/2011/HCPs_and_Social_Media.pdf

Facebook v Twitter

� 1.7 billion active users

� > 5 billion pieces of content daily

� Need an account

� Privacy options

� “Friending” required

#ACPOR16

� 313 million active users

� 500 million tweets daily � 350,000/min

� 6000 tweets/sec

� Public

� Follow/be follow

� Don’t need an account to read tweets

� 140 characters!

https://zephoria.com/top-15-valuable-facebook-statistics/http://www.internetlivestats.comhttp://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/http://www.cio.com/article/2915592/social-media/7-staggering-social-media-use-by-the-minute-stats.html#slide2

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Anatomy of a Tweet:

#ACPOR16

Anatomy of a Tweet:

#ACPOR16

User nameTwitter handleProfile picture

Mentions

Hashtags

Link

LikesRetweetsReplies

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More Twitter vocabulary:

Tweet

#ACPOR16

Retweet

Quote Tweet

Reply


@YOURNAMEHERERT = “Retweet”

MT = “Modified Tweet”HT = “Heard Through” or “Hat Tip”

DM = “Direct Message” (private)

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�#Hashtag

#OMG #dont #get #me #started

#I #love #overusing #hashtags #way #too #much

#enoughalready #adnauseum

#thelasttimeIforgottoputaspacebetweeneachwordIwasinkindergarten

#ACPOR16

Hashtag versus Handle???

Hashtag = identify subject matter

A trail of breadcrumbs!

Handle = identifiy individual accounts

#IM2016

#IM2016

#IM2016

#IM2016

@ACPinternists

@ACPinternists

@ACPinternists

#ACPOR16

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Why use social media?

� “Look at me” �

� Look at this information!

� Look at this publication!

� Look at this news!

� Look at what I can share with you

� Look at what we can converse & talk about

#ACPOR16

Why be active with social media?

60% of physicians say their most popular activity on social media =

Following what colleagues are sharing and discussing

� Lifelong learning

� Search optimization

� Global Interaction

� Research dissemination

� Enhanced conference experience �

� � enhanced community of physicians experience

ala @EMARIANOMD

#ACPOR16Publicis Healthware International

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Lifelong learning & search optimization:

#ACPOR16

Lifelong learning & search optimization:

#ACPOR16

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Global Interaction:

#ACPOR16

Research dissemination:

� Nearly 2 million academic papers published/year

� 50% read only by authors and journal editors

� 90% of published papers never cited

� Does the traditional “number of citations” system work?� Does a citation guarantee a paper was read completely?

� Are citations an appropriate measure of scientific impact?

#ACPOR16Eveleth, Smithsonian Magazine. 2014.

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#ACPOR16


� “Twimpact” Factor �� “Tweetations” = cumulative Tweets

within 7 days of publication

� Highly Tweeted articles are 11x more likely to be cited (75% v 7%)

� Top-cited articles can be predicted from top-tweeted articles with 93% specific and 75% sensitivity


� “Don’t leave a paper to its own devices. People with an online presence have a scholarly presence. Social media is part of academic performance.”

� David Payne

� “Data don’t speak for themselves. They require you to speak for them. Those taxpayers whose money you’re so concerned about ought to be able to chat with the academic whose research they fund about what that research shows. Social media lets that happen.”

� Emily Willingham

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Enhanced professional experience:

CREATE ~ SHARE ~ PARTICIPATE

Dynamic ~ Lively ~ Interactive

Rapid, targeted, massive dissemination of scientific knowledge & credible content

Open-knowledge, open-access movement

#FOAMed (free open access medical education)

#meded (medical education)

#ACPOR16


� JOIN conversations �

� START conversations

#ACPOR16

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� Knowledge and Identify:� Voice opinions and be heard

� Curate high-yield health-related content

� Develop reputation for professional commitment and advocacy

#ACPOR16Chretien, Tuck, Simon, Singh, Kind. JGIM. 2015.


� Social media caught fire with GIM love; on Twitter alone, there were 371 #ProudtobeGIM posts during the week of the conference with an estimated reach of 105,261 Twitter users. On the first full day of the conference, the campaign hosted, “Say it Loud and Say it ProudtobeGIM,” a town hall meeting to share ideas...

#ACPOR16O’Rourke, Paul. ProudtobeGIM at 1 Year: The Future Looks Bright.

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#MeetingTweeting:

�Dedicated conference hashtags

#ACPOR16

#MeetingTweeting:

�OFFSITE, for colleagues & others:� Attend “virtually” (in real-time, anytime)

�ONSITE, as attendee:� Parallel sessions you didn’t attend

� Others’ interpretation of the same content I just heard

� ACTIVE listening in order to share and disseminate

#ACPOR16

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#MeetingTweeting:

� An ideal tweet would include three features:� informative content

� internal citations

� positive sentiment score

#ACPOR16Adapted from Djuricich, Int Rev Psych. 2015.

#MeetingTweeting &

Enhanced Conference Experiences:

#ACPOR16

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#MeetingTweeting &

Enhanced Conference Experiences:

#ACPOR16

#MeetingTweeting:

#ACPOR16

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Docter as Teacher:

doceo � “I teach”; docere � “to teach”

“As Clinician Educators our job is not to create knowledge obscura, trapped in ivory towers and only accessible to the enlightened; the knowledge we create and manage needs to impact our communities…The goal should be translating knowledge from the lyceum to the agora, from ivory towers to Twitter.”

� Daniel Cabrera @cabreraERDR

� “The knowledge is not mine to keep”� Ed Mariano @EMARIANOMD via #ANES16

#ACPOR16https://icenetblog.royalcollege.ca/2015/07/07/alternative-media-and-metrics-for-academic-promotion/

#ACPOR16

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#ACPOR16

The single biggest problem with communication is the illusion that it

has taken place.

George Bernard Shaw

Social Media Publications:

#ACPOR16

0

500

1000

1500

2000

2500

2008 2009 2010 2011 2012 2013 2014 2015 2016

Pubmed Citations by Year

Twitter Facebook Social media

Information as of 10/29/2016

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#ACPOR16

Twitter Chats:

� #JHMChat:

� 1st event hosted October 12, 2015 by @JHospMedicine:

� Vineet Aurora (@FUTUREDOCS): [we] were tweeting from my living room in Chicago, and for a split second, we looked at each other at 8pm CST and had that last minute feeling that it was going to be just us…but boy, were we wrong! Tweeters came out in droves to ask questions, share stories, and also discuss:

� 60 minutes of active conversations

� 75 Participants

� 437 Tweets

� 2 million impressions

blogs.hospitalmedicine.org/Blog/a-social-media-success-first-jhmchat-by-the-numbers/

#JHMChat:

#ACPOR16http://www.symplur.com/

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#ACPOR16

Measuring Social Media Impact:

SGIM Annual Meeting American Society of Clinical Oncology

American Society of Anesthesiologists

#ANES2013#SGIM13

#SGIM16

#ASCO12

#ASCO16 #ANES16

#ACPOR16

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Social Media Scholarship

#ACPOR16

Attai: it has become increasingly clear that medical meeting content is of interest to a broad audience, including physicians in other specialties, patients, policy makers, and the media

Impact of #HCSM:

� From the lyceum to the agora, from ivory towers to Twitter:� 5/20/2016, Mayo Clinic's Academic Appointments and Promotions Committee

� The moral and societal duty of an academic healthcare provider is to advance science, improve the care of his/her patients and share knowledge…requires physicians to participate in public debate, responsibly influence opinion and help our patients navigate the complexities of healthcare…social media [is] one of the most important arenas to impact the public and disseminate science and knowledge.

#ACPOR16https://socialmedia.mayoclinic.org/discussion/mayo-clinic-includes-social-media-scholarship-activities-in-academic-advancement/

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#ACPOR16

[ ]

� [ ]

#ACPOR16

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#ACPOR16

#HCSM: Getting Started

� “Twitter is as easy as you want to make it and as complex and powerful as you could want it to be”

� Pyramid of participation: observe-learn-advocate-create content

� Start by LISTENING ��Spectator

�Lurk

�Observe

�Wallflower

� Start composing tweets

#ACPOR16Mayo Clinic. Bringing the Social Media #Revolution to Health Care.

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#ACPOR16

PROFESSIONALISM = Common sense:

#ACPOR16

� AVOID:

� Privacy violations

� Conflicts of interest

� Inappropriate relationships with patients

� Lapses in professionalism

� Separate personal from professional presence?

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It’s OK to Look for Fun, It’s OK to Have Fun!

#ACPOR16

DIDACTIC

#ACPOR16

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Questions?

#ACPOR16

CONCLUSIONS:

#hcsm

21st century modality

Professional connection and development

Share, converse, spread your passion for medicine

Dialogue, not monologue

#ACPOR16

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References:� Adams CE, Jayaram M, Bodart AY, Sampson S, Zhao S, Montgomery AA. Tweeting links to Cochrane Schizophrenia Group

reviews: a randomised controlled trial. BMJ Open. 2016 Mar 8;6(3):e010509.

� Arora, Vineet. “A Social Media Success! First #JHMChat by the Numbers.” The Hospital Leader: Official Blog of the Society of Hospital Medicine. October 28, 2015.

� Attai DJ, Radford DM, Cowher MS. Tweeting the Meeting: Twitter Use at The American Society of Breast Surgeons Annual Meeting 2013-2016. Ann Surg Oncol. 2016 Oct;23(10):3418-22Cabrera, Danial. “Alternative media and metrics for academic promotion” International Clinician Educators (ICE) Blog. July 7, 2015.

� Cabrera, Daniel. Mayo Clinic includes Social Media Scholarship Activities in Academic Advancement Mayo Clinic Social Media Network Blog, May 25, 2016.

� Chretien KC, Tuck MG, Simon M, Singh LO, Kind T. A Digital Ethnography of Medical Students who Use Twitter for Professional Development. J Gen Intern Med. 2015 Nov;30(11):1673-80.

� Djuricich AM, Zee-Cheng JE. Live tweeting in medicine: 'Tweeting the meeting'. Int Rev Psychiatry. 2015 Apr;27(2):133-9.

� Duggan, Maeve. Mobile messaging and social media 2015. Pew Research Center. August 19, 2015.

� Duque, Lina. How academics and researchers can get more out of social media. Harvard Business Review. June 8, 2016.

� Ekins S, Perlstein EO. Ten simple rules of live tweeting at scientific conferences. PLoS Comput Biol. 2014 Aug 21;10(8):e1003789.

� Ennis-O’Conner, Marie. Ten twitter tips for beginners. Linkedin blog. May 9, 2015.

� Eveleth, Rose. Academics Write Papers Arguing Over How Many People Read (And Cite) Their Papers. Smithsonian Magazine. March 25, 2014.

� Eysenbach G. Can tweets predict citations? Metrics of social impact based on Twitter and correlation with traditional metrics of scientific impact. J Med Internet Res. 2011 Dec 19;13(4):e123.

� Garg, K. Patients and Social Media. SGIM Forum 39 (6): 8.

� Global social networks ranked by number of users.

� Greyson SR, Johnson D, Kind T, Chretien KC, Gross CP, Young A, Chaudry HJ. Online Professionalism Investigations by State Medical Boards: First, Do No Harm. Ann Intern Med. 2013;158(2):124-130.

� HCPs & Social_Media. UBM Medica Insights.

� History of Facebook.Wikipedia.org Accessed October 10, 2016.

#ACPOR16

References:� Honigman, Brian. 24 Outstanding Statistics & Figures on How Social Media has Impacted the Health Care Industry. Referral

MD. 2013.

� http://www.internetlivestats.com/

� Kapka, Matt. 7 staggering social media use by-the-minute stats. CIO. April 28, 2015.

� Krikorian, A. Social Media Etiquette: Conventional Norms in a Non-Conventional Era. SGIM Forum 39 (6): 14.

� Krikorian, A. Talking with a Pioneer: An Interview with Dr. Vineet Arora. SGIM Forum 39 (6): 5.

� Lee, Don. How can doctors get value from social media? #Hcbiz. May 31, 2016.

� Mariano, ER. Time for Physicians to Get Social. Available at SlideShare.net. November 18, 2015.

� Mariano, Edward R. Why all Doctors Should be on Twitter.American Society of Regional Anesthesia and Pain Medicine, blog. June 15, 2016.

� Mayo Clinic Center for Social Media. “Bringing the Social Media #Revolution to Health Care.” Mayo Clinic Foundation for Medical Education and Research, 2012.

� Melvin L, Chan T. Using Twitter in Clinical Education and Practice. J Grad Med Educ. 2014 Sep;6(3):581-2.

� O’Rourke, Paul. ProudtobeGIM at 1 Year: The Future Looks Bright. SGIM Forum. 39(9):8.

� Payne, David. “How to be an academic social media star.” BMJ Blog. March 10, 2015.

� Pennic, Fred. Pharma Marketing to Physicians. HIT Consultant. April 11, 2012.

� Rapp, Adam. 8 Shocking Statistics That Show How Social Media Affects Healthcare EMedCert. March 17, 2014.

� Secemsky, Brian. Why Every Young Physician Should Have a Professional Twitter Account. The Huffington Post, The Blog January 15, 2015.

� Scott S. The researcher of the future…makes the most of social media. Lancet. 2013 Feb 27;381 Suppl 1: S5-6.

� “Some academics still don't get social media.” Scilogs Blog. February 18, 2015.

� Stiegler, Marjorie. 21 Ways Doctors Can Use Social Media. Marjorie Stiegler, MD, blog. January 2016.

� Top five elements of a good social media practice. BestTheNews. July 18, 2016.

� The Top 20 Valuable Facebook Statistics. Zephoria Digital Marketing. September 2016.

� Willingham, Emily. Yes, Serious Academics Should Absolutely Use Social Media. Forbes.com. August 6, 2016.

#ACPOR16

the @doctorwill #tweetyounow social mediain m...11/8/2016 1 the @doctorwill #tweetyounow: social...

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