the dna of philanthropy - fresnostate.edusurvey objectives survey’caos’ consensuson’...
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The DNA of Philanthropy Growing your culture of philanthropy
What motivates giving?
Civic Duty
Social responsibility
Altruism
Approval of others
Social status
Is there a propensity to give?
Educa=onal a>ainment Certain
occupa=ons
Posi=ve college experience
Engagement
Religion and giving
The Survey
Survey Objectives
Survey CAOs
Consensus on a defini2on
Rank order culture elements
Iden2fy Top 10 elements
Where we surveyed
Geographic Region
North America 82.1
La=n America 4.3
Europe 10.0
Asia-‐Pacific 3.6
Other 0.0
TOTALS 100
Do you have a definition?
Yes 1.4%
No 98.6%
Do you agree with this definition?
Strongly Agree 26.3%
Agree 55.5%
Neither 10.2%
Strongly Disagree 6.6%
Disagree 1.5%
The Elements of Philanthropy
Reputa=on
Leadership
Mission and vision
Fundraising goals
Demonstrated need
Alumni giving
Parent giving
Faculty giving
Staff giving
Student giving
Alumni sa=sfac=on
Engaged donors
Donor capacity
Commitment
Athle=c programs
Athle=c conference
Rankings
Alumni engagement
Reputa=on of faculty
Honors and accolades
Nega=ve press
Successful graduates
Donor influence
Gradua=on leadership
Faculty/Student ra=o
Quality of academic programs
Quality of research programs
Tradi=on of philanthropy
Top 10 Elements from the survey
1. Leadership of the organiza=on 2. Engaged volunteers and donors 3. Commitment to stewarding gi\s
4. Clear & concise mission & vision statements
5. Fundraising goals aligned with mission
Top 10 Elements from the survey
6. Alumni sa=sfac=on with college experience
7. Career success of graduates 8. Opportuni=es for alumni engagement
9. Donors with capacity & interest in major gi\s
10. Quality & reputa=on of the faculty
Bottom 5 Elements from the survey
1. Membership in a par=cular athle=c conference
2. Successful athle=c programs
3. Faculty/student ra=o 4. Ranking in polls 5. Percentage of parent giving
Survey Surprises
Athle2cs ranks at the boKom of the list
Rankings in polls near the
boKom
Scandals are more important (nega2vely) than are honors & accolades (posi2vely)
Survey Surprises
The high % of ins2tu2ons WITHOUT a formal defini2on of
a culture of philanthropy (98.6%)
The strong consensus on the
proposed defini2on of a culture of
philanthropy (81.8% agreed or strongly
agreed)
On the other hand, 8.0%
disagreed with the proposed defini2on
Build a philanthropy toolbox
Sow the seeds of a culture of philanthropy on your campus
So, what can you do with this?
CULTIVATION INGREDIENTS
Engage
Measure Share
Share concept with internal & external cons=tuents
Urge considera=on by campus leadership
How are we doing on the important elements
Ask campus cons=tuents about their Percep=ons of your culture of philanthropy
Assessment activities
Communicate
Advocate
Examine
Survey
Ask donors how you are doing
Survey non-‐donors on actudes towards the ins=tu=on
Discuss the concept with your trustees
The value of philanthropy
Assessment activities
Ask
Survey
Discuss
Preach
www.fresnostate.edu/advancement
Peter N. Smits Vice President for Advancement Fresno State
[email protected] (559) 278-‐6050 (559) 352-‐0919 cell
For more information…