the division of communication - uwsp · the division of communication at the university of...

Division of Communication

THE DIVISION OF COMMUNICATIONThe Division of Communication at the University of Wisconsin–Stevens Point is proud to offer outstanding educational opportunities for undergraduate and graduate students interested in the vibrant, crucial and diverse field of communication. In our classes, we infuse the theoretical and practical dimensions of arts management and communication majors with history, cultural context and real-world applications. Our students graduate with the skills and knowledge they need to compete and succeed in our rapidly changing society.

Our program in communication was path-breaking when we created it in 1969. In fact, our communication major was the first in the state, and one of only four such programs in the country. We continually examine and update our curriculum. More than 4,000 students have graduated with majors in communication. Many have found jobs in fields that tap their communication expertise and have become leaders in their professions.

In addition to the major in communication, we also host a major in arts management. Since its inception in 1988, this program has served as a model for all other arts management programs in our state. Its graduates are playing important roles in the promotion and administration of music, theatre and other arts organizations throughout the United States.

In an era of great technological change, the Division of Communication provides students with a solid grounding in the fundamental communication skills so necessary for success ─ writing, speaking, critical analysis, problem solving and teamwork ─ and the opportunity to create meaningful messages for diverse audiences.

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Photos: UW-Stevens Point unless cited otherwise.

Arts Management Major 2

Communication Major 4

Selecting an Emphasis Area 6

Emphasis Areas in Communication

Interpseronal and Organizational Communication Emphasis 8

Media Studies Emphasis 10

Public Relations Emphasis 12

Internships and Externships 14

Graduate Program 16

Communication Week 17

Student Organizations

The Pointer 18

PRSSA 19

SPTV 20

WWSP-90FM 21

Student Scholarship Support 22

What Our Alumni Say About Us 24

Other Succesful Graduates 26

Faculty and Staff 28

Study Abroad Opportunities 30

Special Experiences 31

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ARTS MANAGEMENT MAJOR Our major in arts management provides an interdisciplinary experience for students who are drawn both to the arts and to communication. It incorporates classes in communication, business and the arts with a series of internships and a semester-long externship. Through their varied coursework and hands-on experiences, students are well prepared for careers in arts administration. Graduates of the program are employed in theatres, art centers, dance companies and other arts agencies.

Major Requirements:All majors must complete required courses in Arts Management, Business and Communication, including Introductory Financial Accounting, Principles of Management and Marketing, Basic Journalism and Public Relations Writing. Majors also take 18 credits of electives in a variety of Creative Arts disciplines, and must complete two internships and a 12-credit externship.Students must also complete one year of a foreign language.

Students who complete major requirements will satisfy requirements for a Bachelor of Arts.

Students must achieve and maintain a 2.75 grade point average in all major coursework.

Skills Emphasized: Entrepreneurship, Producing Public Events, Raising Financial Support in the Arts, Small and Large Group Management, Project Management, Facilities Management, Assessment and Planning

INSPIRE, CREATE, ACHIEVE

Positions Accepted by Recent Graduates:

• Major Gifts Associate, Oceana, New York, New York

• Development Associate, Hennepin Theatre Trust, Minneapolis, Minnesota

• Gallery Assistant, Mars Gallery, Chicago, Illinois

• Arts Education Coordinator, Fox Cities Performing Arts Center, Appleton, Wisconsin

• Assistant Presenter, Weidner Center, Green Bay, Wisconsin

• Production Manager, Sharon Lynne Wilson Arts Center, Brookfield

• Executive Director, South Milwaukee Performing Arts Center, South Milwaukee, Wisconsin

• Director of Marketing, Milwaukee Repertory Theater, Milwaukee, Wisconsin

• Executive Director, Arts and Humanities Project (AHA), Kenosha, Wisconsin

• Marketing Manager, Schauer Arts Center, Hartford, Wisconsin


COMMUNICATION MAJORCourses in our major help students develop and hone expertise in public presentations, effective writing, critical thinking, working in teams and creating media. These are important skills for jobs in a variety of communication fields.

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Major Requirements: All majors must complete three core classes:

• Orientation to Communication (or Orientation to Arts Management) (1 credit)

• Contemporary Communication Theories (3 credits)

• Introduction to Communication Research (3 credits)

Students must also complete requirements for at least one emphasis area.

Students who complete major requirements will satisfy requirements for a Bachelor of Science. Students who wish to earn a Bachelor of Arts must complete one year of a foreign language in addition to minimum major requirements.

Students must achieve and maintain a 2.5 grade point average in their communication courses.

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YOU CHOOSE AN EMPHASIS AREA WITHIN THE COMMUNICATION MAJOR In the Division of Communication, you are able to focus your interests in any of three emphases.

Interpersonal and Organizational Communication This is a highly flexible course of study for students interested in working with people and in organizational settings. Students learn what is necessary for healthy relationships in their personal and organizational lives, including skills such as interviewing, corporate assessment and conflict management. Typical career paths include human resources, sales, health care communication and human services.

Media Studies This emphasis provides students interested in journalism and media production hands-on creative experience as they report news stories, create blogs, produce videos and write documentary and feature-length screenplays. Students also learn important aesthetic, ethical, legal and historical dimensions of media knowledge that helps them craft effective messages. Our classes utilize sophisticated computer labs and a newly renovated HD television studio. Student media organizations, housed in the Communication Arts Center, provide important co-curricular opportunities. Graduates are working out-front and behind-the-scenes in local and national media organizations.

Public Relations Public Relations is a profession that stresses the connection between an organization and its public. Job possibilities are limited only by a student’s imagination, but include areas such as corporate communication, fundraising and event planning. Graduates can find positions in a variety of settings including health care institutions, environmental organizations, nonprofit agencies, government and politics. Students learn to create and present ideas for campaigns, as well as how the needs of a given client or a specific context can affect the decisions they make. Former students in this emphasis are working in major public relations firms, universities and a host of for-profit and not-for-profit organizations around the country.

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OUR FACULTY ENJOY WORKING WITH STUDENTSThe award-winning faculty members of the Division of Communication enjoy teaching and mentoring students. Our 16 full-time professors employ their own research and creative interests, as well as their experiences working in and with businesses and not-for-profit organizations, to enrich the courses they create and teach. Enthusiasm joins knowledge and preparation as a hallmark of the Division’s teachers.

Faculty members also serve as academic advisors for our students majoring in communication and arts management. We pride ourselves on an advising process in which students work closely with a faculty member in their chosen major and emphasis area. This one-on-one relationship helps students move effectively through their coursework and complete their degree in a timely fashion.


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INTERPERSONAL AND ORGANIZATIONAL COMMUNICATION EMPHASIS Sample Course Offerings: Small Group Communication, Conflict Management, Negotiation, Sales, Health Communication, Organizational Assessment and Interviewing

Skills Emphasized: Problem Solving, Relationship Management, Group Interaction and Communication Assessment


• Manager in Training, Family Video, Stevens Point, Wisconsin

• Staffing Consultant, Express Employment Professionals, Mequon, Wisconsin

• Sales/Customer Service Representative, Disher Insurance, Stevens Point, Wisconsin

• Human Resources Recruitment Specialist, Ministry Health Care, Stevens Point, Wisconsin

• Process Manager Intern, Kruger International, Green Bay, Wisconsin

• Vocational Trainer, Goodwill Industries, Appleton, Wisconsin

• Sales Representative, J.J. Keller & Associates, Appleton, Wisconsin

• Human Resources Specialist, Humana Inc., Green Bay, Wisconsin

• Claims Representative, Farmers Insurance, Brookfield, Wisconsin

• Assistant Coach, Youngstown Phantoms Junior Hockey Club, Youngstown, Ohio


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MEDIA STUDIES EMPHASIS Our course offerings allow students to explore many different facets of today’s media. Students will explore the historical roots of popular technologies and formulate theoretical explanations for decisions made by media gatekeepers. Students will also plan, produce, and edit written, audio and video products for distribution across traditional and new media platforms.

Skills Emphasized: Broadcasting, Management, Sales, Corporate Video and Print Jouralism.

Sample Course Offerings: Evolution of Media, Basic and Intermediate Newswriting and Reporting, Multimedia for Journalists, Introductory, Intermediate and Advanced Media Production, Broadcast Journalism, Sports Journalism, Media Law and Culinary Journalism


• Video Trainer, Northwoods Baseball League, Rochester, Minnesota

• Research Writer, Academy of Healthcare Revenue, Milwaukee, Wisconsin

• Associate Media Production Specialist, Target Corporation, Minneapolis, Minnesota

• Education Reporter, Wisconsin Rapids Tribune, Wisconsin Rapids, Wisconsin

• Co-Anchor/Producer, WQOW-TV, Eau Claire, Wisconsin

• Owner, Jock in a Box DJ Services, Plover, Wisconsin

• Global Account Director of Satellite Services, REACH, Hong Kong

• Sports Anchor, WSAW-TV, Wausau, Wisconsin


Media students have the opportunity to work in the field and in our 35,000 square-foot multi-camera, high-definition studio.


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PUBLIC RELATIONS EMPHASIS

Sample Course Offerings: Writing for Public Relations, Public Relations Case Studies, Crisis Communication, Sports PR, Effective Use of Social Media, Public Relations in Entertainment and the Arts and Public Relations Campaigns

Skills Emphasized: Writing, Research, Planning and Organization, Strategic Thinking, Problem Solving, Audience Analysis and Effective Use of Media


• Executive Assistant/Marketing Specialist, Key Commercial Real Estate, Madison

• Public Relations Specialist, Kohl’s, Menomonee Falls

• Copywriter, Eastbay, Wausau

• Public Relations and Social Media Manager, Weidert Group, Appleton

• Sales Representative, Adams Outdoor Advertising, Madison

• Account Coordinator, HCK2 Partners, Dallas, Texas

• Employment Specialist, VARC, Reedsburg

• University Events Coordinator, University of Wisconsin-Stevens Point

• Product Marketing Specialist, Nekoosa Coated Papers, Nekoosa

• Brand Marketing Manager, Lands’ End, Dodgeville

• Marketing and Sales Team Leader, Adventure 212 Fitness, Stevens Point

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INTERNSHIPSProfessional job experience before graduation provides students a distinct advantage before they enter the competitive job market. Internships give students a chance to test-drive a career before they begin full-time employment and also provide the opportunity to hone skills outside the classroom. Many successful interns have been offered full-time jobs following their internships with the same organization.

Communication interns have worked in New York advertising agencies, major public relations firms, radio and television stations, Fortune 500 companies, small businesses, major insurance firms, professional video production companies and newspapers.

Arts management interns have worked in performing arts centers, arts agencies, theatre companies, art museums and a variety of cultural centers.

Internship placements have included positions with the Milwaukee Brewers, MTV and the Office of the Mayor of Chicago. Students also have gained experience in a myriad of not-for-profit agencies including the United Way, the American Cancer Society, the Salvation Army, Red Cross, Big Brothers/Big Sisters and the YMCA.

EXTERNSHIPSOur externship program offers qualified students in communication and arts management a chance to work in some very impressive locations. Our London program is a wonderful opportunity for highly motivated senior students to experience real work in an urban setting. Students have worked for NBC News, top British PR firms, film companies, the British Parliament, various theatres, the Saatchi Gallery, the British Museum and many other exciting venues. Nationally, our arts management students have had externship experience with the Milwaukee Repertory Theatre, the Kennedy Center in Washington D.C., Columbia Artists Management in New York and the Barrington Stage Company in Barrington, Massachusetts.


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“I learned that writing messages for the health care industry is completely different from any other industry. I assisted with two promotional campaigns, wrote newspaper articles about the hospital and implemented social media tools for use within the hospital.” Riverview Hospital Wisconsin Rapids, Wisconsin

“I’ve been able to sit in on brainstorms, meet members of the media, meet with clients, work in a real PR agency setting, work with fantastic people and grow my public relations skills.”Red Shoes PR Appleton, Wisconsin

“Each day I wake up and am excited to go to my internship at the WisDOT office. I am thrilled to finally apply what I have learned in the classroom to real-world situations.”Wisconsin Department of Transportation Madison, Wisconsin

“This (internship) is what will make me better prepared to make a professional contribution wherever I end up in my next occupation.”Green Bay Press Gazette Green Bay, Wisconsin

“Internships are incredibly rewarding. I can learn how things should be done by studying a book, taking notes and looking at case studies. But the hands-on experience of internships and learning how to actually do things is so helpful.”American Red Cross, Stevens Point, Wisconsin

“This externship took me out of my comfort zone and had me doing things I had not done before. … this summer has changed my life and has made me grateful to be attending UW-Stevens Point for my studies.”Bang On PR, London, England


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GRADUATE PROGRAM Graduate students may work toward the Master of Arts (MA) in communication. Our comprehensive program provides students with broad exposure to a variety of interest areas within the field of communication. Working with your adviser, you define a plan of study best suited to your career or academic goals.

Although a full-time student can complete our program in two years, many undertake a two-to-seven year plan of part-time study. Students earn a minimum of 30 graduate credits, plus one credit for colloquium.

The graduate program plan of study in communication attracts a wide variety of students. Some students enter the program immediately following completion of their undergraduate degree. Others bring substantial work experiences to their graduate studies.

Our students have a variety of interests and career goals. We offer two options:

Option 1 -- Thesis: 24 credits of coursework, plus six credits for the thesis, and one colloquium credit. In this option, students complete a thesis or research study with a theoretical focus, or they complete a project where research demonstrates an applied focus.

Option 2 -- Project: 27 credits of coursework, plus three credits for the project and one colloquium credit.


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COMMUNICATION WEEK Since reviving this tradition in 2010, the Division of Communication has brought more than 60 successful alumni back to campus to celebrate Communication Week. Held each year during the week prior to Homecoming, this event offers our current students an opportunity to hear from, meet and network with alumni as they visit classes and hold networking hours.

Alumni visiting during Communicaiton Week .....

Gary Brilowski Video/Multimedia Producer Fox Valley Technical College

Chris Kelley Marketing Strategist

V2 Marketing Communications

THE POINTERThe Pointer, UW-Stevens Point’s weekly newspaper, is written and edited by students. It is published every Thursday during the academic year. The Pointer offers great opportunities for students to report, edit and manage an important publication.

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PRSSAUW-Stevens Point’s national award-winning chapter of the Public Relations Student Society of America (PRSSA) provides students the opportunity to learn more about the public relations field through campaign activities, guest speakers, field trips and professional conferences. With one of the largest PRSSA chapters in the Midwest, UW-Stevens Point students can take advantage of a wide variety of professional development opportunities.

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SPTVStevens Point Student Television (SPTV) allows UW-Stevens Point students to produce, direct and perform in live and recorded programs for online transmission and telecast on Cable Channel 98 in the Stevens Point area. SPTV produces a wide variety of news, sports and entertainment programming. Students gain important leadership opportunities as they create and manage video productions.

WWSP–90FMWWSP–90FM is the noncommercial, student-run radio station at the University of Wisconsin–Stevens Point. It is the largest station of its kind in the Midwest and one of the largest student stations in the country. 90FM broadcasts with 30,000 watts at 89.9 on the FM dial and is on the air 365 days a year. In addition to its great music and valuable information, the station hosts a number of major events each year. Its trivia contest—the world’s largest—traditionally draws about 500 teams and some 12,000 players to the community. 90FM provides UW-Stevens Point students valuable leadership experiences and the chance to learn more about broadcasting as a profession and an art.

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$3,500

Walter Jay and Clara Charlotte Damm Scholarships

$1,000

Jonathan Little Scholarship

Greg Loescher Scholarship

Sentry Scholarship

James Schuh Awards

$600

Leland Burroughs Scholarships

Larry Kokkeler Memorial Scholarships

$500

Mike Beacom Scholarship

William C. Davidson Scholarship

Steven Heller Scholarship

Dick Rogers Memorial Scholarship

Stephen A. Walther Memorial

STUDENT SCHOLARSHIP SUPPORT The Division of Communication awards more than $17,000 annually to deserving UW-Stevens Point students. Scholarships are awarded to incoming, continuing and graduating students. A short list of awards given each year include the following:

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Each spring, faculty, students, and guests gather to honor those students and alumni who have excelled in academic, co-curricular and social pursuits.

Kit KieferContent Engineer, Noel Group Stevens Point, WisconsinEvery day I employ the lessons learned in my communication classes. My coursework has helped me become a more efficient, effective, and tactical business and personal communicator. I recommend the UW-Stevens Point Master’s program in communication to all my colleagues - I really do!

Steven HellerProject Manager, EpicVerona, WisconsinSmaller class sizes, caring professors with experience in their respective fields and active student organizations all help prepare a student for a successful career. The liberal arts approach with varied course offerings and content that extends beyond the classroom creates a well-rounded student who is ready to excel in any field.

Brenda Lee JohnstonExecutive Director, Schauer Arts & Activities CenterHartford, WisconsinMy studies at UW-Stevens Point were and continue to be invaluable for my career. Many of the arts management and communication classes provided me with the skills and knowledge necessary to begin and succeed in my arts management career. Several professors continue to be influential in my work and helped lay a strong groundwork from which I’ve been able to launch my career.

Jennifer BeranekDirector of Public Relations and Social Media, S&L Hospitality, Verona, WisconsinThere’s no question I wouldn’t be where I am today without the valuable education I received through the Division of Communication at UW-Stevens Point. As a student, I appreciated the caliber of communication professors that I had the opportunity to learn from. I continue to apply the knowledge I gained from my communication, public relations and advertising classes to my career.

WHAT OUR ALUMNI

Bethany Retzlaff Seeker and Development of Talent, Goodwill Industries Menasha, WisconsinStarting at UW-Stevens Point with an undeclared major, I was unsure of the direction I wanted to take. After hearing so many good things about the Division of Communication, I declared communication as a major and it truly helped shape my career path in human resources. I would never have the position I am in today had it not been for the outstanding curriculum and supportive guidance from the professors.

Brittany Lueth Interim Assistant Dean for Student Affairs, UW-Marshfield/Wood County Marshfield, WisconsinI was provided all of the skills and knowledge I needed to be successful as I graduated and moved into a career. As a student, I had the opportunity to work hand-in-hand with my professors and built strong relationships that have continued throughout my career.

Pilar MartinezDonor Services Coordinator, Fox Cities Performing Arts CenterAppleton, WisconsinAs an arts management student I was able to work with people in many different departments—communication, business and the arts. The program is structured in a way to really prepare a student for the business world, and I am thankful to have had those experiences.

Melissa SabelCommunications Manager, Stevens Point Convention and Visitors Bureau Stevens Point, WisconsinMy time studying communication and public relations at UW-Stevens Point allowed me to gain experience both in and out of the classroom and to create connections that make an impact on my career to this day. The professors truly care about your success in the field after graduation.

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SAY ABOUT US

Joy CardinStatewide Call-In Show HostWisconsin Public RadioMadison, Wisconsin

Tim BlotzWeekend Anchor, KSMP-TV Minneapolis-St. Paul, Minnesota

Erin DavissonCo-Anchor, WFRV-TV Green Bay, Wisconsin

Brian PosickSports Director, WIBA Radio Madison, Wisconsin

Dr. Bee Leng ChuaExecutive Director, HiBEAMHonolulu, Hawaii 2013 spring commencement speaker

OTHER SUCCESSFUL GRADUATES

John NoelPresident and CEONoel GroupStevens Point, Wisconsin

Chris StanfordEvening Weekend Anchor, KMOV-TV St. Louis, Missouri

David WorthPresident and CEOThe Worth CompanyStevens Point, Wisconsin

Marsha LindsayPresident and CEO Lindsay, Stone & Briggs Madison, Wisconsin

Andy KubitzExecutive Vice President, Program Planning and Scheduling ABC-TV Entertainment Group Los Angeles, California

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DIVISION OF COMMUNICATION FACULTY and STAFF

Tamás BodorMedia Studies [email protected] 715-346-2880

Brian BorchardtScarabocchio Art Museum Curator [email protected] 715-345-7726

Richard DubielPublic Relations [email protected] 715-346-2007

Carey Elza Media Studies [email protected] 715-346-2189

Elizabeth FakazisMedia Studies [email protected] 715-346-2238

Karlene FerranteInterpersonal/Organizational Communication [email protected] 715-346-3712

Timothy HalkowskiInterpersonal/Organizational Communication [email protected] 715-346-4118

James M. HaneyPublic Relations, Internship Coordinator [email protected] 715-346-4381

Steven HillMedia Studies [email protected] 715-346-3887

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DIVISION OF COMMUNICATION FACULTY and STAFF

Alex IngersollMedia Studies [email protected] 715-346-4136

Sylvia Mikucki-EnyartInterpersonal Communication [email protected] 715-346-2267

Jim O’ConnellArts Management [email protected] 715-346-3409

Chris SadlerInterpersonal/Organizational Communication, Graduate Program Coordinator [email protected] 715-346-3898

Chris ShofnerMedia Studies [email protected] 715-346-3601

Rhonda SpragueInterpersonal/Organizational Communication, Undergraduate Advising Coordinator [email protected] 715-346-3409

Cade SpauldingInterpersonal/Organizational Communication [email protected] 715-346-3925

Andrew StonerPublic Relations [email protected] 715-346-4123

Mark TolstedtMedia Studies [email protected] 715-346-3920

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Our international programs office provides opportunities for students to study abroad for a semester or for a three-week short course. Division faculty often direct these trips during which students have taken courses such as culinary journalism in Greece and art of criticism in Australia.

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COFAC CREATES offers the opportunity to collaborate with students from other departments in the college and university on large-scale projects such as movies, music and performance events and programming that spans several areas of the university.

GUEST appearances from local and regional celebrities, such as Wisconsin Public Radio’s Jim Fleming (above), make it easy for students to network with professionals.

THE SENTRY INSURANCE INVITATION TO THE ARTS SERIES allows students to hear from accomplished artists during special residencies on our campus. Here, a student has an exchange with documentary filmmaker Ken Burns.

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The Division of CommunicationApply now!Call us at 715-346-3296 or visit our admissions website to set up a campus visit, find out more about our campus and its programs or apply online at www.uwsp.edu/admissions.

Our Mission:We foster leadership and engagement to prepare students to meet the communication challenges of tomorrow.

Our Vision:Continuing our tradition as an innovative and comprehensive communication program, we will inspire our communities to harness the power of communication for positive change in the world.

We Value:Creativity, discovery, intellectual curiosity and lifelong learning for students and faculty,

Education based in the liberal arts and sciences that prepares students to be global citi-zens,

Critical evaluation of information; and

Ethical application of communication skills and technologies.

UW-Stevens Point Facilities: • Main campus: 400 acres and 35 buildings

• 13 residence halls, housing about 3,500 students

• Health Enhancement Center: home to 54,000 sq. ft. Multi-Activity Center (with climbing wall, track and tennis courts), the Aquatic Center, two full-size gymnasiums and the Strength and Fitness Center

• Noel Fine Arts Center: contains Michelsen Concert Hall, Jenkins Theatre, the Carlsten Art Gallery and brand new state-of-the-art practice and performance facilities, including art, music and dance studios, a recording studio and a black box theatre

• 275-acre Schmeeckle Nature Reserve great for fishing, walking, biking, jogging, boating and wildlife watching

• Central Wisconsin Environmental Station (CWES) and Treehaven—two teaching, learning and recreational environmental centers; CWES is located on Sunset Lake, 17 miles east of Stevens Point; Treehaven is situated on a glacial ridge, 80 miles north of Stevens Point

Campus Activities: • More than 200 student organizations including student government,

academic and professional clubs, Greek organizations, multicultural groups and community service/volunteer organizations

• More than 40 intramural and club sports.

• UW-Stevens Point intramural program is recognized as one of the best in the nation by BestColleges.com

• Theatre, concerts, dance programs, art exhibitions, music ensembles and the Performing Arts Series

• Campus newspaper, radio and TV stations staffed and run by students

• Host to World’s Largest Trivia Contest every April

• More than 20 music ensembles open to any student

• Numerous student services to help students inside and outside the classroom

Chicago244 miles

Eau Claire110 miles Green Bay86 miles

Milwaukee150 miles

Madison110 miles

Minneapolis195 miles

City of Stevens Point: • Location: Central Wisconsin, midway

between Milwaukee and Minneapolis; on the Wisconsin River

• Population: 25,000 people in the city with an area population of 62,000

• Attractions: outstanding recreational areas including parks, lakes and streams; the 24-mile Green Circle Trail for biking, hiking and jogging; numerous cultural festivals, live music/entertainment venues, restaurants, coffee shops and shopping locations

• Ranked as one of the “Top 100 Places to Live” by relocate-america

• City transit/bus system free for students with UWSP ID card

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