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The Digital Utility Henry Bailey Global Vice President, Utilities Industry Business Unit October 2015

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The Digital UtilityHenry Bailey

Global Vice President, Utilities Industry Business Unit

October 2015

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The global population will grow to over

9 billion people

by 2050.

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The middle

class will grow

to 3.8 billion

people

by 2025.

The global population will grow to over

9 billion people

by 2050.

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2 out of 3

people will

live in cities

by 2050.

The middle

class will grow

to 3.8 billion

people

by 2025.

The global population will grow to over

9 billion people

by 2050.

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Source: Shell energy scenarios 2050, 2015

Utilities should be entering the golden age.

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Source: Shell energy scenarios 2050, 2015

By 2050, wind, solar, and water will provide 50% of electricity.

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Strong forces challenge the century-old business model.

Source: Shell energy scenarios 2050, 2015

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mDecarbonization

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Decarbonization

Deregulation

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Decentralization

Decarbonization

Deregulation

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Digitization

Decarbonization

Deregulation

Decentralization

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Hyper-connectivity

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Hyper-connectivity

Super-computing

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Hyper-connectivity

Super-computing

Cloudcomputing

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Hyper-connectivity

Super-computing

Cloudcomputing

Smarterworld

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Hyper-connectivity

Super-computing

Cloudcomputing

Smarterworld

Cyber-security

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SAP envisionsthe digital energy network

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Reevaluate

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Reevaluate

Assets

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Assets

Relationships

Reevaluate

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Assets

Relationships

Digital capabilities

Reevaluate

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Source: Shell energy scenarios 2050, 2015

Reimagine

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Source: Shell energy scenarios 2050, 2015

Energy generation

Smart and efficient operations

Omnichannel retail

Reimagine

Business models

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Source: Shell energy scenarios 2050, 2015

Energy generation

Smart and efficient operations

Omnichannel retail

Smart asset operations and maintenance

Storage and flexibility services

Meter point operations

Reimagine

Business models

Business processes

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Source: Shell energy scenarios 2050, 2015

Energy generation

Smart and efficient operations

Omnichannel retail

Digital business processes

Predictive and self-learning

Interactive technologies

Smart asset operations and maintenance

Storage and flexibility services

Meter point operations

Reimagine

Business models

Business processes

Work

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Consumer gets a high energy bill and calls customer service

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Collect and compare consumption data in real time

Consumer gets a high energy bill and calls customer service

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Benchmark consumption

Consumer gets a high energy bill and calls customer service

Collect and compare consumption data in real time

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Benchmark consumption

Consumer gets a high energy bill and calls customer service

Collect and compare consumption data in real time

Offer smart home products and services

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Benchmark consumption

Offer smart home products and services

Partner installs smarter home solution

Consumer gets a high energy bill and calls customer service

Collect and compare consumption data in real time

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Benchmark consumption

Partner installs smarter home solution

Prosumer runs smart home

Consumer gets a high energy bill and calls customer service

Collect and compare consumption data in real time

Offer smart home products and services

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 33

Benchmark consumption

Prosumer runs smart home

Partner installs smarter home solution

Provide multi-channel service

Consumer gets a high energy bill and calls customer service

Collect and compare consumption data in real time

Offer smart home products and services

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 34

Benchmark consumption

Prosumer runs smart home

Provide multi-channel service

Provide anintegrated bill

Partner installs smarter home solution

Consumer gets a high energy bill and calls customer service

Collect and compare consumption data in real time

Offer smart home products and services

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 35

Benchmark consumption

Prosumer runs smart home

Provide multi-channel service

Provide an integrated bill

Partner installs smarter home solution

Leverage insight to sell more

Consumer gets a high energy bill and calls customer service

Collect and compare consumption data in real time

Offer smart home products and services

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Higher customer satisfaction

Faster response for potential high-bill

scenarios

Higher profits with smarter services

New revenue streams

Competitive service-level agreements

for smart homes

Collaboration as an energy provider

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Source: Shell energy scenarios 2050, 2015

Workforce Engagement

Digital Core

Supplier collaborationBusiness networks

Assets and the Internet of Things

SAP HANA Cloud Platform

Customer experienceOmnichannel

SAP HANA Platform

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Source: Shell energy scenarios 2050, 2015

World-class utilities trust SAP.

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Get started

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Get started 1 Strategy alignment

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Get started 1 Strategy alignment

2 Opportunity assessment

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Get started 1 Strategy alignment

2 Opportunity assessment

3 Solution road map and ROI

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Get started 1 Strategy alignment

2 Opportunity assessment

3 Solution road map and ROI

4 Value realization

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Governance

Get started 1 Strategy alignment

2 Opportunity assessment

3 Solution road map and ROI

4 Value realization

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Source: Shell energy scenarios 2050, 2015

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