the digital marketing cookbook: 5 ingredients top franchises use
DESCRIPTION
Experience this insightful (and delectable) digital marketing webcast that explores the most effective "ingredients" that leading franchises are using to supercharge their digital marketing strategy in 2013!TRANSCRIPT
1
MaKenzie Wangsness* Digital Marke.ng Expert [email protected]
The Digital Marketing Cookbook: 5 Ingredients Top Franchises Use
2
82% of US Smartphone Users u.lize their phones for web browsing (Nielsen)
#DMCookBook
3
INGREDIENT #1:
Mobile OpEmizaEon • Make it Quick and Easy
to navigate your website via mobile
• Keep it Local Localized microsites are a great way to go mobile!
• Get Everyone Involved with Mobile Corporate should share their plan for mobile web
op.miza.on with franchisees.
#DMCookBook
4
Franchise Iron Chef: MOBILE OPTIMIZATION
#DMCookBook
5
#DMCookBook
6
INGREDIENT #2:
Customer Data • Email Lists
• Social Media
• Landing Pages
• POS Integra.on
#DMCookBook
7
Franchise Iron Chef: CUSTOMER DATA
#DMCookBook
8
#DMCookBook
9
INGREDIENT #3:
Brand Advocacy • Easy to Take Surveys
• Customer Loyalty Programs
• Social Reviews
o Yelp
o Google Places
o FourSquare
o Facebook .
#DMCookBook
10
Franchise Iron Chef: BRAND ADVOCACY
#DMCookBook
11
#DMCookBook
12
INGREDIENT #4:
Consistent Social Media • Contribute Content
to Brand Social Channels
• Work Together to Understand Content Guidelines
• Communicate about how na.onal digital marke.ng
will impact local, and vice-‐versa
#DMCookBook
13
Franchise Iron Chef: SOCIAL MEDIA
#DMCookBook
14
#DMCookBook
15
INGREDIENT #5:
Local Search • Microsites
• Google Places • Bing Profile
• Yelp
#DMCookBook
16
Franchise Iron Chef: LOCAL SEARCH
#DMCookBook
17
#DMCookBook
18
Mobile OpEmizaEon
Customer Data
Brand Advocacy
Consistent Social Media
Local Search #DMCookBook
19
QUESTIONS? QUESTIONS?
QUESTIONS? QUESTIONS?
QUESTIONS?
#DMCookBook
20
MaKenzie Wangsness* [email protected] #DMCookBook
Connect with Us!
21
@BluewaterBrand
facebook.com/bluewaterbrand
Bluewater Inc.
bluewaterbrand.com/blog
#DMCookBook