the digital landscape now and next; a speech for rightmove
TRANSCRIPT
The digital landscape,
now and next
@jamesdearsley
James Dearsley
Founder of The Digital Marketing Bureau
A survey of 2,100 people
21% offered without seeing the house in person
This increased to 30% if they were a millennial
Over 50% of all offers on houses priced over $750,000
http://247wallst.com/housing/2015/09/18/1-in-5-people-make-purchase-offer-without-seeing-house/
77% of all
usage of
“mobile”
devices is
done from
home or
work where
regular
computers
are available
66% of all emails are
now opened on mobile
devices
34% of adults use
their smartphone
within five minutes of
waking up (compared
to 49% of millenials)
Source: http://www.theguardian.com/technology/2015/aug/06/smartphones-most-popular-way-to-browse-internet-ofcom
Over 70% of
adults now
have a
smartphone,
up from 39%
in 2012.
Averaging
nearly 2hrs
of activity
per day
More Google searches
take place on mobile
devices than on
computers in 10
countries including the
US and Japan
11.3% of people now
search exclusively
through their mobile
device
Source - http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
“We wanted the viewer to be as dumb as possible and as cheap as possible because we basically wanted to open VR for everyone”
Thank you
@jamesdearsley
James Dearsley
Founder of The Digital Marketing Bureau