The Digital Influence

Blog to Social Media my way or the highway

@anaggh

UnOriginal

All Trademarks, patents, photos, words belong to respective owner

Any resemblance to whomsoever or whatsover is coincidental.

Apologies on my behalf.

Blog - the beginning

journal

sharing knowledge

somebody reading

sharing

monetizing/power

Blogs - The Bandwagon

#MeinBhiBloggerEverybody

People

Normal

Writers

Influencers

Tech

Brand paid

Brands

The Support

Support platforms

The Pitfalls

Not enough were read

Not enough made money

Not enough were influential

Most non tech Brands lost the plot

Consumption patterns changed

Attention span deteriorated in different age group

AND the MAA-BAAP came into being

FaceBook - Twitter

And soon a host of others followed.

#MeinShivaji

Suddenly everybody could write what they wanted, communicate with whom they wanted, with

They did not have to worry about seo, google, foogle, traffic, shaffic

Just post, tweet, interact build and cater to an audience at no cost at all.

#MeinShivaji

Shortening the learning curve.

Power without responsibility & accountability

Can communicate, want money?

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Consumer vs Brand

All this happened in less than 5 years. Consumers became savvy at the speed of light.

Most Brands still trying to find the switch, bulb.

So today they try to feel their way with the help of Agencies, evangelists, experts on how to navigate this thing called ‘Digital & Social Media’

Current Scenario

More than 60% blogs on FB/Twitter Bio do not have a post in the last 6 months

But, there are still serious bloggers some who do it for love, passion but mostly moolah or power.

Media/Brands wants bloggers, but payment? - Exposure and Freebies

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The consumer rules the roost, whilst brands try to learn.

Anybody with a semblance of following is willing to thrash, work for the brand as long as it pays.

Does the agency know scientifically how to handle this for brands - some do, most don’t

#MeinBhiInfluencer

My Way : HighWay

Brands want to control the dissemination, communication, experience.

Consumers want brands to listen to them even when they’re wrong.

Who is winning?

The Jury is out! There are no clear winners. Sometimes the consumer. But mostly the Brands.

Our Way

Where are you on this?