the digital future of oxford street
TRANSCRIPT
MEETREACTIVE
SYDNEY
ABOUT REACTIVE.5 OFFICES.16 YEARS.150+ STAFF GLOBAL.
HOW WE WORK
WE WORK COLLABORATIVELY WITH ENGAGED VISIONARIES
WE WORK TRANSPARENTLY...
USER EXPERIENCE
BRANDED UTILITY
DIGITAL ADVERTISING PHYSICAL / DIGITAL
THE SHAPE OF REACTIVE
OUR PROCESS.DISCOVER.DESIGN.IMPLEMENT.REFINE.
OUR WORK
MOST POWERFUL ARM
MOST POWERFUL ARM // RESPONSIVE MICROSITE
ANZ STADIUM
ANZ STADIUM // WEBSITE REDESIGN
ANZ STADIUM // RESPONSIVE WEBSITE
NISSAN
NISSAN // WEBSITE REDESIGN
ANZ BUZZ
ANZ BUZZANZ BUZZ // TABLET EXPERIENCE
MEAT & LIVESTOCK AUSTRALIA
MEAT & LIVESTOCK AUSTRALIA // BEEF ESSENTIALS APP
GETTINGDIGITAL
I have no particular talent. I am only passionately curious.Albert Einstein
1.UNDERSTANDWHO YOU’RE DESIGNING FOR
2.WHAT’SYOUR BIG IDEA?
3.CREATE CONTENTHIERARCHY
4.SKETCH FIRST
5.PROTOTYPE IT
6.TEST AND REFINE
7.DEFINEYOUR VISUALS
8.PROTOTYPE MEETSCREATIVE
SO, WHATS YOUR BIG IDEA FOR OXFORD STREET?
WHAT’S IT CALLED?WHY SHOULD ANYONE GIVE A S***?HOW DOES IT WORK?
20 MINUTES
YOUR IDEA
THANK YOU.