the digital economy: developments in participation and productivity
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The digital economy: developments in participation and productivity. Chris Chapman ACMA Digital Economy Workshop Wednesday 10 Sept 2008 Melbourne. Australians’ participation in the digital economy. The internet is part of Australians’ lives. - PowerPoint PPT PresentationTRANSCRIPT
The digital economy: developments in participation and productivity
Chris ChapmanACMA
Digital Economy WorkshopWednesday 10 Sept 2008Melbourne
Australians’ participation in the digital economy
The internet is part of Australians’ lives
Presence of selected technologies in australian households, May 2008(in % of households with fixed line)
Source: ACMA
90
69
15
6
0
20
40
60
80
100
mobile phone broadband internet dial-up internet none of these
What Australians use the internet for(Source: Sensis e-business Report 2008)
Use of internet applications in the last 12 months (in %)Q: In the last twelve months, have you undertaken any of the following via the internet?
Source: Sweeney Research, base all consumers
63
62
62
57
39
38
36
31
29
22
20
14
12
10
0 20 40 60 80 100
Paid for purchase or bills
Made bookings
Undertaken banking
Ordered goods / services
Read a blog
Supplied personal information online
Used a social networking site
Download or streamed video content
Bought through an online auction site
Used the internet to make phone calls
Belonged to an online community
Written a blog
Sold through an online auction site
Uploaded a video onto the internet
Development of new online activities(Source: Sensis e-business Report 2008)
Australians are positive about the internet
entirely positive17%
mostly positive51%
no effect23%
mostly or entirely negative
5%
don't know4%
Australians perceptions on internet’s impact on live of Australians
(ACMA 2008)
Challenges
Concerns in terms of security and competencies
SMEs major concerns about e-commerce (in %) - Trends 2000-2008Q: rate as major concern, prompted answers
Source: Sweeney Research, base all business with internet
34
37
10
47
26
33
38
46
26
25
22
20
15
13
13
11
0 20 40 60
People able to hack into the system
Lack of expertise and knowledge in computers
Cost and time to introduce
Lack of personal contact
Cost of hardware and software
A feeling that most of your customers are not ready
Incompatibility with existing systems
Customers not prepared to transact online
Customers can more easily compare your products
Feb-00
May-08
(Source: Sensis e-business Report 2008)
Australians’ risky practices online (Source: Norton Online Living Report 2008)
Australians risky online behaviours : Sharing personal information online(% that admit to provide to people that are not their friends or acquaintance)
(Norton Online Report 2008)
7873
27
0
20
40
60
80
100
their email address their name their credit card information
Australians’ security practices online (Source: Norton Online Living Report 2008)
Australians online security practices (%) (Norton Online Report 2008)
84 84
4248
38
0
20
40
60
80
100
installed securitysoftware
run frequent virusscans
use multiple emailaddresses
only surf trusted sites change passwordfrequently
Australians’ internet competency
Internet competencies self-assessed , May 2008(in % of internet users 18 years and over)
Source: ACMA
10
40
19
13 12
5
0
10
20
30
40
50
very much aboveaverage
average somewhat aboveaverage
very much belowaverage
somewhat belowaverage
don't know
Australians and safety information
Where Australians seek informationabout protecting personal information on social networking sites (ACMA 2008)
31
26
16
13
12
5
7
7
4
2
1
1
0 20 40
don't know
particular social networking sitenowhere to go
general itnernet searchother
friends and familymy isp
computer professionalgovernment
TV / newspaper/ radio / magazinesACMA
privacy commissioner
Australian children’s risky behaviour (Source: Norton Online Living Report 2008)
Australian children risky online behaviours and parents perceptions (Norton Online Report 2008)
44
18
86
59
23
4
have made friends online
have been approached by online stranger
concerned about children safety online
speak to their children about practising safe onlinehabits
don't know what their children are looking at online
think their child has been approached by a stranger
Au
stra
lian
child
ren
on
line
P
are
nts
of
Au
stra
lian
ch
ildre
n o
nlin
e
Further challenges:
• a digital divide• a generational challenge
Differences in connectivity(Source: Sensis e-business Report 2008)
Australian households connected to the internet (in %)
Source: Sweeney Research, base all consumers
84
61
97
0
20
40
60
80
100
Total Australian
households
Households with income up to $35,000
Households with income
above $85,000
Differences in internet use by age
Internet use in the last 12 months (in %)Q: Have you, used the internet in the last twelve months, either at home, work or another location?
Source: Sweeney Research, base all consumers
89
10096
99 97 9691
56
0
20
40
60
80
100
Total peopleover 14
14-17 18-19 20-29 30-39 40-49 50-64 65+
(Source: Sensis e-business Report 2008)
Multi-layered regulation example 1: anti SPAM
EducationBusiness
and consumer awareness
International cooperation
Multilateral forums (OECD Seoul)
Industry partnerships Internet Industry Spam
code of Practice 16 Mach 2006
Technicalactivities
Spam MATTERS
LegislationAdministration
and enforcement Spam Act 2003
Anti SPAM activities
Multi-layered regulation example 2: Cybersafety
EducationParents, Children, Schools
International cooperation
Collaboration with online safety organisations in NZ,US, UK
Industry partnerships Industry codes
and collaboration
Technicalinitiatives
Report on international development ininternet filtering
LegislationSchedule 7
Broadcasting Services Act 1992
Cybersafety activities
Sharing of responsibility• Government• Service & content providers within co & self-
regulatory frameworks• Organisations involved in providing education,
information & advocacy• Individuals & families
Digital literacy
• The skills, knowledge & understanding needed to access & use digital communications & media effectively
The future
• Ensuring Australians have the skills, confidence & capacity to participate productively in the digital economy