THE DIGITAL CONSUMER

2014 SSP 36th Annual Meeting

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WHO AM I?

Benjamin Spiegel

Sr. Partner, Managing DirectorStrategy & Insights

GroupM, a WPP Company

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Benjamin.Spiegel@groupm.comwww.GroupM.com

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GroupM is the leading global media investment management operation.Worldwide Billings – US $90.8bn – 400 offices – 21,650 Employees – 81 Countries

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175,000 Employees in 3000 Offices in 110 CountriesAdvertising; Media Investment Management; Data Investment Management (formerly known as Consumer Insight); Public Relations & Public Affairs; Branding & Identity; Healthcare Communications; Direct, Digital, Promotion & Relationship Marketing; Specialist Communications

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Importance of Data & Technology to WPPOver the past 5 years, WPP has invested more than USD $1B in data.

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TYPES OF DATA WE CARE ABOUT

Product Usage Offline Media

Online Media Online PurchasesCRM Insights

Online Purchases

Online Purchases In-Store Purchases

Demographics

Lifestyle & Attitudes Stakeholder Data

Brand Health Ad Exposure

Competitive Media

Social Measurements

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The Digital Consumer

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The Digital Evolutions of 2014/2015

What we see, hear and feel

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1. Change in ConsumersDigital Natives / Gen Me

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2. Device FragmentationNative and Adaptive content

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3. Consumption MethodsInnovation and Ease of Use

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5. The Technology is hereNow it’s time to innovate

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4. Analytics 3.1Devices & Embedded Analytics

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Next Steps and Considerations

That’s great, but what now?

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Users are Multi ChannelYou should be too; break down silos

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Hire a Data ScientistIf you truly look at your data, you will find opportunities

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Build a DMPCreate a centralized database

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Use Data to Tell StoriesThe lost art of visual storytelling

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Thank you

Tweet questions at @nxfxcom

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