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The Digital Accessibility Maturity Model™

Enabling Digital Accessibility Operations

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The Digital Accessibility Maturity Model™

Enabling Digital Accessibility Operations

Bill Curtis-DavidsonSr. Director, Policy & Program Services

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Topics – Digital Accessibility Maturity Model™Enabling Digital Accessibility Operations

• What is a Maturity Model?

• Digital Accessibility Maturity Model™ (DAMM™)

– 5 Maturity Levels

– 10 Dimensions

– Aspects & Artifacts in each Dimension

• DAMM™ Audit Services

• Resources

Close up of

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agenda

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info@ssbbartgroup.com | www.ssbbartgroup.com | (800) 889-9659

What is a Maturity

Model?

Capability Maturity Model – Purpose and Origin

Hand stacking cubic blocks

in five stacks ranging in height from 1 to 5 cubes

high.

• Method to evaluate and measuring relative:

– Maturity of software development processes

– Capabilities of an organization in addressing a specific set of business challenges

• Originally developed by CMU SEI

– Global standard used in over 101 countries

– 25+ years work carried by CMMI Institute

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Capability Maturity Model – 5 Structured Levels

Set of structured levels that describe how well behaviors, practices and processes of an organization can reliably and sustainably produce required outcomes.

• Level 1: Initial (Chaotic)

• Level 2: Managed (Repeatable)

• Level 3: Defined (Standard)

• Level 4: Quantitatively Managed

• Level 5: Optimizing

Five icons representing Levels

1-5 of Maturity Model?

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Maturity Models Are Not Roadmaps

Road map with red "X" over it

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What are Benefits of Advancing Org Maturity?

• Fewer Defects

– Orgs at Level 1 have twice as many defects as orgs at Level 31

• Better on-time delivery

– Orgs at Level 1 deliver on time 40% of the time, as opposed to orgs at Level 3 which deliver on time 80 % of the time2

• More likely to be on budget

– Orgs at Level 1 deliver on budget 41 % of the time, as opposed to orgs at Level 3 which deliver on time 73 % of the time3

• Increased Quality Software Management Productivity Index

– The Quality Software Management Productivity Index progressively increases, as CMM level increases4

Sources: (1) Keene, Samuel. Modeling Software Characteristics, 1999; (2) and (3) The SEI’s Process Maturity Profile Update, 2000, SEMA 3; (4) Putnam, Lawrence. “Linking the QSM Productivity Index with the SEI Maturity Level”, Version 6, 2000 (http://www.qsm.com/LINKING6.pdf).

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info@ssbbartgroup.com | www.ssbbartgroup.com | (800) 889-9659

Digital Accessibility

Maturity Model™

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Challenge: Assessing A11y Operation MaturityMost companies find this difficult to assess

Thought bubble with

text "What is digital accessibility?"

What is digital

accessibility? speech bubble with

"Do we have a policy?"

Do we have a policy?

Speech bubble with "Is

there a team that can help me with

accessibility?"

Is there a team that can help me with accessibility?

Thought bubble with

"How do we know if we are complying with

accessibility laws?"

How do we know if we are complying with accessibility

laws?

Image of crowd of people

Five icons representing Levels

1-5 of Maturity Model?

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Digital Accessibility Maturity Model™ - Overview

• Digital Accessibility Maturity Model™ (DAMM™):

– Model developed by SSB BART Group

– Help companies assess digital accessibility program maturity along a series of dimensions and aspects

– Can be used across all industries and types of organizations

• DAMM™ leverages successful practices and is aligned to maturity-model based approaches:

– Software Engineering Institute’s (SEI) original work in Capability Maturity Models (CMM)

– Business Disability Forum’s Accessibility Maturity Model

– NASCIO Policy-Driven Adoption for Accessibility

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DAMM™ - Five Levels of MaturityA CMM Based Approach for Digital A11y

SSB BART Group

Digital Accessibility

Maturity Model™

(DAMM™)

Level 1 - Per f or m i ng access i bi l i t y act ivi t ies i n an ad hoc, uncont r ol l ed and r eacti ve m anner

Performing accessibility activities in an ad hoc, uncontrolled and reactive manner

Level 1

Initial

Level 2 - Repeat abl e: Encour agi ng di sci pl i ne and i ncr eas i ng t he r epeat abi l i t y of access i bi li ty pr ocesses

Encouraging discipline and increasing the repeatability of accessibility processes

Level 2

Repeatable

Level 3 - Def i ned: Us i ng s t andar d, docum ent ed pr ocesses f or access i bi l i t y acr oss t he or gani zat ion

Using standard, documented processes for accessibility across the organization

Level 3

Defined

Level 4 - Managed: Act i vel y m anagi ng, cont r ol l i ng s t andar d access i bi l i ty pr ocesses

Actively managing, controlling standard accessibility processes

Level 4

Managed

Level 5 - Opt i m i zi ng: Cont i nual l y opt i m i zi ng access i bi li t y pr ocesses

Level 5

OptimizingContinually optimizing

accessibility processes

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DAMM™ - Model Content Breakdown

5 maturity levels indicate processes and

contain 10 dimensions 5 Maturity LevelsProcessesIndicate

10 dimensions are organized by aspects and

assist in achieving goals 10 DimensionsGoalsAchieve

Contain

Aspects contain common features and address

implementationAspectsImplementation

Address

Organized by

Common features describe infrastructureCommon FeaturesInfrastructure

Describe

Contain

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DAMM™ - 10 Dimensions to Measure Maturity

1. Governance, Risk Management, and Compliance

2. Communications

3. Policy and Standards

4. Legal

5. Fiscal Management

6. Development Lifecycle

7. Testing and Validation

8. Support and Documentation

9. Procurement

10. Training

Auditing icon

showing magnifying

glass over computer

report and documents

with certification seal

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Dimension 1: Governance, Risk Mgmt, Compliance

Person overseeing many

areas of a business

Aspects

• Organizational Ownership

• Governance Policy

• Risk Management

• Compliance Program

• Accessibility Program Office

• Monitoring

• Reporting

• Recordkeeping

Artifacts

• Organization Chart

• Accessibility Monitoring Plan

• Accessibility Program Roles and

Responsibilities

• Accessibility Project Mgmt Plan

• Risk Prioritization Model

• Accessibility Coverage

Questionnaire

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Dimension 2: Communications

Two silhouettes with speech

bubble filled with icons

representating types of

communication

Aspects

• Program Communication

(inbound/outbound)

• Internal Communication

(employee/short form)

• Market Communication

(GPATs, VPATs,

Presentations, Publishing)

Artifacts

• Public Communication Plan

• Organization-wide

Compliance Statement

• GPATs and VPATs

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Dimension 3: Policy and Standards

Policies and procedures

Aspects

• Accessibility Policy

(Creation, Deployment,

Conformance)

• Accessibility Standards

(Scope, By Role)

Artifacts

• Digital Accessibility Policy

• Technical Standards (Can be

managed in SSB AMP)

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Dimension 4: Legal

Global map with scales of justice, law book

and gavel

Aspects

• Regulatory Process

• VPATs (Implied Contracts)

• Regulatory Process (Filing,

Participation, Dispute

Resolution, Response to

Authorities)

Artifacts

• Regulatory Calendar

• Regulatory Filings

• VPATs & GPATs (in

conjunction with both sales

and communications)

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Dimension 5: Fiscal Management

Budget sheet showing actual expenses vs.

budgeted amount with finger and pen

Aspects

• Budget (APO, LOB)

• Return on Investment (ROI)

Artifacts

• Central APO Budget

(Multiyear)

• LoB Budget Guidance

• LoB Budgets

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Dimension 6: Development Lifecycle

Generic image of development lifecycle phases in

agile process, with universal design / accessibility

symbol and question marks

?

?

?

Aspects

• Development Artifacts

• Roles & Responsibilities

• User Acceptance

(Functional & PWDs)

• Pattern Library (Consistent

and Reusable)

Artifacts

• Lifecycle Roles &

Responsibilities

• Development Artifact Guide

• Style guides

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Dimension 7: Testing and Validation

Screenshot of the Accessibility Management

Platform dashboard

Aspects

• Technical/Functional Testing

• Infrastructure (Auto, Manual,

Global)

• Tools (Auto, Manual Inspection,

A/T, Defect Tracking)

• Test Scheduling

• Root Cause Analysis

• Assistive Technology

Artifacts

• Master Accessibility Test Plan

• Accessibility Test Plans

• Usability Testing

• User Group Profiles/Personas

• User Stories

• Pilot Program

• Assistive Technology Catalog

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Dimension 8: Support and Documentation

Collage of customer service and support images -

person using laptop, customer support rep and

highlighter marker over defintion of customer service

Aspects

• Accessibility Support

Process

• Accessibility Issue Handling

(Identify, Escalate, Timely)

• Accessible Documentation

(Alternative Requests)

Artifacts

• Accessibility Features

Document

• Accessibility Issue

Resolution Policy

• Public Accessibility Issue

Submission Form

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Dimension 9: Procurement

Collage of procurement related images - negotiating terms,

handshake, signing contract

Aspects

• Buy or Make ICT

• ICT Services

• Solicitations

• Contracts

• Vendor Governance

• Employee Guidance

Artifacts

• Third Party Compliance Policies &

Requirements

• ICT Procurement Contract Templates

• ICT Procurement Policy

• Procurement Accessibility Email

Address

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Dimension 10: Training

Training room and people using self-paced

learning materials at computers

Aspects

• Training (Strategy, Program)

• Certification (Job, Industry)

• Job Aids (Real World)

• Internal Communication

• Rollout Strategy

Artifacts

• Accessibility Training Plan

• Accessible Training Materials

• Internal Communication Plan

• Training Calendar

• Training Metrics & Trends

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info@ssbbartgroup.com | www.ssbbartgroup.com | (800) 889-9659

Digital Accessibility

Maturity Model™

Audit Services

DAMM™Audit ServicesSWOT Analysis for Orgs’ Existing Programs

• SSB can use the DAMM™ to perform an audit and high-

level assessment of orgs’ accessibility operation maturity

• SWOT = Strengths, Weaknesses, Opportunities, Threats

• Questions in each DAMM™ Dimension to understand:

– Management Commitment

– Employee Involvement

– Existing Processes

– Documentation

– Operationalization

Example of a SWOT

questionnaire from SSB

BART Group

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DAMM™Audit Process

• Walkthrough of client’s existing digital accessibility program

– As currently defined by the organization

• Primary data gathering

– Review of program artifacts by Dimension

– Interviews with staff in central and distributed roles

– Review of program processes as implemented

• Development of Findings

– Processes and Artifacts by Dimension

– Initial assessment of maturity by Dimension

• Discussion & Delivery of Final Report

– Review of Findings with organization stakeholders

– Final assessment of maturity level of each dimension

– Prioritized actionable recommendations for maturing the operation

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DAMM™Audit Snapshot Example

SSB BART Group: Digital Accessibility Maturity Model™ (DAMM™) Audit

Sample table indicating maturity level

in each of 10 dimensions

Go

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, R

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Lif

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MM

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info@ssbbartgroup.com | www.ssbbartgroup.com | (800) 889-9659

Resources

DAMM™ Featured in GA Tech & edX MOOCModule on ICT Accessibility Operations

• DAMM™ featured in Innovative MOOC– ICT Accessibility MOOC Course

– Inaugural offering in joint collaboration between Georgia Tech and edX (gtX)

• Key information:

– 6 weeks effort (2-4 hours/week)

– FREE ($49 for a Verified Certificate)

– Offered until February 2017

• What you will learn– Foundations of ICT accessibility

– Principles of accessible ICT design

– Identify the uses of assistive technology

– Create accessible documents and multimedia

– Evaluate and repair websites for accessibility

– Identify components of ICT accessibility operations (featuring DAMM™)

Still shot from video feature

on gtX MOOC on ICT Accessibility from edX and

GA Tech

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DAMM™ Resources

• SSB BART Group Blog, DAMM Series: http://www.ssbbartgroup.com/blog/category/digital-accessibility-maturity-model-damm/

• SSB BART Group Services – DAMM™ Audit: http://www.ssbbartgroup.com/services/damm/

• Business Disability Forum – Accessibility Maturity Model: http://technologytaskforce.org/accessible-technology-charter/accessibility-maturity-model/

• NASCIO.org, Policy-Driven Adoption for Accessibility: http://www.nascio.org/PDAA

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Questions?

We would be glad to

answer any questions

you may have.

Road sign with text: Questions,

Answers

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Thank You

Contact Us

Bill Curtis-Davidson

Sr. Director, Policy & Program Services

bill.curtis-davidson@ssbbartgroup.com

SSB Contact Information

sales@ssbbartgroup.com

(800) 889-9659

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Contact Us

• ADA questions– ADA National Network

• 1-800-949-4232 V/TTY

• www.adata.org

• Questions about this presentation– Mid-Atlantic ADA Center

• 1-800-949-4232 V/TTY (DC, DE, MD, PA, VA, WV)

• 301-217-0124 local

• www.adainfo.org

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• Please consult your webinar reminder e-

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