the diamond strategy
TRANSCRIPT
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Total ExpertLender & Realtor Mastermind
The Diamond Strategy
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Why This Works
Two Vital Goals are met with this Strategy:
Maximum Exposurefor your brand.
Building Trustwith your customers.
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Issues Facing Agents & Lenders
Inconsistent Sales Volume Focused On Leads Not Customers Too Many Marketing Options Available Ignoring Multi-Channel Co-Marketing
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Build a Predicable Business
Consistency In… Messaging Timing Engagement Impressions
SALES
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Focus On Client Generation
“Lead Gen” Is All Hype Truly Predictable Business Comes When You
Focus On “Client Gen” Focus On These Questions:
Do I have a single dashboard to track my business?
Do you send relevant, personalized and consistent messages?
What produces results? Do you know your ROI?
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Where To Start?
Too Many Options
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The Four Essential Elements
The Diamond Strategy 4 Keys to Market Domination
Web/Online Social Print Community
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Online
The Home Buying Process Starts Online If You Don’t Exist Online, You Lack Credibility Your Website MUST Represent Your Brand
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Online
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Branding Online
Both Brokerage And Agent Branding
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Branding Online
Both Brokerage
And
Agent Branding
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Search Engine Optimization
Competiveness to get an SEO edge is very high. The major portals have a distinct advantage. Consider your niche and focus your content.
Content is King Create relevant and useful “bite size” pieces. Share information and expertise others need.
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Focus On Your Niche
Helpful Blogs
And
Community Focus
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Social Media
Determine Which Network Closely Match Your Target Demographic/Niche.
Focus on 1-2 Networks That Work Best For You.
Best to do fewer networks better, than do more networks, worse.
Strategy Must Include Paid
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Social Media - Branding
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Social Media - Imagery
Put Your Best Foot Forward
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Social Media - Advertise Success
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Community The Differentiating Factor
This sets the successful agents apart from the rest. Gets your brand noticed in your community.
Why be Active in your Community? To build trust. Gain credibility. Showcase your values/personality. Become a know as the Expert.
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Community
Sponsor Local Events
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Community How Can you Get Involved:
Volunteer City/town government Fire, rescue and safety Church or NPO Help clean up community Youth Programs
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Print Real Estate Funds Are Focused Online
Less competition for print.
Creates Credibility People value things and items they can touch. Multi Channel = Recognition and Trust
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Print – Co-Branded Postcards
Stand out! Your competition is not.
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Print – Traditional Print
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Make it Scalable
Roadmap Your Success Develop a Repeatable Process Make an Action Plan Execute
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Track Everything Know Your KPI’s and ROI Course Correct When Necessary
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The Diamond Strategy Tips
Focus Your Message – Consistent Brand. Build Trust and Credibility – It will Build
Your Business, Brand and Network. Track Everything. Success Scales!
If You Need Help – Get It. Total Expert is Ready to Earn Your Trust and Start!