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Lee, A. M., Gil de Zuniga, H., Johnson, T., & Coleman, R. (2014). The dialogic potential of social media: Assessing the ethical reasoning of companies’ public relations on Facebook and Twitter. In M. W. DiStaso & D. S. Bortree (Eds.), Ethical practice of social media in public relations (pp. 158-175). New York: Routledge.

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