the development of tourism in la réunion, a key dimension for ... - amazon web … · 2019. 9....
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The development of Tourism in la Réunion,
A key dimension for Air Austral
Mr. Marie-Joseph Malé – Chairman & CEO of Air Austral
Air Austral,
A leading airline in the Indian Ocean
a French Airline based in « La Réunion »
P3
ALL ABOUT THE COMPANY
P4
Long Haul • 3 Boeing 777-300 ER
• 1 Boeing 777-200 LR
Medium & Short Haul • 2 Boeing 737-800
• 3 ATR 72-500
A Young and Modern Fleet
Avg age
3 years
Avg age
3 years
Avg age
7 years
•Air Austral, the leader on Reunion and Paris route
Réunion-Paris:
P5
OUR POSITIONING
12 services a week
40 % of market share
•A leading position for regional services •A high level of Quality of service •Safety/security as the Top Priority
P6
AN IMPROVING FINANCIAL SITUATION
•Loss making in 2011-2012
•A restructuring plan launched in June 2012 •Perspective of return to profit for this exercise
•Profit making for 2 decades
AIR TRANSPORT & TOURISM
P8
Air Transport is an integral but one part of tourism offer
er ATTRACTIVENESS OF THE DESTINATION
Accomodation/Leisures
Specificity of the destination
ACCESSIBILITY AND ITS ATTRACTIVENESS
Transport
Product
Access
Tourism offer
Infrastrucrures
P9
How does Air Transport participate ?
•BY IMPACTING ACCESSIBILITY AND ITS ATTRACTIVENESS
P10
THREE AVENUES
EXTENDING COOPERATION
RESPONDING & STIMULATING
DEMAND
ENHANCING CONNECTIVITY
Direct links with the largest potential inbound market
P11
CDG
ENHANCING CONNECTIVITY
Access through CDG to major secondary inbound markets
Allemagne / Belgique / Suisse
Improve connectivity in RUN to Indian Ocean : scheduling , transfer facilitation ,…
Put La Réunion and Mayotte in phase by creating a hub in Dzaoudzi in connection with UU flights
EWA
Lufthansa, TGV Air, Thalys, Jet Airways
P12
EXTENDING COOPERATION
•Cooperation agreements
Code share with our partners in Indian Ocean Air Mauritius - Air Madagascar
•Development of partnerships with airlines in Indian Ocean
•Support for tourism partners Eductour, joint promotion, travel facilities…
•Offer capacity adapted to seasons •Offer a competitive pricing
P13
RESPONDING & STIMULATING THE DEMAND
One dilemma:
Costs
Incomes
Thank you for your attention