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1  st  National and International Conference on Administration and Management  January 30, 2015, KU Home , Bangk ok, THAI LAND การพ ฒนาธ ร ก จโรงแรมส   องค กรแห งการเร ยนร     ภายใต หล กการความร บผ ดชอบต อส งคมขององค กร  The Development of the Hotel Business into a Learning Organization under the Principles of Corporate Social Responsibility ภ ทรภร โพธ วรรณา  Phatphorn Potiwanna บทค ดย อ บทความน เป นส วนหน  งจากผลการว จ ยเร อง การพ ฒนาธ รก จโรงแรมส  องค กรแห งการเร ยนร    ภายใตหล กการความ ร บผ ดชอบตอส งคมขององค กรโดยม  งเน นน าเสนอเฉพาะผลการศ กษาสภาพและป ญหาในการประกอบธ รก จภายใตหล กการ ความร บผ ดชอบตอส งคมขององค กรและศกษาป จจ ยท  ส ง ผลตอระด บการเปนองคกรแห ง กา รเ รย น ร    ภายใ ตห ล กคว า ม ร บผ ดชอบตอส งคมของธ รก จโรงแรม 5 ดาวท  จดทะเบ ยนในตลาดหล กทร พยแห งประเทศไทย โดยใช ว ธ ว จ ยเช งปร มาณต วอย างใน การศ กษาคร   งน   ค อ พน กงานท  ปฏ บ ต งาน จ านวน 400 คนและผ    บร หารและน กว ชาการท  ม ประสบการณด านการบรหารงาน ภายใต หล กการความร บผ ดชอบต อส งคมขององค กรจานวน55 คนรวบรวมข อม ลโดยใช แบบสอบถาม การว เคราะห ข อมลดวย สถ ต ค าร อยละ คาเฉล ย และการว เคราะห การถดถอยพหค ณ ผลการวจ ยพบวาสภาพการดาเนนก จกรรม ท  เ ก  ย วข องก บ หล กการความร บผ ดชอบตอส งคมขององค กรในด านภาพล กษณ พบว าย งขาดความร    ความเข าใจของผ    เก   ยวข อง โดยบคลากร ภายในองค กรขาดความรวมม อ และงบประมาณในการด าเน นกจกรรม และพบว าก จกรรม CSRมค ณค าแตไมมความยงยน ส วนป จจ ยท  ส งผลต อระด บการเป นองคกรแห งการเร ยนร     ภายใต หล กการความร บผ ดชอบตอส งคมขององค กรค อ ป จจ ยองคกร ประกอบด วยว ส ยท ศน และย ทธศาสตร  และบรรยากาศขององค กร และป จจ ยการบรหารองคกร ประ กอบดวย ภา วะ ผ   น า ขอ ง องค กร ระบบและกลไกการจ งใจในการทางาน และเป าหมายและข อม ลย อนกล บในการปฏ บ ต งาน  ค าส าค ญ :  ความร บผ ดชอบตอส งคมขององค กรของธ รก จโรงแรม , องค กรแห งการเร ยนร      Abstract  This article is part o f the res earch subject the dev elopment o f the hotel business in to learning organization under the principles o f corpo rate social responsibility. By focusing on the specific conditio ns and problems in the business under the CSR and the factors that affect the level of the learning organization under the corporate social responsibility of 5 stars that listed on the stock Exchange of  Thailand. Using quantitative samples in this study. Employees in 400 people. Executives and academics with experience of managing CSR under 55 samples collected using a questionnaire. The data were

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