the deciphers imt ghaziabad casia2014 stage3
DESCRIPTION
Simplify360 Annual Case Study CompetitionTRANSCRIPT
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Stage 3
Have
Your
Say
Team Name: The Deciphers
Name of first member: Dinesh Singh
College Name: IMT Ghaziabad
Name of second member: Sandeep Mukherjee
College Name: IMT Ghaziabad
TO TRANSFORM KRITIKA’S IMAGE
PART A
The Deciphers IMT Ghaziabad || Casia2014
2. Engage
3. Measure
4. Learn
1. Listen
THE BASE
DiscoveryCommunity
AnalysisGoal
SettingEngagement
PlanContent Strategy
Channel Strategy
Measurement
DISCOVERY
Discover the actual problem about Kritika Bali and Mafia
Gather all facts from maximum possible sources
Find loopholes which can work in our way
DiscoveryCommunity
AnalysisGoal
SettingEngagement
PlanContent Strategy
Channel Strategy
Measurement
COMMUNITY ANALYSIS
Strong replies in the form of posters and
videos
Pages, trends, Groups active
about the same
To find most active community interesting and talking about Kritika Bali
DiscoveryCommunity
AnalysisGoal
SettingEngagement
PlanContent Strategy
Channel Strategy
Measurement
GOAL SETTING
How much content and
how frequently to be posted
In what form to be posted
{Images, Videos or text}
Where to be posted
At what time to be posted
DiscoveryCommunity
AnalysisGoal
SettingEngagement
PlanContent Strategy
Channel Strategy
Measurement
ENGAGEMENT PLANInteresting
about
social
media
ENGAGEMENT
breeds
ENGAGEMENT
Engaging consists of not only creating specific content based on the areas or topics of movie
industry and Kritika Bali, identified in the listening phase, but being available to engage back as well
In the initial engagement phase, we will explore as many channels as possible to get a sense of where our
audience spends the most time and consumes our content
DiscoveryCommunity
AnalysisGoal
SettingEngagement
PlanContent Strategy
Channel Strategy
Measurement
CONTENTShorter Tweets
with around 110 charecters get
VIDEOS & IMAGES ARE SHARED
12X MORE
Than Links and Text
Posts Combined
Alerts
RSS Feeds
Twitter Lists
Twitter Searches
Facebook Lists
Is this valuable and interesting to
our audience?
How did audience respond?
What content most important
to share
10 Tweets per day
2/3 FB Posts
Shashank Soni’s requests
What performed the best for Kritika?
Optimize
DiscoveryCommunity
AnalysisGoal
SettingEngagement
PlanContent Strategy
Channel Strategy
Measurement
InfluencersQuestion and
Answers
Guide to thought
leaderships/advocates
Build/Nurture Amplify Enable/Inform Collaborate
DiscoveryCommunity
AnalysisGoal
SettingEngagemen
t PlanContent Strategy
Channel Strategy
Measurement
III WAYS TO MARKET GAJAR KA HALWA: THE MOVIE
PART B
Way I
Details
Use of Network Marketing model with the help of
Users can log onto facebook page or movie website and provide their
mobile numbers.
Movie trailers, leaked info,
promo details and other related stuff will be sent to them through
A special code will be generated for each user and
saved against their mobile
number.
A competition will be conducted,
where the user will be asked to share
movie promo details with friends. One pic
will be specific which will contain the special code
The friends can also create their
own account with us, by directly
sending this pic to a whatsapp
account
The movie company will track the new users through
this pic and add numbers to
original users account.
Way II
Details To organize a Gajar ka
Halwa recipe contest for
homemakers
Shoot videos, pics, recipe details and share on
Facebook, also through
Promote in your own
friend circle
Winner to get to meet Kritika, May also be
invited for City premiere of the
movie
Way III
Best ‘Halwai’ Competition
Lead star pair to visit these shops and distribute movie goodies & few tickets which the shop owners can give to its customers
Maximum votes given by city dwellers will win
He will have to ask his customers to like this in the social media
They have to create a ‘gajar’ related sweet dish, and put in on our social media platforms.
Place where local people come a lot
Target sweet shops ‘halwai’ in every city through social media
Details
Idea will create a buzz in the local media.
Halwai’s sales will be increasing through this so they will come onboard easily
Whatsapp is easily accessible
Sharing, Downloading and group forwarding is quite easy
Receivers are alerted easily
Housewives have free time, will come to limelight
These ideas spread in social media easily
