The Deccan Cliffhanger 2nd Edition – 29th November 2014 – Event Managed by

An Ultra Cycle Race 643 km From Pune to Goa

‘Race Across America’ (RAAM) Qualifier

Ultra Cyclist 2010-11 First Woman from India to 1200km Paris Brest eventLong Distance Ride Organiser 2010-14 Organised 50 rides of 200 km to 1000 kmNational representative to Audax Club, France

2011-14 Overseen over 300 Rides of 200 km to 1200 km

India head of Audax India Randonneurs 2011-14 Growth from 3 cities to 15, from 200 cyclists to 2500Race Director – Pune Races 2012-14 Bi-annual Lifecycle PBCh Races, Monthly Cymour CRC RacesInternational Race Experience 2012-14 Race Across America – 2012 - Crew member for Indian, 2013

- For American team, 2014 - Race Official

EVENT DESIGNED AND CONCEIVED BY

Divya Tate – The motivating force behind Inspire India

Farhad Patel – Partner at Deccan Cliffhanger

• Long Distance cyclist• Organiser of Brevets in Pune

Randonneurs• Owner of The Lemon Tree – Design,

Media Management and Logistics• Logistics in charge - Pratapgad

Warriors.

TEAM INSPIRE INDIA

Mayur Khivsara – Partner at Deccan Cliffhanger

• Mountaineer – Basic course at Nehru Institute of Mountaineering

• Outdoor Safety expert. Official with NEF Enduro3 for 7 yrs

• Owner at Backpack Outdoors - Organising Treks, camping & outdoor Events.

• Logistics and Co-ordinator for Cycling and cross country running events

The Deccan Cliffhanger 2nd Edition – 29th November 2014 – Event Managed by

THE EVENT

DETAILSDATE : 29th Nov 2014START : Pune – The city of cyclesFINISH : Miramar Beach, Goa – A popular

tourist spotDISTANCE : 643 kms(400 Miles)FORMAT : Solo event and Team Based relay

event

The Deccan Cliffhanger 2nd Edition – 29th November 2014 – Event Managed by

ROUTEThe Race Covers 640 Kms – 500 km on NH4Cities, Holiday destinations covered - Pune to Goa

An International event - The First of it’s kind in India

• Pune• Panchagani • Mahabaleshwar• Satara • Kolhapur

• Belgaum • Dharwad• Goa

Pune Start – 29th Nov 2014

Goa Finish – 30th Nov 2014

1st Edition – 22nd Feb 2014

Race in Brief 22 Participants 30 crew members + 30 Officials 1 International athlete from UK Branding on 20 cars supporting the

race Branding at 6 time stations at

major cities along route Excellent National and local Media

coverage Viral International and National

Social Media coverage 100 Attendees at Award Ceremony

in Goa

The Deccan Cliffhanger 2nd Edition – 29th November 2014 – Event Managed by

1st Edition – 22nd Feb 2014

The Deccan Cliffhanger 2nd Edition – 29th November 2014 – Event Managed by

On the Road

Press Conference

Start

Dinner ceremony

The Deccan Cliffhanger 2nd Edition – 29th November 2014 – Event Managed by

1st Edition – 22nd Feb 2014 – PRESS

SPONSOR BENEFITS

The Race Covers 640 Km on NH4, from Pune City to Goa, passing through Panchagani, Mahabaleshwar, Satara, Kolhapur and Belgaum on NH4.

6 Branded Kiosks enroute, enjoy a high visibility.

Branded kiosks at a similar Cycle Race

The Deccan Cliffhanger 2nd Edition – 29th November 2014 – Event Managed by

Over 20 Official and Support vehicles display sponsor branding for the entire distance since they will be travelling slowly alongside participants, drawing a lot of attention on NH4 with High Traffic volume

Branding on support vehicles at Race Across AMerica (RAAM)

The Deccan Cliffhanger 2nd Edition – 29th November 2014 – Event Managed by

SPONSOR BENEFITS

Sponsors Branded vehicle at event

Branding on all event Collateral

Participant BENEFITS

• Participants from 18 to 60 years in age, are expected from various cities around India.

• All participants are educated upscale consumers, using premium products and services.

• The demographic of the participants and others involved in the event is in the high income bracket, matching the customer profile for a premium product.

• The Branding on 6 Kiosks and over 20 vehicles along the entire length of race will enjoy high visibility across a wide demographic.

DEMOGRAPHICS

The Deccan Cliffhanger 2nd Edition – 29th November 2014 – Event Managed by

• Medical Aid• Tech Support• Water, Energy Drinks• Energy Bars• Dinner Ceremony in Goa• Finishers Awards

• Finishers Certificates• Participants Jerseys• Prizes, Goodie Bags

Inspire India Future Plans

The Deccan Cliffhanger 2nd Edition – 29th November 2014 – Event Managed by

2 Great Ultra Races – Every alternate year – Will be on the International Ultra Calendar, Expected to draw International attention • The Great Indian Peninsula Race –

400o km from Mumbai to Kanyakumari to Bhuhaneshwar – Sept 2015

• The Trans-Ind Ultra – 4000 km from Kanyakumari to Khradungla – Sept 2016

The Trans-Ind Ultra – 4000 km from Kanyakumari to Khradungla – Sept 2016

Press Conference

Press Release and Event

Pre event Publicity, Posters, SMM, Website

Branding Opportunity on Race Vehicles

Branding Opportunities along the route

Finish Backdrop

Jerseys and Officials Tee - Shirts

Racer No.s, Awards and all race Collateral

Event Sponsorshp Deccan Cliffhanger

3 year Relationship with Inspire India

Title Sponsor – Sponsor logo in Event Composite

Branding at Press Conference, Start and Finish

Emphasis in Press Release and in all pre and post event press Coverage

Special Mention in all Pre event Publicity, Posters, SMM, Logo and link on Website

Prominent Branding on all Race Participants and official Vehicles

Opportunity to do full Branding on Control point Kiosks

Sponsor Branding and Prominent Position of Logo on Backdrop

Prominent Logo on Front of Jersey and Official Tees

Prominent Logo on all Racer No.s, Awards and Printed Material

8,00,000/- 1 only

20,000,00/- 3 Deccan Cliffhanger events. Right of first refusal to The Great Races

Presenting Sponsor

Branding Opportunity at Press Conference, Start and Finish

Mention in Press Release, Press Coverage

Mention in all Pre event Publicity, Posters, SMM, Logo and link on Website

Prominent position Branding on Cluster on all race vehicles

Opportunity to display branding at Control points

Prominent position on Finish Backdrop

Logo on back of Jersey and Official Tees

Logo on Racer No.s and Printed material

3,00,000/- 1 only

7,50,000 /- for 3 Deccan Cliffhanger Races

Platinum Sponsor

Better positioning of Logo

Mention in Press Release, Press Coverage

Mention in all Pre event Publicity, Posters, SMM, logo and hyperlink on website

Better Positioning of Branding on Race Cluster on all Race Vehicles

Logo on Event Signage

Better Positioning of Branding in Logo Cluster

Logo on Sleeves of Jersey and Official Tees

Better Positioning of Branding in Logo Cluster in Printed material

1,25,000/- 2 only

3,00,000/-for 3 Deccan Cliffhanger Races

Gold Sponsor

Logo Cluster in Event signage

Logo Cluster Logo Cluster Logo Cluster on

Logo Cluster Logo on back pockets and cluster on Tees

Logo Cluster in all Printed material

75,000/- 3 only

Silver Sponsor

Logo Cluster

Logo Cluster Logo Cluster Logo Cluster

Logo Cluster Logo Cluster Logo Cluster i

25,000/-

SPONSOR BENEFITS