The Decade of Money, The Decade of Money, Mega-Spending and Mega-Spending and

Special EffectsSpecial Effects

Films of the 1990’s Films of the 1990’s

Oscar Winners for Best Picture:Oscar Winners for Best Picture: 1990 – 19991990 – 1999

American Beauty, 1999American Beauty, 1999 Shakespeare in LoveShakespeare in Love

TitanicTitanicThe English PatientThe English Patient

BraveheartBraveheartForrest GumpForrest Gump

Schindler's ListSchindler's ListUnforgivenUnforgiven

The Silence of the LambsThe Silence of the LambsDances With Wolves, 1990Dances With Wolves, 1990

$ Makers $ Makers

19901990Home AloneHome AloneGhost Ghost 19911991Terminator 2: Terminator 2:

Judgment DayJudgment Day19921992AladdinAladdin

19931993Jurassic ParkJurassic ParkMrs. Doubtfire Mrs. Doubtfire 1994 1994 Forrest Gump Forrest Gump The Lion King The Lion King 1995 1995 Toy StoryToy StoryBatman ForeverBatman Forever

19961996

IndependenceIndependence

Day & Twister Day & Twister

19971997

Titanic Titanic

19981998

Saving Private Saving Private Ryan & Ryan & Armageddon Armageddon

19991999

The Phantom The Phantom Menace & Menace & The Sixth The Sixth Sense Sense

19911991 Pixar and Disney agreed to co-Pixar and Disney agreed to co-

produce the first fully computer-produce the first fully computer-generated feature, generated feature, Toy Story, Toy Story, released four years later. released four years later.

Disney's Disney's Beauty and the BeastBeauty and the Beast was the first animated film to be was the first animated film to be nominated for Best Picture by the nominated for Best Picture by the Academy of Motion Pictures Arts Academy of Motion Pictures Arts and Sciences. and Sciences.

19921992

Americans spent $12 billion Americans spent $12 billion to buy or rent video tapes, to buy or rent video tapes, compared to just $4.9 billion compared to just $4.9 billion on box office ticket sales. 76 on box office ticket sales. 76 percent of homes had VCRs. percent of homes had VCRs.

19931993 Ground-breaking, historically-significant Ground-breaking, historically-significant

film film PhiladelphiaPhiladelphia from Jonathan Demme, from Jonathan Demme, starring straight actors Tom Hanks (won starring straight actors Tom Hanks (won his first Best Actor Oscar) and Antonio his first Best Actor Oscar) and Antonio Banderas as gay lovers: Banderas as gay lovers: firstfirst major studio (big-budget) film to confront major studio (big-budget) film to confront

the AIDS issue from a societal, medical, and the AIDS issue from a societal, medical, and political point of view. political point of view.

Hanks' character, AIDS-afflicted lawyer who Hanks' character, AIDS-afflicted lawyer who contracted the disease and was forced to sue contracted the disease and was forced to sue his law firm over job discrimination - he was his law firm over job discrimination - he was ably defended by a black lawyer (Denzel ably defended by a black lawyer (Denzel Washington). Washington).

19941994

Disney became the Disney became the firstfirst studio to studio to gross more than $1 billion at the gross more than $1 billion at the box office domestically in a box office domestically in a single year, mostly due to the single year, mostly due to the release of release of The Lion King (1994)The Lion King (1994) - - the highest-grossing traditionally the highest-grossing traditionally animated feature film in the US animated feature film in the US at the time. at the time.

Best Picture winner Best Picture winner Forrest GumpForrest Gump used used revolutionary digital photo tricks to insert revolutionary digital photo tricks to insert the film's main character into historical the film's main character into historical footage with past Presidents (John F. footage with past Presidents (John F. Kennedy and LBJ) and other situations. It Kennedy and LBJ) and other situations. It would encourage the trend of physically would encourage the trend of physically including actors with old existing footage, including actors with old existing footage, making it appear like the characters were making it appear like the characters were interacting with each other. Shortly interacting with each other. Shortly afterwards, this technique - which afterwards, this technique - which expanded to advertising commercials - expanded to advertising commercials - controversially presented dead stars controversially presented dead stars hawking products (i.e., James Cagney and hawking products (i.e., James Cagney and Louis Armstrong appeared in Diet Coke Louis Armstrong appeared in Diet Coke ads, and John Wayne was in a Coors Light ads, and John Wayne was in a Coors Light commercial). commercial).

A Newcomer Studio: A Newcomer Studio: DreamWorksDreamWorks Saving Private Ryan Saving Private Ryan (1998) (1998)

American Beauty (1999) American Beauty (1999) Gladiator (2000)Gladiator (2000) A Beautiful Mind (2001)A Beautiful Mind (2001)

19951995Toy StoryToy Story was the first totally-digital was the first totally-digital

(or computer-generated) feature-(or computer-generated) feature-length animated film. Noted as being length animated film. Noted as being Pixar's first feature to be released in Pixar's first feature to be released in theaters. The visuals were entirely theaters. The visuals were entirely generated from computers, creating a generated from computers, creating a wonderfully-realistic 3-D world with wonderfully-realistic 3-D world with lighting, shading, and textures, that lighting, shading, and textures, that included real toys in supporting roles included real toys in supporting roles (Etch-A-Sketch, Slinky Dog, the plastic (Etch-A-Sketch, Slinky Dog, the plastic toy soldiers, Mr. Potato Head, etc.).toy soldiers, Mr. Potato Head, etc.).

Warner Bros. created the WB Warner Bros. created the WB Network, a TV broadcast outlet Network, a TV broadcast outlet for its TV properties. (Some of for its TV properties. (Some of the new network's earliest shows the new network's earliest shows were were Buffy The Vampire SlayerBuffy The Vampire Slayer, , 7th Heaven7th Heaven, and , and Dawson's CreekDawson's Creek -- none of which were produced -- none of which were produced by Warners.) by Warners.)

19961996Genre of teen slasher films was Genre of teen slasher films was

revitalized by revitalized by ScreamScream from famed horror from famed horror director Wes Craven. The half-parody director Wes Craven. The half-parody and half-tribute film (with nods to and half-tribute film (with nods to Hitchcock's films, Hitchcock's films, Friday the 13th (1980)Friday the 13th (1980) and and Halloween (1978)Halloween (1978), among others) , among others) gave rise to two sequels (1997 and gave rise to two sequels (1997 and 2000) and other copycat films (i.e., 2000) and other copycat films (i.e., I I Know What You Did Last Summer (1997)Know What You Did Last Summer (1997) and and The Faculty (1999)The Faculty (1999)), including the ), including the silly silly Scary MovieScary Movie franchise. franchise.

In the US, In the US, TwisterTwister was was rated PG-13 rated PG-13 for "intense for "intense depiction of depiction of very bad very bad weather."weather."

TwisterTwister was was also the first also the first film released film released on DVD.on DVD.

19971997James Cameron's James Cameron's TitanicTitanic, the most , the most

expensive film of all time at the time expensive film of all time at the time of its release, also soon became the of its release, also soon became the highest grossing film in Hollywood highest grossing film in Hollywood history (at $600.8 million domestic history (at $600.8 million domestic gross box-office receipts, and $1.8 gross box-office receipts, and $1.8 billion total worldwide). Delays billion total worldwide). Delays during production & budget of $200 during production & budget of $200 million threatened to 'sink' the film, million threatened to 'sink' the film, but didn't affect its overall success. but didn't affect its overall success.

Repeated theatrical viewings by Repeated theatrical viewings by young teens (enthralled by the young teens (enthralled by the romance between Leonardo romance between Leonardo DiCaprio and Kate Winslet) were DiCaprio and Kate Winslet) were partly responsible for the film's partly responsible for the film's high returns. high returns.

The blockbuster film had a The blockbuster film had a record-tying fourteen nominations record-tying fourteen nominations and won a record-tying eleven and won a record-tying eleven Academy Awards, including those Academy Awards, including those for Best Picture and Best Director.for Best Picture and Best Director.

And the film was backed or co-And the film was backed or co-produced by two studios in order produced by two studios in order to foot the bill: Fox and to foot the bill: Fox and Paramount. Paramount.

When adjusted for inflation, When adjusted for inflation, however, Cleopatra (1963) had however, Cleopatra (1963) had the highest budget of any film, the highest budget of any film, and Gone with the Wind (1939) and Gone with the Wind (1939) remained the highest grossing.remained the highest grossing.

19981998Steven Spielberg's war epic of D-Steven Spielberg's war epic of D-

Day, Day, Saving Private RyanSaving Private Ryan, gave its , gave its director his second Best Director director his second Best Director Oscar. Film noted for its half-hour, Oscar. Film noted for its half-hour, spectacularly-bloody, realistically-spectacularly-bloody, realistically-filmed opening of the Omaha filmed opening of the Omaha Beach landing. It also inspired Beach landing. It also inspired dialogue between generations dialogue between generations regarding the events of World War regarding the events of World War II. II.

19991999 First of three prequels (released First of three prequels (released

from 1999-2005), George Lucas' from 1999-2005), George Lucas' highly-anticipated highly-anticipated Star Wars: Star Wars: Episode I -The Phantom MenaceEpisode I -The Phantom Menace, , opened and became the top grossing opened and became the top grossing film of its year. film of its year. $28.5 million-first day of showing, $28.5 million-first day of showing, and passed the $100 million level and passed the $100 million level in a record five days. It eventually in a record five days. It eventually grossed over $400 million. grossed over $400 million.

First film w/ a Dolby Digital First film w/ a Dolby Digital Surround EX soundtrack. This Surround EX soundtrack. This film undoubtedly contained film undoubtedly contained more computer animation and more computer animation and special effects than any special effects than any previous film - over 90%. previous film - over 90%.

Featured a completely CGI-Featured a completely CGI-generated (all digital), fully-generated (all digital), fully-articulated main humanoid articulated main humanoid character named Jar Jar Binkscharacter named Jar Jar Binks

Groundbreaking Groundbreaking Internet Film-Internet Film-Marketing: Marketing:

Case Study - The Blair Case Study - The Blair Witch ProjectWitch Project

Most financially successful Most financially successful film. Made for $30,000, it film. Made for $30,000, it grosses over $140 million. One grosses over $140 million. One of the keys to its success is of the keys to its success is advertising over the internet advertising over the internet