the days of the future test - vodqa bangalore key note
TRANSCRIPT
The Days of the Future Test
VodQA 2015: Push the Envelope
Organization
Cost
Time To Market
Scale
Value Proposition
BUSI
NES
S D
IREC
TIO
N
Source: Computerworld 2015 Forecast Study
Predicted Spending Patterns towards Technology in 2015
BUSI
NES
S G
OAL
S
Source: Computerworld 2015 Forecast Study
Top Goals Vary by Tech Projects
Top Five Tech Spending Increase in 2015
Louis Vuitton: ”. ……..be synonymous with both elegance and creativity…..”R
ETAI
L
150 year old company
50 countries
1,14,000 employees
Revenue €29.1 billion.
Challenges: •Sustaining brand value vs. scale (availability of products)
•Improving sales forecasting
•Managing supply chain complexity by growing number of product lines
•Supporting expansion of company stores
•Upping their offerings through innovation.
American Express: We work hard every day to make American Express the world’s most respected service brand.
165 year old BFSI company
Among the 20 most admired company - Fortune
63,000 Employees
Revenue USD 33 bn
Challenges:
•Changing consumer habits
•Extremely aggressive competition (Visa & MasterCard)
•Increased pushback from its merchants
•Antitrust lawsuit defeat in a litigation – 12% revenue at risk
ON
LIN
E PA
YMEN
TOnline Payment Market Potential $235 bn
Click2Sell
Challenges:
•Request for robust customer service
•Frequently freezing accounts
•Stiff Competition
•Lack of brand name & credibility
•Wide diversification of value propositions
Customer Engagement
Value add: incremental or disruptive
Omni presence
Power of Computing Power of Inter-operability
Power of AnalyticsPower of Storage
BUSI
NES
S LE
VER
SPowers & Struggles
Organization
Struggles:
•Competition
•Scale
•Cost of adaptation
TECHNOLOGY
Expectations from (Testing) Technologists
Supply Chain Management Optimization
Customer Outreach
User Experience & Embedded Solutions
Technology & Data
User Products & Inventory
Usage patterns & feedback
Needs to be met by Technology:
•Optimization of resources (time, cost, people)
•Convergence of users, devices & network channel
•Adaptability & agility: continuous evolution of ideas, offerings (theme remaining the same)
Expectations & Asks:
•Certification of guaranteed offering
•Stamp of sustenance & brand value
•Futuristic & extreme testing
What does that mean for testing?
Testing Footprint
Analyze
Build
Test
Deploy
15 Years Ago
5 Years Ago 2 Years Ago Now
Deploy
Analyze
Build
Test
Analyze
Build
Test
Analyze
Build
Test
Test
……
15 Years Ago
5 Years Ago 2 Years Ago Now
Deploy
Analyze
Build Test
Analyze
Build Test
Analyze
Build Test
……
Test
15 Years Ago
5 Years Ago 2 Years Ago Now
Ideate & Prototype
Build Deploy & Validate
Deploy
Analyze
Build Test
Test
….
Test
Deploy
Analyze
Build TestTest
Test
….
Test
Business As Usual
Testing early in the SDLCTesters to understand and write codeAutomated testing
Agile SDLC and hence ‘Testing in Agile’
Continuous Integration
Continuous Delivery
Cross Platform Support
NEW
What are we looking forward to
Shrinking lead times
SPEED
Testing changes faster
Making tests faster
Enabling faster development
effectiveness
Testing the right thing
Validating Ideas faster
Continuous delivery
Micro services
Devops
Testing in production
Continuous DeliveryLimited set
of users
Ideas
Testing NFRs
NFRs
Usability
Security
Compatibility
Performance
Internet of things
23
CONNECTIVITY
SYSTEM INTERRUPTION
S
USABILITY BANDWIDTH
SECURITY AND PRIVACY
EFFECTIVENESS
Be the First to Tell
Scale with ease
Revisit your purpose
Innovate MorePush the envelope
Thank you
thoughtworks.com