the data platform...the data platform for the cloud era scott dietzen, ceo matt kixmoeller, vp...
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THE DATA PLATFORMFOR THE CLOUD ERA
SCOTT DIETZEN, CEOMATT KIXMOELLER, VP PRODUCTSBRIAN GOLD, CHIEF ARCHITECT
SPEEDFASTER BUSINESSAND TIME-TO-MARKET
INSIGHTGAIN ADVANTAGE FROM DATA AT SCALE
AGILITYSIMPLIFY HYBRID CLOUDAND EMPOWER DEVELOPERS
THE DATA PLATFORM FOR THE CLOUD ERAWe put data to work through cloud infrastructure that enables digital innovation.
© 2017 PURE STORAGE INC.4
LEGACY STORAGE CLOUD ERA STORAGE
PERFORMANCEDisk-optimized (ms)
MBs/sec of bandwidth per appSilicon-optimized (µs)
GBs/sec of bandwidth per app
APPLICATIONARCHITECTURE
10s to 100s of monolithic applicationsTBs of data siloed to each specific application
1,000s to 10,000s of composite applications sharing PBs of data
SCALING100s of TBs
Capacity purchased up front before it is neededElastic scale to PBs
Pay as you grow with perpetual forward compatibility
MANAGEMENT Manual, dedicated admin per dozen arrays Fully automated, no dedicated admins required
SOFTWARE &EXTENSIBILITY
Complex a la carte software, closed ecosystem Simple all-inclusive software + open development platform
CONSUMPTIONMODEL
Re-buy new storage array every 3-5 years, manually migrate data
Subscribe to software & hardware innovation, data stays in place
CLOUD ERA STORAGE IS DIFFERENT
© 2016 PURE STORAGE INC.5
-500
-400
-300
-200
-100
0
YoY REVENUE GAIN/LOSSEXTERNAL STORAGE (DISK + FLASH), Q1 2015 – Q4 2016
$M
-17.3%
YoY QUARTERLYREVENUE GAIN/LOSS
Source: IDC WW Quarterly Enterprise Storage Systems Tracker, Mar 2017
Q1 Q2 Q3 Q4 Q1 Q2 Q32015 2016
Q4
Q1 Q2 Q3 Q4 Q1 Q2
Q3
2015
2016Q4
Q1
Q2 Q3 Q4 Q1
Q2 Q3
2015
2016
Q4Q1 Q2 Q3 Q4 Q1 Q2 Q32015 2016
Q4
Q1 Q2 Q3 Q4 Q1 Q2 Q32015 2016
Q4
-7.1%
-15.1%
--17.4
-1.4%
+44.1%
Q1 Q2 Q3 Q4 Q1 Q2 Q32015 2016
Q4
© 2016 PURE STORAGE INC.6-6.0%
-5.0%
-4.0%
-3.0%
-2.0%
-1.0%
0.0%
1.0%
2.0%
3.0%
2013 2014 2015 2016
CUMULATIVE 3-YEAR MARKET SHARE GAIN/LOSSWORLDWIDE EXTERNAL ENTERPRISE STORAGE, 2013-2016
% MARKETSHARE
GAIN/LOSS
-2.9%-$861M
-2.2%-$736M
+0.1%-$126M
+0.9%+$46M
+2.3%+$521M
-5.5%-$1,931M
Source: IDC WW Quarterly Enterprise Storage Systems Tracker, Mar 2017NOTE: IDC began tracking Pure in 2014, 2013 numbers derived from Pure’s Public S1
© 2017 PURE STORAGE INC.7
CLOUD BASED MANAGEMENTPREDICTIVE ANALYTICS24x7 PROACTIVE RESPONSE
WEBSCALE APPS HYBRID CLOUDANALYTICSTRADITIONAL APPS
THE DATA PLATFORMFOR THE CLOUD ERA
EFFORTLESSEFFICIENTEVERGREEN
FlashBladeFlashArrayDATA ENGINES
VMs / CONTAINERS
DATA PROTOCOLS BLOCK VM / VVOL FILE OBJECT / S3 HTTPS
DATA EXTENSIBILITY REST API OPEN PLATFORM
DATA SERVICES REDUCE SECURE PROTECTASSURE
© 2017 PURE STORAGE INC.8
THE PLATFORM SELLING ADVANTAGE
THE DATA PLATFORMFOR THE CLOUD ERA
CROSS-SELL /UP-SELL
NEW USECASES
BROADERCONSOLIDATION ROI
SAN à NASMulti-BU
Tier1 & Tier2
Analytics / Big DataScience & Engineering
Fast Recovery
Customers want “1 vendor”All-flash ROI much stronger @ scalePartners can concentrate business
© 2017 PURE STORAGE INC.9
THE DATA PLATFORM FOR HEALTHCAREEXAMPLE:
VDI EMR PACS
PERFORMANCE
NAS SAN SMBTHE DATA PLATFORMFOR HEALTHCARE
VDI + EMR + PACS
10s TBs 100s TBs PBs
© 2017 PURE STORAGE INC.10
DATA PLATFORMINNOVATIONMATT KIXMOELLER, VP PRODUCTSBRIAN GOLD, CHIEF ARCHITECT
© 2017 PURE STORAGE INC.11
WEBSCALE ARCHITECTURE REVOLUTIONTRADITIONAL
MONOLITHIC APPLICATIONSWEBSCALE
COMPOSITE APPLICATIONS
MONOLITHICSTORAGE
DATABASE
APPLICATIONDATA PIPELINE
BLOCKSTORE
FILESTORE
OBJECTSTORE
Managed by ITPurchased/provisioned once
Inflexible scale/upgrades
Managed by developersProvisioned incrementally
Scaled elastically & non-disruptively
© 2017 PURE STORAGE INC.12
DWSERVICE
BLOCKSTORE
PURE’S IoT STACK FOR PURE1WEBSCALE EXAMPLE:
DATA PIPELINE
STREAM PROCESSING
REAL-TIMEALERTS
EXTRACTTRANSFORM
LOADAD HOC QUERIES
PURE1MANAGE
ENG &SUPPORT
RAWLOGS
BLOCKSTORE
HYBRID CLOUD INFRASTRUCTURE
FUSE
CONTINUOUSBG SCAN
MAP REDUCE
FILE /OBJECT STORE
© 2017 PURE STORAGE INC.13
THE DATA PLATFORM VISIONFOR WEBSCALE APPLICATIONS
DATA PIPELINE
BLOCKSTORE
FILESTORE
OBJECTSTORE
THE DATAPLATFORMFOR WEBSCALE APPS
REST
OPENENGINE
VM
CONTAINER
REDUCE ASSURE SECURE PROTECT (SNAP, REPLICATE)SCALE
iSCSI NVMe/f NFS SMB S3 HTTPS
© 2017 PURE STORAGE INC.14
WEBSCALE ON-PREM OR IN PUBLIC CLOUD
PUBLIC CLOUDWEBSCALE
DATA PIPELINE
BLOCKSTORE
FILESTORE
OBJECTSTORE
ON PREMWEBSCALE
DATA PIPELINE
BLOCKSTORE
FILESTORE
OBJECTSTORE
HYBRIDWEBSCALE
DATA PIPELINE
BLOCKSTORE
FILESTORE
OBJECTSTORE
EBS EFS S3FlashArray FlashBlade FlashArray FlashBlade S3
MANAGED BY DEVELOPERS PROVISIONED INCREMENTALLY SCALED ELASTICALLY & NON-DISRUPTIVELY
© 2017 PURE STORAGE INC.15
4 DATA PLATFORM GROWTH DRIVERS1. WEBSCALE APP RE-PATRIATION IS ON!
CLOUD AGILITY GETS DEMOCRATIZED à ON-PREM LESS EXPENSIVE, HIGHER PERFORMANCETRY PURE + VMWARE, HYPER-V, DOCKER, OR OPENSTACK!
2. EDGE DATA DRIVES THE ON-PREM NEEDSENSOR DATA TOO BIG TO MOVE TO THE CLOUD
3. MOORE’S LAW IS DEADTHE RISE OF HW/SW CO-DESIGN AT ALL TIERS, WILL RAISE THE STORAGE BAR
4. FUTURE APPS MUST BE MULTI-DATACENTERSYNCHRONOUS REPLICATION IS JUST THE BEGINNING…DISK-TO-DISK-TO-TAPE à FLASH-TO-FLASH-TO-CLOUDPROTECTION & DEVOPS WORKFLOWS REBORN AS AN APPLICATION SERVICE
PREDICTIONS:
