THE DATA ASSETINTRODUCTION - DATABASES, BUSINESS INTELLIGENCE, ANALYTICS, BIG DATA, AND COMPETITIVE ADVANTAGE

INTRODUCTION1. Understand how increasingly standardized data, access to

third-party data sets, cheap, fast computing and easier-to-use software are collectively enabling a new age of decision making.

2. Be familiar with some of the enterprises that have benefited from data-driven, fact-based decision making.

INTRODUCTION• Big Data • Big data is a general term used to describe the massive amount of data

available to today’s managers. Big data are often unstructured and are too big and costly to easily work through use of conventional databases, but new tools are making these massive datasets available for analysis and insight.

• Business Intelligence (BI) • A term combining aspects of reporting, data exploration and ad hoc queries,

and sophisticated data modeling and analysis.

INTRODUCTION• Analytics • A term describing the extensive use of data, statistical and

quantitative analysis, explanatory and predictive models, and fact-based management to drive decisions and actions.

• Machine Learning • A type of artificial intelligence that leverages massive amounts of data

so that computers can improve the accuracy of actions and predictions on their own without additional programming.

INTRODUCTION• Data• Analytics• Competitive Advantage

INTRODUCTIONMajor League Baseball’s At the Ballpark app will use iBeacon technology to distribute deals and guide you to concessions.

Source - http://www.technologytell.com/apple/130140/mlb-utilizing-ibeacon-technology-in-ballparks-on-opening-day/

INTRODUCTION• What have we discussed?• The amount of data being created doubles every two years. • In many organizations, available data is not exploited to advantage.

However new tools supporting big data, business intelligence, and analytics are helping managers make sense of this data torrent. • Data is oftentimes considered a defensible source of competitive

advantage; however, advantages based on capabilities and data that others can acquire will be short-lived.

INTRODUCTIONQUESTIONS AND EXERCISES

INTRODUCTIONQUESTIONS AND EXERCISES

INTRODUCTIONQUESTIONS AND EXERCISES

INTRODUCTIONQUESTIONS AND EXERCISES

INTRODUCTIONQUESTIONS AND EXERCISES

INTRODUCTIONQUESTIONS AND EXERCISES

INTRODUCTIONQUESTIONS AND EXERCISES