the cutting edge of study abroad recruitment: low-touch
TRANSCRIPT
Low-touch & High-touch recruitment User Experience Game Design Communication Strategies
(Over to you, Sarah Kate!)
On deck for today…
Low-touch RecruitmentSelf-directed action online
Automated workflows
Recommended for volume
One-to-one personal exchanges
Events, meetings, direct emails
Recommended for specialization
High Touch Recruitment
User Experience Matters.
Ever wonder why “students don’t read anything”?! Read more at:
http://blog.projecttravel.com/post/98278889001/i-was-wrong-about-students-and-the-tech-community
Less text is more
Simple navigation
Visuals (e.g. icons)
3 Elements of Good User Experience
Using game elements and game design in non-game contexts to engage people and solve problems.
What is Game Design?
Make it impossible to fail & easy to succeed for new “players” (students new to the process
Visual progress indicators
Feedback loops
3 Elements of Game Design
Permission Marketing
Content Drip (is it shareable?)
Copy that reflects a personal tone
Communication Strategies
