the crucial role of structuring and executing innovative partnerships in bringing sustainable...

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Alexis Haass | @adidas Director, Sustainability Adidas The Crucial Role of Structuring and Execu6ng Innova6ve Partnerships in Bringing Sustainable Product Design to Market

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Page 1: The Crucial Role of Structuring and Executing Innovative Partnerships in Bringing Sustainable Product Design to Market

Alexis Haass | @adidas Director, Sustainability Adidas

The  Crucial  Role  of  Structuring  and  Execu6ng  Innova6ve  Partnerships  in  Bringing  Sustainable  Product  Design  to  Market

#SB15London

Page 2: The Crucial Role of Structuring and Executing Innovative Partnerships in Bringing Sustainable Product Design to Market

OPEN SOURCE SUSTAINABILITY

Bringing sustainable product to market through innovative partnerships Alexis Olans Haass, Director, adidas Brand Sustainability November 18th, 2015

Page 3: The Crucial Role of Structuring and Executing Innovative Partnerships in Bringing Sustainable Product Design to Market
Page 4: The Crucial Role of Structuring and Executing Innovative Partnerships in Bringing Sustainable Product Design to Market

SPORT POWER OF

Page 5: The Crucial Role of Structuring and Executing Innovative Partnerships in Bringing Sustainable Product Design to Market

OUR BELIEF

THROUGH SPORT WE HAVE THE

POWER TO CHANGE LIVES

Page 6: The Crucial Role of Structuring and Executing Innovative Partnerships in Bringing Sustainable Product Design to Market

OPEN SOURCE

CREATORS PARTNERS

COMMUNITY CUSTOMERS

Page 7: The Crucial Role of Structuring and Executing Innovative Partnerships in Bringing Sustainable Product Design to Market

OPEN SOURCE SUSTAINABILITY

CREATORS PARTNERS

COMMUNITY CUSTOMERS

Page 8: The Crucial Role of Structuring and Executing Innovative Partnerships in Bringing Sustainable Product Design to Market

SPORT INFINITY OPEN SOURCE

CUSTOM, RECYCLABLE, ZERO-WASTE,

SPORTING GOODS

ADIDAS, EUROPEAN COMMISSION, & 9 INDUSTRY EXPERTS

Page 9: The Crucial Role of Structuring and Executing Innovative Partnerships in Bringing Sustainable Product Design to Market

PARLEY FOR THE OCEANS OPEN SOURCE

CREATORS PARTNERS

COMMUNITY CUSTOMERS

Page 10: The Crucial Role of Structuring and Executing Innovative Partnerships in Bringing Sustainable Product Design to Market

PARLEY FOR THE OCEANS OPEN SOURCE

CREATORS PARTNERS

COMMUNITY CUSTOMERS

Page 11: The Crucial Role of Structuring and Executing Innovative Partnerships in Bringing Sustainable Product Design to Market

BRAND KICKOFF SS16

ADIDAS X PARLEY

3 PILLARS

EDUCATION

RESEARCH

DIRECT

ACTION

Page 12: The Crucial Role of Structuring and Executing Innovative Partnerships in Bringing Sustainable Product Design to Market

BETTER COTTON

GINGA SOCIAL

TRIBAL NATIONS

100% sustainable cotton

by 2018 5 Brazilian

cities, 7200 kids &

families

free design resources to high schools starting 2015

Page 13: The Crucial Role of Structuring and Executing Innovative Partnerships in Bringing Sustainable Product Design to Market

CALLING ALL CREATORS

Page 14: The Crucial Role of Structuring and Executing Innovative Partnerships in Bringing Sustainable Product Design to Market