The Crossroads of Social Media and Content Marketing
Mike Whaling, 30 LinesDiscussion at #msms13
Use social mediato build a broad online presence for your brand.
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#SB47#SuperBowl#NFL#SuperBaugh
#HarBowl#49ers#Ravens#QuestForSix
…not to mention all the commercials.
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Fans want to talk about you, but you need to give them something worth sharing.
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Use social to
inspire and inform content.
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“2012 was a big year for us. We made the big transition where now there are more people using Facebook on mobile everyday than on desktop.”
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It’s called
social mediafor a reason.
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Don’t do social. Be social.
Takeaways• Make content mobile, easy to share.• Be social. Have conversations.• Content opportunities are everywhere.• Go. Try. Learn. Repeat.
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Mike Whaling // 30 Linesapartments.30lines.com
Text my30 to 88000
#msms13