the creative sustainable opportunity
DESCRIPTION
Sustainability is a creative opportunity. In this presentation we'll motivate you to go and look for the sustainable creative opportunity in your business, illustrated with some inspiring examplesTRANSCRIPT
www.trinity-planning.be
The creative sustainable opportunity
GreenBusiness
ActivismDeny
PolicingComplying
Market is accelerator for change
Sustainability is innovation
These are old NY subway vessels jump starting new coral reefs
Wormpoop is the caviar of garden fertilisers, a current big box success in the US, inspired by waste streams and made out of 100% garbage
The land of efficiency
The land of effectiveness
Tap into the right side of the brain.Shift from “doing the thing right”, to let’s find “right things to do”,
Logic
Detail
Facts
Success
Present and past
Knowing
Feeling
Big picture
Imagination
Harmony
Present an future
Belief
Good news for creatives, entrepreneurs,thinkers, do’ers, developers, troublemakers, designers and storrytellers:This is the beginning of a new big creative challenge
Sustainability is all very nice, but I’m trying to run a business here (your boss)
How to build sustainable success? How to build profit in harmony with people and planet? How to make it accelerating synergies?
Profit
People
Planet
#1 First increase profitabilityRemake processes with the help of R’s
Reflect | Rebuild | Rethink | Reduce | Re-feed
Re-use | Recycle | Respect | React
Reduce waste = Reduce energy =
= Reducing CO2 =
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Reducing costs
#2Close the loops;Waste is uneconomical, it is a resource out of place
#3Ask yourself: how would nature solve this?
#4Challenge consumer conventions
#5Create cultural innovation
#6Provide bodies of knowledge and opinion
#7Don’t be green, be good!
#8Provide a flattering story
#9Connect your brand promise with a big societal challenge
#10Make it easyMake it part of life and routines
#11Make it fun
Thanks for your attention!
www.trinity-planning.be