the creative memories mission: a technology …...2006/03/04 · the big picture ycurrently, one in...
TRANSCRIPT
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The Creative Memories Mission: A Technology Centre Perspective
Dr. Mark MizenDirector of Technology
Creative Memories
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The Big PictureCurrently, one in four U.S. house-holds uses scrap-book photo albums.U.S. Sales have quadrupled over the last five years.Five scrapbook magazines in the U.K.
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The Industry
Specialty StoresRetail OutletsOnlineMail OrderDirect Sales
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The Opportunity
Growth within the industry represents a tremendous opportunity.But, you must differentiate yourself from the competition.
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The Importance of Photo-SafetyPhoto-safe albums will not harm your photos over time
Magnetic AlbumsAcidic Paper
Photo-safe materials are high quality and long-lasting.Photo-safe albums ensure that your memories will last for generations.
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You spend enough time completing your albums,
how can you possibly not use the best
materials.
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The Current State of AffairsThe scrapbook industry is unregulated – No scrapbook police force.Terms like archival, acid-free, and photo-safe are used and abused.Understanding confusing product claims really does require a Ph.D.!
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International Organization for Standardization (ISO)
Creative Memories follows ISO guidelines for photo-safety.Creative Memories participates on the ISO committee
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Summary of ISO 18902 Requirements
XXXWriting, labelling, and printing materials
XXXAdhesives
XXXMetal
XXPlastic
XXXXXPaper and board
No Sulfur
Corrosion Resistant
No PVC
Bleed-Resistant
Lignin-Free
Pass PAT
BufferedAcid-Free
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ISO 18902 Product Labelling
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Acid-FreeBufferedLignin-FreeBleed-ResistantFade-ResistantPhotographic Activity Test
Creative Memories Photo-Safe Paper
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The Technology CentreTesting is the only way to know for certain if a product is photo-safe and accurately labelled.Creative Memories spends nearly £500,000 per year testing products.No other company can make this claim.
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Image Permanence Institute
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PicFolio Album Testing
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Technology Centre Web Site
Technical information and tools necessary to support your business
http://www.creativememories.co.uk/technology.asp
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The Creative Memories Dictionary is available online
http://www.creativememories.co.uk/dictionary.asp
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Archival – An ambiguous term used to describe everything from backup copies of computer files to documents that will remain accessible for an indefinite time in the future; no longer used in International Standards for imaging materials or at Creative Memories.
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Acid-Free – Paper material with a pH of 7.0 to 9.5, when tested using cold extraction; adhesive material with a pH of 7.0 to 9.5 when tested using a surface probe.
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Photo-Safe - Material that complies with ISO 18902-2001 and will not accelerate the natural aging of photographs.
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Product Catalogue
Information on the Technology Centre is available in the product catalogue, Consultant Guide, and in Scraps.
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Consultant Guide
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Scraps
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It’s true…sometimes a month with our scientists can feel like a year
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Virtual Tour of the Technology Centre
http://www.virtually-anywhere.com/tours/creativememories/
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Preservation Calculator
Available March 9 on the UK web site
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A Consumer Guide to Traditional and Digital Print Stability
Available March 9 on the UK Web Site
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Quiz
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1. ISO Stands for Integrated Safety Objectives. T/F
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1. ISO Stands for Integrated Safety Objectives. T/F
False. ISO stands for the International Organization for Standardization. Because “International Organization for Standardization” would have different abbreviations in different languages, it was decided at the outset to use a word derived from the Greek isos, meaning “equal;” therefore, whatever the country, whatever the language, the short form of the organization’s name is always ISO.
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2. The government requires all scrapbook companies to follow ISO 18902 guidelines. T/F
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2. The government requires all scrapbook companies to follow ISO 18902 guidelines. T/F
False. Compliance with ISO 18902 is voluntary. The government does not verify compliance, and there is no scrapbook police
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3. ISO tests and endorses products for photo-safety. T/F
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3. ISO tests and endorses products for photo-safety. T/F
False. The ISO issues standards but does not verify compliance. Each company must conduct its own tests to ensure that its products comply with ISO 18902.
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4. All products that are acid-free, lignin-free, and buffered comply with ISO 18902. T/F
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4. All products that are acid-free, lignin-free, and buffered comply with ISO 18902. T/F
False. ISO 18902 includes many other requirements including bleed-resistance and passing the Photographic Activity Test.
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5. All companies use ISO 18902 to define acid-free, photo-safe, and archival. T/F
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5. All companies use ISO 18902 to define acid-free, photo-safe, and archival. T/F
False. Companies use and abuse these terms to promote their products. Creative Memories uses specific definitions that are consistent with ISO 18902.
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Memory ManagerMemory manager is Creative Memories’answer to organizing, categorizing and personalizing digital images for future generations.
This software is tailored to YOU, the album-maker
Organize, enhance, archive and print your digital images safely.
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Memory Manager
• Preserve• Journal• Print • Share
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Import Images
• Digital camera
• Scanner• CD• Home
Computer
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• Time Scale: View and track family history by day, month, year and decade on a continuous timeline.
• Print Track™: With one click you can view all the images that have not been printed.
• Tell the Story: Allows you to journal stories and permanently store them with their digital images.
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Memory Vault™Catalogues all your images, stories and sort boxes in one place. Makes it easy to back up your files or move them to a new location.
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EDIT your digital imagesBegin editing by using basic features. As you become more familiar with the software easily activate the advanced editing features to customize your image.
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SHARE your images
Connect with friends and family through memory sharing
Send e-mails, create slide shows and burn CDs and/or DVDs quickly and easily
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PRINT your imagesPrint photos through a photo finisher or print out photo packages to your home printer using the templates provided.
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Memory Manager ensures that ALL memory keepers have the opportunity to leave a legacy for future generations