the cornerstone of your digital marketing plan. marketing yesterday: expensive, marketing today:...
DESCRIPTION
Manage your online reputation. Brand your website consistent with all other digital and print materials for your company. Can you compete if you ignore social media? Can you remain relevant? Website Do's: Important stuff above the fold. Using Calls to Action, etc.TRANSCRIPT
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Nancy Leve www.VirtualFundamentals.com
March 5,2013
The CornerstoneThe CornerstoneOf Your Marketing Plan
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Changed everything
Information gathering/education,
communication, entertainment,
dating, travel planning, marketing,
shopping, banking, photo sharing,
invitations, globalization, political
revolutions
Virtual Fundamentals 2013
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Transparency Everyone has a say
People value reviews of friends Educated and informed consumer
Lack of privacy Cameras in every cell phone
Immediacy Hyperactive search
Cooperation vs competition
Virtual Fundamentals 2013
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Virtual Fundamentals 2013
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Virtual Fundamentals 2013
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Virtual Fundamentals 2013
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Google Driverless Car
Digital Wearable Accessories
Apple Watch
Google Glasses
Pollution Detection and Filter Mask
Virtual Fundamentals 2013
MARKETING MARKETING TOMORROWTOMORROW
More and More More and More DigitalizationDigitalization
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Virtual Fundamentals 2013
You have oneYou have one
Are you managing it ?Are you managing it ?
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Virtual Fundamentals 2013
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www.google.com/alerts Free monitoring of things said on
the internet Email notification of a mention on
the internet
Virtual Fundamentals 2013
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Virtual Fundamentals 2013
Authority: Known in Industry
Expertise: Specialty Niche
Relevance: Testimonials
Competence: Videos
CHOOSE ME
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Virtual Fundamentals 2013
Your WebsiteContentEmail
marketing
LinkedIn profile & groups
YouTube VideoFacebook Twitte
rGuest Blogs
Slide Share
Online press releases
G+
Del.icio.us PodcastsStumble Upon
Manta
Merchant Circle
Webinars
eBooks Reddit
Digg
Online directory listings
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EVERY PAGE: Branded Contact info Call to Action: Bold color to catch
attention More bullets than paragraphs Photos/diagrams Important information above the fold Use you instead of I/we Google Analytics on every page
Virtual Fundamentals 2013
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Virtual Fundamentals 2013
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Virtual Fundamentals 2013
Facebook Profile
Facebook Business Page
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Virtual Fundamentals 2013
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Virtual Fundamentals 2013
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Virtual Fundamentals 2013
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LinkedIn, Facebook, Google+
Lots of online directories: Yelp,
Merchant Circle, etc.
List on website
Virtual Fundamentals 2013
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Virtual Fundamentals 2013
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Virtual Fundamentals 2013
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QUESTIONS
Virtual Fundamentals 2013