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THE COOKING EXPERIENCE

Cooking Experiences are the bread and butter of your business. Why? Because seeing is

believing…and tasting is even better! By giving your hosts the opportunity to experience the

magic of Thermomix® in their own homes, you will engage all the senses, demonstrate the

functions that are of most interest to their lifestyles, and let them taste how delicious

cooking with Thermomix® can be.

And while the Cooking Experience will feel “fun” to our guests, you will know that it is the result

of many years of research, experience, and learning from countries across the world. In fact,

the structured Thermomix® Cooking Experience has been designed to take people through the

stages of the buying process:

… from arousing their interest

… to making them curious

… to giving them “WOW!” moments

… to creating a strong desire for ownership

Along the way it also has built in answers to many frequently asked questions and pre-empts

many common objections.

The Cooking Experience also allows you as a Thermomix® enthusiast to authentically share

with passion what you love about what you do, which starts to create an emotional

connection for your guests to the Thermomix®.

OBJECTIVES OF A COOKING EXPERIENCE

• To emphasize the emotional and functional benefits of the Thermomix®

• To encourage the exploration of the World of Thermomix® for each guest

• To customize the Thermomix® to each guest’s need, so they can test drive and discover if it is

the right product for them

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TOTAL TIME 90 minutes*

THE COOKING EXPERIENCE OUTLINE

1. Welcome 10 MINUTES Welcome and start building relationships

Listen and remember the guest preferences

2. Cooking Together 55 MINUTES

Showcase the world of Thermomix®

Create interest and curiosity

Connect with each guest to build profitable

relationships

3. Your Next Steps 10 MINUTES Book the next Cooking Experiences*

4. Your Next Steps 10 MINUTES Help guests to find the best way to Get Cooking with Thermomix®

5. Close 5 MINUTES

Thank Host

Collect Experience Cards & complete the online Host Form located on the Consultant Lounge

*TOTAL TIME may change according to the recipe selection and number of guests.

A GOOD START

A few TIPs to ensure that your Cooking Experience will be off to a great start:

Before going to the Cooking Experience:

• Bookmark the Cookidoo® “Cooking Experience” collection in your Cookidoo® account so

it is always available on your Thermomix® TM6™. Why? This allows you to demonstrate a

saved Collection and how to search for selected Cooking Experience recipes within

collections. Also ensures you have all Cooking Experience recipes on your TM6™ at all

times, even without an internet connection.

• Bookmark several other collections and individual recipes of your choosing. Why? This

ensures you have a robust set of collections and recipes to search in the event that you

are not able to connect to the host’s wifi.

• Create a Weekly Menu Plan and add the selected Dip/Salad recipe for today’s CE to today’s

menu in your weekly plan. Why? So that when making the Dip/Salad you can show

guests how to find a recipe in the Weekly Menu Plan.

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When going to the Cooking Experience:

1. Arrive 30 minutes early to prepare to welcome the guests with your host.

2. Check the Internet connection and set up the Thermomix® with all accessories.

3. Prepare all ingredients and kitchen tools needed for the Cooking Experience so that it will

flow in a natural and conversational way.

4. Prepare the Welcome Drink with the host and write the names of the guests on the

Experience Card.

5. Set the tone- ENTHUSIASM will be essential to engage guests.

HOW TO USE THE COOKING EXPERIENCE SCRIPT

The Cooking Experience Script is a valuable tool to help build your confidence and

enhance the success of your Cooking Experiences. It provides “sample” language to

demonstrate how you can approach each section of the Cooking Experience.

• This script is not intended to be “read” at a Cooking Experience or used word-

for-word.

• It is a detailed guide to help you understand how you can use information,

engagement opportunities, and questions to build a compelling and

customized Cooking Experience every time.

• We encourage you to read through this script while looking at the Tent Card,

so that you can better understand what to talk about and what questions to

ask at each point in the Cooking Experience.

• Feel free to practice it out loud, adding your own stories, ideas, and words

into each section.

In the end, you are the expert at every Cooking Experience, and finding your words

and your voice will make it authentic and most compelling to your hosts and their

guests. So have fun!

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1. WELCOME (target time 10 min)

Hi! I’m [your name]. It’s nice to meet you and I am so happy you’re

joining our Cooking Experience! Thank you [Host name] for hosting our

Cooking Experience today.

Let’s start with the [Drink name], that [Host name] made with the

Thermomix®.

[Host name], how easy was it to make the [Drink name]?

What do you think of it?

Today you will discover how Thermomix® can help you cook quick, easy, healthy meals for you and

your family, as well as how you can save and even supplement your family’s earnings with it. Because

seeing is believing, we are going to see the amazing features and functions of the Thermomix® TM6™

and get to taste some delicious recipes as well.

Let me start by sharing how I learned about Thermomix®… [Tell your

story; how you found out about Thermomix®, what it has done for you,

and why you became a Consultant]

For me, Thermomix® is the perfect kitchen tool for my family, and my

hope is that you will enjoy this Cooking Experience so much that you

will also want to share it with your family and friends.

Before we begin cooking, let’s take a moment to talk about you so

that I can learn more about what it is that you need in your kitchen.

[Hand out the Experience Cards. Guide the guests to fill in Section 1 as

you ask questions of each guest. Don’t rush through this, make it a

conversation.]

How many people do you regularly cook for?

How frequently do you cook?

What do you like most about cooking?

What do you dislike most about cooking?

Do you have any dietary requirements?

Be friendly and inviting. Begin building RELATIONSHIPS right from the start.

By telling YOUR story, you show your authentic passion for Thermomix® and how it has improved your life.

…My friend had one and when I saw what she cooked, I had to have it! I’ve used it every day since and was so excited by how it helped me save time in the kitchen that I had to share my experience with others…

… I love to cook but it was a big chore. Before Thermomix® I would spend hours in the kitchen and make a mess as well. But with Thermomix® it’s like I get to play! Sharing my passion about Thermomix® allows me to give more people the opportunity to improve their lives by cooking better food…

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Now, let’s look at the 4 different profiles on the right-hand side.

• If you love meals that are fast and easy you are a Fast

Foodie

• If you love “good-for-you” meals, you are a Healthy Nut

• If you love a good deal with a good meal, you are a Savvy

Shopper

• If you love being creative with your meals, you are a

Gourmet Guru

Rank the sentence in order of how they describe you from 1

(best) to 4 (least). Thank you!

I see that we have a (diverse) group of people here [list the

types, savvy shopper-gourmet guru-healthy nut-fast foodie], and

over the next hour and a half you will get to see how

Thermomix® can help you in the kitchen every day. Another

question before we get started - What is your favorite dish to

order at a restaurant?

2. COOKING TOGETHER (target time 55 min)

Today we made the [Drink name], which [Host name] chose for us.

What do you think about this drink?

Who in your family would love this?

What do you usually do if you want [drink name?]

Here is our Cooking Experience Menu, with some other fantastic

selections for you.

[List or show the Cooking Experience Menu Choice Card. Guests

complete Experience Card section 2, Drink recipe]

Which one would you like to try?

Now that we know more about each other, let’s cook together and see

how the Thermomix® can benefit you and your family.

With the press of a button [Press to power on] we get to the heart of Thermomix®.

This is the moment each guest begins to build their own Cooking Experience Menu!

The Experience Card is a guide to help your guests find out why Thermomix® is right for them.

Use what you learn about each guest to continue to bring it back to what is important to them. This will help you personalize the benefits of the Thermomix® for each guest.

Every question you ask and every answer you get will be “hooks” to draw in the guests and book your next Cooking Experience.

The Experience Card is also essential for collecting guest data to follow up after the Cooking Experience. Listen for cues that will fuel your follow up opportunities.

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If guests ask, the 20 functions are:

Mix, Boil, Steam, Blend, Weight, Stir, Heat, Grind, Whip, Whisk, Emulsify, Cook, Ferment, Knead, Chop, Sauté, Brown, Sous Vide, Caramelize, Slow- Cook

The Thermomix® will change the way you cook forever.

All the cooking is done in this durable stainless-steel bowl, with the state-of-the-art blade.

Add in a precision heating element and an embedded scale, and the

Thermomix® TM6™ can perform up to 20 different functions and

techniques in one, sleek countertop appliance.

This is the Thermomix® “homepage”. Just like your smartphone or

tablet, it has a digital touchscreen with intuitive icons. Simply by

tapping we can prepare whatever we choose with success

guaranteed!

You can use Thermomix® in Manual Mode and control time, temperature and speed. [Show how to

select time, temperature and speed]

The Manual Mode allows you to make all your family recipes with your Thermomix®.

Plus, you have over 40,000 Guided Cooking Recipes from our online recipe platform, Cookidoo®. With

Guided Cooking recipes, auto settings for timing, temperature and speed are pre-set by Thermomix®

allowing home cooks of all skill levels to execute recipes with ease, from the simple to the

extraordinary.

The Thermomix® TM6™costs CAD $2,099 and it comes with:

• All the parts and accessories I’ll show you today

• Unlimited access to Cookidoo® for 6 months

• Exclusive and personalized customer service, including free cooking classes

There are three ways to get it:

• Pay in full

• Buy it in installments

• Explore more and earn it (like I did!)

So now you know what it costs -- let’s see what it's worth!

Let’s discover how it can help you cook quick, easy, healthy meals, as well as how you can save money.

RECIPE 1: DESSERT

Life is short, so let’s have dessert first!

Our first recipe is [Dessert name].

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First, we need to find the recipe. Easy! Let’s go to Cookidoo® one of the biggest digital recipe libraries in

the world. We can access it right from the TM6™.

[Invite one guest to make the dessert. Help the guest to search for the recipe by Collection. (It is in the

Cooking Experience Collection.) Have the guest wash their hands or disinfect them with a gel sanitizer.]

Now we will simply follow the steps on the screen and cook like a chef! It’s really that simple.

[Make dessert. While the Thermomix® is working…]

Are you familiar with Vorwerk? With Thermomix®?

[Based on the answers and time to make the selected dessert, provide

some/all of the information below]

Vorwerk is the company behind the Thermomix®

• Vorwerk is a family owned company, 135 years old

• Has a presence in over 60 countries with over $4 billion in sales

• Vorwerk is the 5th largest direct selling company in the world

• The Thermomix® is made in Germany

Since its inception, Thermomix® has been revolutionizing kitchens across the world.

• With more than 10,000,000 Thermomix® sold worldwide, Thermomix® has been transforming the

way families cook since 1972 and continues to set the standard for smart kitchens globally

The same blade we are using to make this dessert will make delicious cocktails like margaritas or mojitos

in less than 2 minutes. It’s like having your own personal bartender!

What is your favorite cocktail?

Would you enjoy making [name cocktail] for your next dinner party? How about serving your own

signature cocktail?

[While guests are tasting the dessert…]

Congratulations [Host/guest name] on making such a delicious dessert!

What do you think of it?

If you made this for your family, what flavor would you make?

How much would you pay for a dessert like this if you bought it at the

supermarket?

Today we made [name of the dessert], which [Host name] chose for us.

We have other options for our Cooking Experiences desserts as well. [List & Show Cooking Experience

Menu Choice Card]

Take the bowl off the base and show the guests after each step how to make the most of the WOW moments built into each recipe!

ASK questions throughout the Cooking Experience and LISTEN. Engaging guests with questions makes the Cooking Experience all about THEM.

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Continue to build in stories to share real-life experiences and connect with the guests.

“My customer made this custard for a dinner party and…”

What is your favorite of these? [Guests complete Experience Card section 2, Dessert recipe]

[Share a short personal or customer story]

[TIP: If making custard, show the pre-clean here, instead of after the

main dish]

RECIPE 2- DOUGH

Have you ever made a dough from scratch?

Why/Why not?

What was the experience like?

With Thermomix®, cooking from scratch is made effortless!

[Invite one guest to make the Dough. Help the guest to search for the recipe by name. Have the guest

wash their hands or disinfect them with a gel sanitizer.]

[Make Dough. While the Thermomix® is working…]

We are using the Dough Mode: Thermomix® reproduces the kneading

technique used by bakers. The Dough Mode can be also selected

manually with a simple touch on the display.

Another Mode is the Fermentation Mode [show on TM6™] perfect for

proofing dough, making creamy yogurt, even kimchi. I’ll show you more of our modes as we go along.

And these modes are just the beginning. The Thermomix® TM6™ is truly smart at heart and will

continually evolve with new modes and features.

Who has special dietary needs in their family?

If there are allergies, food intolerances or just personal preferences, the Thermomix® is helpful for

anyone on a special diet. Gluten-free, dairy-free, vegetarian, vegan, low fat, keto… Thermomix® opens

new possibilities and puts you in control of what you eat.

[When the dough is finished...]

To remove the dough, turn the bowl upside down and turn the knob on the bottom. To remove any

leftover bits of dough from the blade, turn the Thermomix® back on for a few seconds at high speed.

This flings any remaining dough to the sides of the bowl for easy removal. (No waste!) [Show it]

[Ask the guest who made the dough recipe] How do your hands feel after all of that kneading?

Are you or the countertop covered in flour?

WOW Moment: Invite the guests to come and see the Dough mode – remove the Measuring Cup so they can look in the bowl.

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Continue sharing stories to personalize the experience.

“… My favorite is the focaccia. I love how versatile it is – I can top it with whatever I have in my refrigerator, and voila! Instant dinner, no rising needed…”

“…I make bread 2 or 3 times a week for my family. Each loaf costs me about $.50.”

How is this experience different from making dough by hand?

If you had a Thermomix® could you imagine yourself making homemade bread?

[TIP: If making Focaccia: Ask the Host to spread the dough on the pan while you, the Consultant, make the topping]

[Share a short story]

Just like our other Cooking Experience recipes, we have options for

our doughs as well. [List & Show the Cooking Experience Menu Choice

Card]

What is your favorite of these? [Let guests fill the Experience Card

section 2, Dough recipe.]

RECIPE 3- DIP-SALAD

[Invite one guest to make the Dip/Salad recipe. Help the guest to search the recipe in your Weekly Menu.

Have the guest wash their hands or disinfect them with a gel sanitizer.]

[Make Dip/Salad. While the Thermomix® is working…]

Speed is what controls how fast the blade moves – all the way from

gently stirring to powerful chopping and blending. The top speeds 7-

10 and Turbo are used to grind or mill sugar, wheat, coffee, or to puree

the smoothest soups and sauces. With a motor that turns the blade in

two directions – we can even reverse the blade to stir, mix, or blend foods without chopping.

[While the guests are tasting the recipe….]

This single blade can:

• Chop... Onions and vegetables in 2-10 seconds for instant salads and coleslaw.

o How do you feel about chopping onions?

o How would you feel if you never had to do that again?

• Mince... meat (cooked and raw), ginger, garlic, chilies, herbs etc.

• Grind... nuts and seeds to make your own nut butters, easily grind almonds in 5 seconds. Or

prepare spices, herbs and salt rubs to flavor your food.

• Purée... Chop, cook and purée soups, smoothies, sauces and baby food all in one bowl.

• Grate... Parmesan and other cheeses, you can save money by easily grating your favorite

cheese on your own.

Be sure to take the bowl off the base and show the guests after each step – make the most of the WOW moments built into each recipe and use all the senses!

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The blade never needs sharpening. It’s unique design when combined with the powerful motor,

enables us to chop everything from a single clove of garlic, to crushing up to 35 oz. of ice – that’s over

two pounds!

[Share a short story]

What could you use the powerful blade for in your home?

Can you think of any recipes you would make in the Thermomix®?

Today we made the [recipe name]. How do you like it?

Look at the Cooking Experience options for salads and dips. [List &

Show Cooking Experience Menu Choice Card]

What is your favorite of these? [Let the guests fill the Experience Card section 2, Salad/Dip recipe.]

RECIPE 4- MAIN DISH

Our next recipe is the [Main Dish name].

[Invite one guest to make the Main Dish. Help the guest to search for the recipe in Cookidoo®. Have the

guest wash their hands or disinfect them with a gel sanitizer.]

[Make Main Dish. While the Thermomix® is working…]

Now we have some time to chat while Thermomix® cooks for us.

Thermomix® has added new ways of cooking to traditional cooking. [Show modes on TM6™ screen]

• Slow Cooking, for succulent pulled pork

o Do you slow cook? What do you like about it? What kinds of slow cook recipes does

your family enjoy?

• Sous Vide, for perfectly tender vegetables, fishes, meats

o Have you heard of/tried sous vide?

• Kettle, for boiling water or making tea at the perfect temperature, you can even use it to warm

a baby bottle!

o Are you a tea drinker? [If yes] The kettle ensures a perfect cup of tea every time. Water

for white and green teas should be between 170-185°F. Oolong should be brewed

between 180 -190°F. And black and herbal teas between 208 -212°F.

• Automatic Blending, for delicious soups or smoothies

o Who in your family loves smoothies? How much do you pay for one at a coffee or

smoothie shop?

Continue sharing stories to personalize the experience.

“I usually grind rice to get flour to use to make my dough, as my mother used to do…”

“My kids love making smoothies when they come home from school!”

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The High Temperature mode is perfect for caramelizing sugar,

browning meats or caramelizing onions.

Many of these recipes use our accessories such as the Varoma and

Simmering Basket which allow the Thermomix® to have up to four

levels of cooking all at the same time. This is what makes it possible

to create complete home-cooked meals, ready in less than 45

minutes.

In fact, while the Thermomix® prepares this recipe for us, imagine how

simple it will be for you to prepare [Mention one of the guest’s “what is

your favorite restaurant dish”]. Let’s search for it on Cookidoo®.

[Search for Host and/or guest favorite recipes

What would you do with this extra time back in your day?

What about being inspired by other countries… [Show filter function

within search, and ability to find recipes from other countries]

Or just being inspired by what you have in your pantry or refrigerator... [Show how to filter by

ingredient]

Every day you can browse Cookidoo® to find inspiration for breakfast, lunch and dinner, plan the week's

menu, fine-tune the shopping list and much more. Wherever you are, you have recipes and features

directly on your computer, tablet or mobile phone.

[Based on the time available, below are suggestions for things you can show to WOW guests while also

answering their questions along the way.

• Add recipes to the Weekly Menu

• Create the Shopping List

• Use your phone to show the Cookidoo® app – pull up your own Weekly Menu and Shopping List

• “Who has a smart phone here?” Ask the host or guest to take out their phone and download the

Thermomix® App. Then set up their free 30-day account – you can even do the first week meal

plan with them]

Thermomix® helps us not only with recipe preparation but also in organizing everyday life.

With Thermomix® and Cookidoo® let your imagination guide your cooking and provide a daily dose of

inspiration made effortless!

Spend more time with your family and friends instead of in front of a stove!

[While guests are testing the main dish, introduce the Pre-Cleaning Mode and use it to clean the

Thermomix®.]

Today we made the [Main Dish recipe name]. How do you like it?

The Main course recipes cook in the TM6™ 20-40 mins.

Use what you have learned about the guests and the time you have available to customize this part of the CE. For example:

Show the Healthy Nut how to find healthy recipes or how to search for gluten free, dairy free, etc.

Show the Gourmet Guru how to search for exotic or international recipes

Show the Fast Foodie how to save time by making a weekly meal plan and shopping list

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Just like our other Cooking Experience recipes, we have options for our Main Dishes as well. [List &

Show the Cooking Experience Menu Choice Card]

What is your favorite of these? [Let the guest fill the Experience Card section 2, Main Dish recipe.]

YOUR NEXT STEPS: SHARE THE EXPERIENCE (target time 10 min)

What are your next steps in this journey?

The first may be wanting to try the recipes you listed as your favorites on the Experience Card!

What are your favorite Cooking Experience recipes?

The best way to try these recipes is to host a Cooking Experience at your home! I’d be happy to put

something on the calendar now or follow up and find a time that works for you. Let me know the most

convenient days and times by writing them on your Experience Card.

YOUR NEXT STEPS: GET COOKING (target time 10 min)

[Ask each guest] What impressed you most about the Thermomix®?

• With natural ingredients and homemade preparations,

without added preservatives, we can eat much healthier

(HEALTHY NUT)

• With Cookidoo® and Thermomix® you can prepare recipes

from around the world and bring to the table restaurant-

quality recipes every day (GOURMET GURU)

• These days, time is more precious than anything. While

Thermomix® prepares recipes for you, you can relax, read a

book, play with children. Let Thermomix® cook for you so you

can enjoy more time every day. (FAST FOODIE)

• More homemade products, less prepared food, more savings. (SAVVY SHOPPER)

Thermomix® is much more than a product. Thermomix® is a world of people and services ready to

assist you.

• I’ll support you right from the beginning with a customized Get Cooking Session, where I will

share more TIPs and techniques

• You’ll have access to Cooking Classes so that you can learn even more about how to use your

Thermomix®

TIP: Let the host/guests come up with the benefits. You can prompt them with questions by connecting each benefit to what you have learned about their needs.

“Mary, I know you are looking to spend less time in the kitchen, how could Thermomix® help you with this?”

… and then you can add in any key benefits they do not say.

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• Not to mention that Cookidoo® will be your personal inspiration, meal planning, and even

shopping list tool. It’s like having a personal assistant in your kitchen.

You can purchase your Thermomix® today, and be cooking within a week:

• Buy it in one payment; cooking at home just twice a week instead of eating out would recoup

your investment in less than 6 months

• Buy it in installments, you can even use your Thermomix® savings to pay for it

• Explore more and earn it: this is the best option for a wide variety of people, earn it back!

[Let the guest fill the Experience Card section 4.]

CLOSE (target time 5 min)

[If they haven’t yet, have the guests fill the Experience Card section 5].

Thank you [Host name] for organizing today’s Cooking Experience.

I’ll stay for a few minutes more so I can chat with each of you about your next steps. And I remember

that after I attended my first Cooking Experience, I had so many questions afterwards, so I promise to

be in touch within a few days and available to respond to any of your questions.

[Connect with each guest, starting with the most positive:

• Use the Cooking Experience favorite recipes to book your next Cooking Experiences

• Ask each guests their preferred way to Get Cooking

• If a sale is made, book the Get Cooking Session

• If someone ask about the business opportunity, complete the

Expression of Interest form

• If not done already, complete the Host Gift form on the

Consultant Lounge]

TIP: While connecting with each guest, use open ended questions and actively listen to understand their needs.

“So, What’s next for you?”