The Convergence ofSocial Media & Search

Presented by:Bill Hartzer

Overview• SEO and Social Media in 2013• Off Site Factors Still Key• Combine Social Media with SEO• Keys to Success Social Media• Social Validation is Key• Example of SEO and Social• Google Authorship and Author Rank• Search and Social in 2013

Bill Hartzer, Director of SEOTwitter: @standingdog and

@bhartzerFacebook:

Facebook.com/StandingDog

SEO and Social Media in 2013

• On-page optimization first– Perform an SEO Audit of your site

• Create quality content on your site (Google Panda)

Bill Hartzer, Director of SEOTwitter: @standingdog and

@bhartzerFacebook:

Facebook.com/StandingDog

SEO and Social Media in 2013

• Review Google’s List: 23 Questions to assess quality– http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-

high-quality.html• Would you trust the information presented in this article?• Is this article written by an expert or enthusiast who knows

the topic well, or is it more shallow in nature?• Would you be comfortable giving your credit card

information to this site?• Does the article provide original content or information,

original reporting, original research, or original analysis?• How much quality control is done on content?• Does the article describe both sides of a story?• Is the site a recognized authority on its topic?

Bill Hartzer, Director of SEOTwitter: @standingdog and

@bhartzerFacebook:

Facebook.com/StandingDog

SEO and Social Media in 2013

• Perform a Link Audit of your site• Majestic SEO, Open Site Explorer• Review Anchor Text, Types of Links

Bill Hartzer, Director of SEOTwitter: @standingdog and

@bhartzerFacebook:

Facebook.com/StandingDog

Combine Social Media with SEO

• Create content on site, promote on social sites• Twitter links, mentions of URL are seen as links.• Post on Google+, +1 the URL, add to Facebook page• Encourage social sharing of your site’s content

Bill Hartzer, Director of SEOTwitter: @standingdog and

@bhartzerFacebook:

Facebook.com/StandingDog

Keys to Successful Social Media

• Participate on regular basis• Vote, +1, Retweet and comment often• Add friends/followers, updates often• Put your site in your profile• Remember: Social media has niches

• Example: #SocialChat on Twitter, www.socialparler.com• Example: Google Authorship & Author Rank Community,

G+

Bill Hartzer, Director of SEOTwitter: @standingdog and

@bhartzerFacebook:

Facebook.com/StandingDog

Social Validation

• Google looks for new URLs they can trust• Google “trusts” new URLs if social shares (validation)• New content must be socialized within 2 hours• After 2 hours, new URLs are not “fresh”• Submit new URLs (blog posts, articles, even new

sites/domains• Share on Facebook Page, Google+, Twitter,

LinkedIn, other social sites

Bill Hartzer, Director of SEOTwitter: @standingdog and

@bhartzerFacebook:

Facebook.com/StandingDog

New URLs need Social Validation

Example: Upgrade Facebook Timeline

• Facebook rolled out Timeline to all• We posted instructions quickly• Optimized the blog post• Wrote other blog posts for links• Shared the post on social sites• Shared on Twitter, Facebook• Originally posted January 4, 2012• Still rank on 1st page for keywords• Post continues to drive traffic to site.

Bill Hartzer, Director of SEOTwitter: @standingdog and

@bhartzerFacebook:

Facebook.com/StandingDog

How we used SEO and social to our advantage

Google Authorship, Author Rank

• Google Authorship combines SEO and Social• Google Agent Rank patent, 2005• Authoritative “agent” content ranks higher than unsigned

content• How to Prepare for Author Rank http://bit.ly/1eIqrkc

Bill Hartzer, Director of SEOTwitter: @standingdog and

@bhartzerFacebook:

Facebook.com/StandingDog

Verify Google Authorship• Verify Google Authorship for all possible content.

https://plus.google.com/authorship

Bill Hartzer, Director of SEOTwitter: @standingdog and

@bhartzerFacebook:

Facebook.com/StandingDog

TIP: Gain Google+ Followers• Fast way to gain followers, network with topical followers.• Search for Circles on Google+, find shared circles.• Add hundreds of followers all at once (rather than clicking

one).

Bill Hartzer, Director of SEOTwitter: @standingdog and

@bhartzerFacebook:

Facebook.com/StandingDog

Example: Bing SERPS in Google SERPs

• As soon as I saw possible content, I blogged about it.• Immediately shared on G+, Twitter, LinkedIn• Notified industry news sites about issue, link to blog

post• 48 Hours later, Google “fixed issue”.

Bill Hartzer, Director of SEOTwitter: @standingdog and

@bhartzerFacebook:

Facebook.com/StandingDog

I discovered Bing results in Google on Saturday

Example: Bing SERPS in Google SERPs

• Search Engine Land picked up story, posted Tuesday 10/22/2013.

• Night of 10/22/2013, Microsoft Exec Tweets Link to Post.• One late Tweet, original blog post takes off.• Traffic to blog post, site continues.

Bill Hartzer, Director of SEOTwitter: @standingdog and

@bhartzerFacebook:

Facebook.com/StandingDog

Watch Analytics in Real Time• Google Analytics Real Time• Moz.com Open Site Explorer Just Discovered tool

Bill Hartzer, Director of SEOTwitter: @standingdog and

@bhartzerFacebook:

Facebook.com/StandingDog

Search and Social in 2013• Make sure on-site SEO is done• Create new (link bait) quality,

shareable, content on regular basis• Submit, share on social sites• Social Media: Participate!

- Daily Voting, Sharing, Commenting• Claim Google Authorship When Possible• Social Validation is Key – New URLs within 2 hours,

socialize• If/when you “get noticed”, you will be successful in

organic search, and keyword rankings will “stick”.

Bill Hartzer, Director of SEOTwitter: @standingdog and

@bhartzerFacebook:

Facebook.com/StandingDog

Thank YouBill Hartzer

Director of Search Engine OptimizationStanding Dog

www.StandingDog.comTwitter: @StandingDog

Facebook: Facebook.com/standingdog

Personal Blog: www.BillHartzer.comTwitter: @Bhartzer

Facebook: Facebook.com/bhartzer

Bill Hartzer, Director of SEOTwitter: @standingdog and

@bhartzerFacebook:

Facebook.com/StandingDog