the content conveyor belt
DESCRIPTION
The first step in establishing an inbound marketing strategy is to construct a content conveyor belt.TRANSCRIPT
Building a Content Conveyor Belt
You’ve got lots to say,but not enough listeners.
You must break through
the communication barrier
Pushing content is
hard work.
Maybe they can
come to us.
How can we?
Reuse the content we already have?
Get it indexed by Google?
Let people filter and opt in?
Distribute to multiple channels?
Measure it all?
Do it for virtually no cost?
Answer: Build a Content Conveyor Belt
Step 1:Get a motor
(blogs are a great motor)
(powered by LAMP web host)
Step 2:
Fire it up
load the conveyor with your content: press releases, news updates, product announcements, presentations, etc…
Step 3:Crank up your
search juice
most blog frameworks like WordPress have search engine optimization built-insearch engines love sites with lots of pages and fresh content
Step 4:
Slap labels (meta data)on your content
Category A
Category B
Tag 1
Tag 2
Tag 3
Tag 4
assigning categories and tags makes it easy to:• search• filter• syndicate
Step 5:
Let your audience pick and choose Mmm… I love
me some “Category B”
Step 6:Deliver to
multiple channels
most of this content distribution can be completely automated
Step 7:Measure
use analytics to measure:• most popular posts• comments• back links
So what’s it co$t?
Domain registration $10 - $20 per year
Web site hosting $8 per month
WordPress system FREE
SEO plugins FREE
Google analytics FREE
Social Networks FREE
So what’s your Internet strategy?
Pushing press releases, sending emails, paying for clicks, and buying ad space?
Publishing remarkable content and making it easy for people to share?
Follow Up
Twitter @JonDiPietro
Email [email protected]
Phone +1 (603) 606-5937
Skype JonDiPietro
Blog DomesticatingIT.com
Facebook Facebook.com/DomesticatingIT