The top content challenges faced by UK marketersand how these could be overcome

@jbh_marketing

jbh.co.uk

... and how to overcome it

Lack of time 67%

We’re all busy; it helps to have someone on the marketing team responsible for sourcing, curating and distributing content to a pre-set schedule and budget.

Producing engagingcontent

44% Quality is always better than quantity when it comes to content; take the time to find out what types of content are the most effective at engaging your target audiences.

Lack of content46% Marketers currently need to produce more content than ever before.

53% marketers use in-house created content, while 1% use out-sourced content and 46% use a combination of both.

Lack of budget38% It’s a myth that you NEED a budget just for content. Content is part of

the marketing plan and costs for producing content should be factored in to the overall marketing budget.

Producing a varietyof content

33% It’s another myth that you need a variety of content. Not all types of content will be relevant to your audiences, use what works and test other content types when you have the time and money.

Measuring contenteffectiveness

28% Measuring content effectiveness is a key trend in 2014. It needn’t be complicated as content effectiveness can now be measured in Google Analytics.

Lack of knowledgeand training

25% Visit the Content Marketing Association for free content marketing resources or check out the training courses provided by the Chartered Institute of Marketing.

Lack of integration across marketing

23% A content strategy will help you define how content fits into the overall strategy and helps create cohesion when distributing content between marketing functions and channels.

Lack of buy-in/vision

22% Ensure your company understands the value of content for customer engagement, acquisition and retention. Once they understand the financial benefits they should be more receptive.

Finding contentprofessionals

14% Attract the best talent by clearly demonstrating your commitment to content marketing – clearly define objectives, responsibilities and a budget for the role.

If you’re feeling challenged by any of the above, your companycould benefit from producing a content strategy. Content marketing is a battle of wits. Having a clear strategy helps underpin all of your activities, focusing on objectives, budget, resources and execution.

What must you have in order to come out ahead of 46% of companies engaging in content marketing?

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