the connected world the globes, tel aviv december 2010 blake chandlee, vp facebook the globes, tel...
TRANSCRIPT
The Connected World
The Globes, Tel Aviv
December 2010
Blake Chandlee, VP Facebook
The power to define and control communications is shifting to individuals and communities. Those who understand and leverage this
will have an enormous advantage
Evolution of discoveryHow consumers find information
UGC + Social ContextFacebook
Digital Directory
YahooeBay
Search
Search enginemarketing
UGC + Directory
Yelp
DirectoryPhonebooks,
local ads, newspapers
Global Users
10
500mWorldwide users
200mMobile users
We believe that todays world requires a different way of thinking
about “how” you build a global company
Facebook serves as a utility or platform for 3 distinct audiences…..a single global platform providing efficiency, effectiveness and scale
Users Developers Marketers
How we organize
Our Users
Connections
best friend
mum
colleaguefavorite band
tv show
tv show
brother
roommate
girlfriend
teammate
restaurantclothing designer
coffee shop
favorite cereal
celebritydad
SharingIdentity
Real people, real identitiesWho we are & what we do
Facebook ‘Home’ NewsfeedYour own Personal Newspaper
*Facebook in Hebrew
Engineered to IndividualsWith a single click you choose your language
……..Allowing people to connect
Friend connections: 69 Billion
Pages connections: 16 Billion
Groups connections : 7 Billion
Networks connections: 41 Million
Events connections : 148 Million
Total: 93 Billion Connections.
……and allowing people to share
Wall Posts
2B
Video Uploads
21M
Status updates
3BPhoto Uploads
Comments
14B
Messages
6B
5B
7 hr/mo
Source: Nielsen
Creating a new paradigm on the web
Facebook Developer Platform
A global developer community
USA Around the world
Advertisers Create & promote
Do you know what this is?
BRAND
A truly global 2 way marketing platform
InnovationsFacebook Pages
Facebook Ads
A platform designed to “Connect”
Designed to Engage and connect
Have an ongoing dialogue with brand embasadors
Enabling brands to innovate and create
Ads that Engage versus Broadcast
Fan Ad
Event Ad
Comment Ad
Gifting Ad
Polling Ad
14.4M
12.8M
10.3M
9.9M
6.2M
4.2M
Large scale communities
Organic distribution on a huge scale
Paid
Owned
Earned
The New Model
Facebook going forward
Social Everywhere – Facebook Connect
Game Consoles
Web Mobile
Desktop
IdentitySocial
Relevancy
Distribution
Facebook is exporting its technology across the web
Places
Social Plug-ins
Questions
CreditsRFID
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Leveraging New ProductsEnabling people to connect and share
To win in today’s world
requires
A different mindset
different approaches
different ways of
working