TheLaw FirmCONNECTED

CONNECTED

Marketing Plan

MarketingStrategy& Branding

Education

Advertising

WebsiteSocial Media

ContentReferral

Marketing

EducationalSupport

Multi-MediaDevelopment

Writing

(Corporate ID, Tagline,Collateral)

(Webinars, Seminars,Lecture Series)

(Online, Print, TV,Radio, Mobile)

(YouTube, Video Blogs,Digital Presentations)

(Rules, Policies & Proceduresof Law Firm Marketing)

(Blogs, PR, Collateral,Web, Presentations)

(Design, Development,Maintenance, SEO)

(Facebook, LinkedIn,Twitter, YouTube,

SM Classes)(Email Campaign, CRM,Database Management)

TheLaw Firm

Marketing PlanMarketing Strategy&

Branding

Education

Advertising

The connected firm optimizes a

multi-point strategy, which facilitates maximum brand awareness, a firm’s reputation,

and the highest level of client engagement.

Strong brands are easily

recognizable. They call to mind your

unique legal expertise and deliver your

message effortlessly. The strongest

brands own the greatest market share.

We help law firms increase client & peer referrals

through web distributed content and

face-to-face seminars.

Primetime, drive-time, online,

and traditional mediums provide

effective messaging

to showcase a firm’s capabilities and

expertise.

Contents Property ofhttp://www.floridabar.org

Website

DevelopmentMulti-Media

EducationalSupport Marketing

Referral

In the 21st century it’s all about

having a powerful and easy-to-navigate

electronic presence,which is SEO optimized.

Today’s competitive landscape requires a constant stream of

messaging and peer promotion to ensure the maximum number of referrals. The management of these

multiple and successive campaigns require a sophisticated

CRM management tool.

Video clips and video blogs are quickly

becoming the convergent technology

which the connected firm is embracing

to drive firm awareness,

client engagement, and peer referrals.

Attorney advertising filing requirements

How to file attorney advertisements

Examples of complying and noncomplying ads

Guidelines for Social Networking Sites

Guidelines for Video Sharing Sites

Rules Regulating The Florida Bar: Chapter 15.Review of Lawyer Advertisements and Solicitations

Ethics Opinions on Advertising and Solicitation

mCentrik is attuned and

constantly following the rules & regulations to advise

our clients of present and

ongoing changes to the Bar regulations.

SocialMedia Writing

Content

The emerging trend in business

development for a law firm is the

proper utilization and optimization of

social media to get maximum market penetration and

cross-functionality.

Never has the saying "the pen is mightier than the sword"

held more truth than it does today. The

written word which is globally searchable

has taken on a more significant importance

in shaping society than ever before.

Portfolio 954.414.4100www.theconnectedfirm.com