the concept of guerrilla marketing was invented as an unconventional system of promotions
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Guerrilla Marketing. The concept of guerrilla marketing was invented as an unconventional system of promotions . The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing . The term has since entered the popular vocabulary and marketing textbooks. - PowerPoint PPT PresentationTRANSCRIPT
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The concept of guerrilla marketing was invented as an unconventional system of promotions.
Guerrilla Marketing
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The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing. The term has since entered the popular vocabulary and marketing textbooks
![Page 3: The concept of guerrilla marketing was invented as an unconventional system of promotions](https://reader031.vdocuments.mx/reader031/viewer/2022020418/56815fcb550346895dcec37b/html5/thumbnails/3.jpg)
The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral.
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Typically, guerrilla marketing campaigns are unexpected and unconventional; potentially interactive and consumers are targeted in unexpected places
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Guerilla Marketing relies on time, energy and imagination rather than a big marketing budget
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Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts,
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Guerilla Marketing is unconventional marketing intended to get maximum results from minimal resources
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Guerrilla marketing now utilizes more innovative and cutting edge approaches such as mobile digital technologies.
This really engages the consumer
and creates a memorable
brand experience.