the concentrix branding guide 2020

WE ARECONCENTRIX.

ConcentrixBranding Guide2020

The

Manila, Philippines2020

Concentrix Workspace Design Services

0 Contents

1. Who We Are

2. Our Branding Philosophy

3. Branding Strategy

4. Concentrix Palette

5. Logos and Trademarks

6. Map: Global Locations

7. Vision Statement

8. Culture Statement

9. The 3Vs

10. Powerwords

1

3

5

7

9

14

16

18

28

33

11. Concentrix Vision, Culture and Operating Philosophy

12. Security Posters

Imagery 53Typography 54

Consolidated 19Individual 25

Colors 56Logos and Trademarks Placement 57Other Visual Arts 58

41

43

13.Other Branding Peripherals 46

Our Creative Expression 52

Contents

1WhoWe Are

Every day, from more than 40 countries and across 6 continents, our staff delivers next generation customer experience and helps companies better connect with their customers. We create better business outcomes and differentiate our clients through technology, design, data, process, and people.

Concentrix provides services to clients in ten industry verticals: automotive; banking and financial services; insurance; healthcare; technology; consumer electronics; media and communications; retail and e-commerce; travel and transportation; energy and public-sector.

We

areWho we are

Dif

fere

nt b

y D

esig

n.

2 Our BrandingPhilosophy

BOLDDISRUPTIVEFANATICALCONTRARIAN

Our Branding is a reflection of our culture and values, and epitomizes Concentrix’s character of being BOLD, DISRUPTIVE and essentially DIFFERENT BY DESIGN™.

This is reflected in the play of colors, the images and styling used; even the interior design and architecture of the Concentrix workspace. We think differently and push the boundaries of possible artistic expressions of the Concentrix culture.

Our Branding Philosophy

04The Concentrix Branding Guide |

3 BrandingStrategy

BrandingStrategy

· Logo

Main Lobby Wall(preferably facingthe main door)

Any of the following:· Culture Statements· 3Vs· Powerwords

Cafeteria andBreakout Spaces

· Culture Statements

Training Rooms

· Account Branding— Client BrandingGuidelines will befollowed

Production Areas

Any of the following:· Culture Statements· Powerwords

Any of the following:· Culture Statements· Powerwords

Other Hallwaysand Corridors

Any of the following:· ConsolidatedCulture Statements· Vision· Consolidated CNXBranding

ConferenceRooms

· Vision Statement· Map· 3Vs· Security Posters

Lobby Hallways

How We Brand the Concentrix WorkspaceBranding Strategy


4 ConcentrixPalette


SpecificationsConcentrix Palette

For more information on ruling and implementation, please file a ticket in Help Desk and contact [email protected]

R0 G51 B102C100 M82 Y0 K30PMS 2757

BLUER255 G204 B0C0 M18 Y100 K0PMS 116

GOLDR255 G102 B51C0 M80 Y100 K0PMS 179

ORANGER0 G153 B153C90 M0 Y28 K22PMS 7474

TEAL

R198 G217 B50C28 M0 Y100 K0PMS 382

GREENR138 G121 B103C0 M14 Y28 K60PMS Warm Gray 10

DARK GRAYR172 G160 B149C0 M8 Y14 K38PMS Warm Gray 7

LIGHT GRAY

R0 G0 B0C75 M68 Y67 K90PMS BLACK C

BLACK

R0 G153 B153C90 M0 Y28 K22N/A

WHITE


5 Logos andTrademarks

Clearance

The minimum clear space that must surround the top and bottom of the logo is equivalent to the height of N, while width of N for the sides. This guideline also goes with every other logo form we have (see Logo Form section).

Always ensure that the logo has ample space from other elements in your design.

The Structure

Swirl

Logotype

Trademark

Minimum Size

Logo should never appear small than 80 px (on-screen) or 28 mm (printed). This is to ensure the clarity of details and readability of the brand.

On-screen: 80 pxPrint: 28 mm

On-screen: 80 pxPrint: 28 mm

The LogoLogos and Trademarks


Vertical

Horizonal/Panoramic

Forms and Colorways


The LogoLogos and Trademarks

Material Chart

Interior Logo

Recommended Materials Recommended Sizing

Exterior Logo

· Stainless steel with backlight· Acrylic Build-up with Backlight· Acrylic Cut Out

· Acrylic with LED· Aluminum Siding

· Scale to available building signage space

Width: Min. 2000 mmHeight: Proportioned with widthThickness: Max. 75 mm



The SwirlLogos and Trademarks


minium clear space

min

ium

cle

ar s

pace

minium

clear space

minium clear space

Clearance

Always ensure that the logo has ample space from other elements in your design.

The minimum clear space that must surround the top and bottom of the swirl is a 2x2 grid based on a 9x5 grid (see figure above)

In some, cases the swirl can also be utilize in such a way it is only peeking from the artwork.

Do’s and Don’ts


Different By Design™Logos and Trademarks

Forms and Colorways


Vertical Horizontal

Vertical Horizontal

Design RulingDon’t strech, distort or transform it. Use approved colors (see Forms and Colorways above), and proportions only.


6 Map:Global Locations

SpecificationsMap: Global Locations

Map Implementation


Global Consistency, Local Intimacy

Acrylic cutout (World map)Sticker cutout (CNX regions)

Material Specifications

Design RulingDon’t strech, distort or transform it. Use approved colors, and proportions only. Should always be implemented as a set. Size can vary depending on the wall/column. Always ensure a 1-foot allowance (see red area below) between the tip of the map and the wall edge.

Global Consistency, Local Intimacy

Global Location MapVersion:Application:

2017Full Wall


7 VisionStatement

SpecificationsVision Statement

Horizontal

Recommended MaterialsStyling RecommendedSizing/Proportion

Square

Panoramic

· Sticker on sintra· Acrylic Build-up with Sticker Background· Acrylic/Sticker Cut Out



WxH Scaling Ratio: 4:3





8 CultureStatements

8.1 Consolidated CultureStatements

ConsolidatedCulture Statement


Design RulingDon’t strech, distort or transform it. Use approved colors, and proportions only.

Blue - People and StatementVersion:Application:Size:

Material:

OriginalPoster / Scaled to wall2 ft x 3 ft; or609.6 mm x 914.4 mmSticker on Sintra; orSticker on acrylic boards

Black - StatementVersion:Application:Size:

Material:

OriginalPoster / Scaled to wall4 ft x 5 ft; or1219.2 mm x 1524 mmSticker on Sintra; orSticker on acrylic boards



Full Wall

Sticker on sintraMaterial Specifications

Width: Max. 150% of original widthHeight: Full wall height

Dimension


Do’s and Don’ts

Colors

Color Overlayover Image

Blend: Multiply 100%


Statement & LifestyleVersion:Application:Size:

2017Full WallScaled to Wall



Colors

Design RulingThe backgrounds may be extended to a certain scale as long as it is still visually appealing and the space on both sides are not unappropriately proportioned with the culture typography. An exhibit of do’s and don’ts is provided (see below).

Full Wall

Poster

v For more information on ruling and implementation, please file a ticket in Help Desk and contact [email protected]

Statement & SymbolismVersion:Application:Size:


Colors

Statement & SymbolismVersion:Application:Size:

2017Poster2 ft x 3 ft; or609.6 mm x 914.4 mm




Deconstructed DebossedVersion:Application:Size:

2019Full WallScaled to Wall Width

Design RulingOnly scale by ratio proportion. Refrain from stretching, skewing and distorting. Major changes in proportion, size and execution shall be under approval of Global Real Estate Design before execution. Please file a ticket in Help Desk and contact [email protected].




Lighted Wood PlanksVersion:Application:Size:


Design RulingOnly scale by ratio proportion. Refrain from stretching, skewing and distorting. Major changes in proportion, size and execution shall be under approval of Global Real Estate Design before execution. Please file a ticket in Help Desk and contact [email protected].


8.2 Individual CultureStatements

IndividualCulture Statement

Colored (Set) Black (Set)


Design RulingDon’t strech, distort or transform it. Use approved colors, and proportions only. Artworks should never be used as a full wall graphic.

Poster

Bolt Hole

80 m

m

50 mm

50 m

m

80 mm

Powerwords & StatementVersion:Application:Size:



IndividualCulture Statement

Poster 2x3ft



Poster

Bolt Hole

80 m

m

50 mm

50 m

m

80 mm

Blue - Statement onlyVersion:Application:Size:

OriginalPoster2 ft x 3 ft; or609.6 mm x 914.4 mm


9 The 3Vs

OriginalThe 3Vs

The 3Vs



to our staff, customers and shareholders is considered and upheld in all we do.

lets us quickly react and adapt to change, identify and eliminate problems and take advantage of new opportunities.

throughout the organization allows us to see and address problems and opportunities.

VelocityVisibility3Vs

Value

Global StandardVersion:Application:Size:

OriginalFull WallScale to wall


Dynamic 3VsThe 3Vs

Consolidated 3Vs


Individual 3Vs


Poster

Bolt Hole

80 m

m

50 mm

50 m

m

80 mm

Powerwords & LifestyleVersion:Application:Size:



Dynamic 3VsThe 3Vs


Basketball PowerwordsVersion:Application:Size:


Volleyball PowerwordsVersion:Application:Size:



MinimalistThe 3Vs


Individual Consolidated

Minimalist Icon + StatementVersion:Application:Size:

2017Poster / Full WallScaled to Wall




10 Powerwords

StandardPowerwords


Design RulingDon’t strech, distort or transform. Use approved proportions only. Can be cropped based on preferred dimension but make sure the subject is still emphasized.




StandardPowerwords

Bold

BoldWe are bold in our decisions

Disruptive

DisruptiveWe are disruptivein the marketplace

Tenacious

TenaciousWe are tenacious in ourpursuit of excellence

Openness

OpennessWe value knowledge, openness,

and transparency

Contrarian

ContrarianWe have contrarian views onhow to run a business

One Team

One TeamWe all contribute andare one Concentrix



Poster

Bolt Hole

80 m

m

50 mm

50 m

m

80 mm




BoldWe are bold inour decisions

FanaticalWe are fanatical about

our clients and sta�

IntegrityWe have high integrity

with exemplary character

ContrarianWe have contrarian viewson how to run a business

OpennessWe value knowledge, openness

and transparency

DisruptiveWe are disruptive in

the marketplace

TenaciousWe are tenacious in our

pursuit of excellence

InvestWe invest inthe future

OneWe all contribute andare one Concentrix

MinimalistPowerwords


Design RulingChanges in proportion, size and execution can be modified, provided it is approved by the Global Real Estate Design. Please file a ticket in Help Desk and contact [email protected].




Cartoon CalloutsPowerwords


ABOUT OURCLIENTS AND STAFF

WE ARE FANATICAL

WE HAVE HIGH INTEGRITY WITHEXEMPLARYCHARACTER

contribute

WE HAVE contrarian

views on howto run a

business

tenaciouswe are

in ourpursuit ofexcellence

KNOWLEDGE, opennessand transparency

we value

we are

bold inour decisions

we aredisruptivein the marketplace

investin the future

we

we

all

visibility

velocityvalue

Design RulingCan either be indidually installed per culture/value or be in one branding altogether as a wall mural. Characters are interchangeable as per client. Additional/localized characters are subject for approval from Global Real Estate Design.

Cartoon CalloutsVersion:Application:Size:




Symbolism TypographyPowerwords


SymbolismVersion:Application:Size:




Deconstructed TypographyPowerwords


DeconstructedVersion:Application:Size:



Powerwords Palette TypographyPowerwords



Palette + PowerwordsVersion:Application:Size:



11ConcentrixVision, Culture and Operating Philosophy

CNX ConsolidatedConcentrix Vision, Culture and Operating Philosophy

Consolidated Branding



Black - StatementVersion:Application:Size:

2019Poster / Scaled to wall4 ft x 5 ft; or1219.2 mm x 1524 mm


12 SecurityPosters

2020 VersionSecurity Poster


CREATING A SECUREWORK ENVIRONMENT

For more information, please contact [email protected] case of emergency, call +91-124-4717444 / +91-124-4359813

SECURITYIS EVERYONE’SRESPONSIBILITY

Declare your authorized mobile phone, pen or paper to the SECURITY OFFICER for verification.

PROHIBITED ITEMS INSIDE PRODUCTION AREAS:

ACCESS GUIDELINESFOR TURNSTILES

Allow incoming employee to enter first

Turnstiles allows only one-way movement

Do not carry unauthorized items into the production area

Tailgating is prohibited



Modern InfographicVersion:Application:Size (Poster):

Size (Banner):

2020Poster / Banner2 ft x 3 ft; or609.6 mm x 914.4 mm3 ft x 5 ft; or914.4 mm x 1524 mm


SECURINGBUSINESSENVIRONMENT


Always wear & display your Concentrix ID Badge.

Do not tailgate. Badge in at all access readers.

Do not carry restricted/prohibited items into the production area.

Unauthorized photography within premises is not allowed.

Ensure you fill in correct details.

Ensure you are escorted by your host employee, while on Concentrix premises.

Please return your visitor badge before leaving Concentrix premises.

EMPLOYEES

All bags/personal items are liable to be searched by Security. If asked please cooperate with Security.

Always secure your personal belongings/ Concentrix assets.

In case of any Security related concerns, please contact nearest Security Control Room.

EVERYONE

VISITORS

LOCKERSECURITYGUIDELINES


THINGS TO REMEMBER:

0101

Always ensure your locker is closed & locked properly. Use good quality locks.

Keep your mobile phones on silent/switch-off mode. Ringing of mobiles attracts attention/causes disturbance to others.

Don’t share your keys & lock security codes with anyone.

If you notice that your padlock is becoming loose/defective, replace them immediately.

In case you lose/forget your keys, contact facility team for help, do not damage the lockers.

Locker rooms are under CCTV Surveillance. However, it is our own responsibility to secure our lockers & personal belongings kept inside.

Do not keep valuables and much cash in your lockers.

2020 VersionSecurity Poster



Modern InfographicVersion:Application:Size (Poster):

Size (Banner):

2020Poster / Banner2 ft x 3 ft; or609.6 mm x 914.4 mm3 ft x 5 ft; or914.4 mm x 1524 mm


13 OtherBrandingPeripherals

Candy StripOther Branding Peripherals

The Candy Strip

Sample UsageDescriptionThis can be used as add-on for existing layouts. This seamless graphic device can be repeated indefinitely.

Can be placed vertically and horizontally along a graphic (most commonly below it).



Door SignOther Branding Peripherals

Standard


DescriptionConsidered a global standard. Editable file can be downloaded through the CNX Branding Library.

Width: 355.6 mm (14 in)Height: 152.4 mm (6 in)

Dimension


OriginalMounted sign14 in x 6 in; or355.6 mm x 152.4 mm


Door SignOther Branding Peripherals


DescriptionDoor sign in contemporary 3D deconstructed form consisting of the base layer (gradiented) ,front layer (black) and the label (cutout letters).

A customized door label first utilized in some of the model sites in the Philippines.

Deconstructed

DeconstructedVersion:Application:

2019Mounted sign


Restroom Signage

GENDER SENSITIVE

Small SignagesOther Branding Peripherals


Facility and Safety Signs


OriginalMounted sign9 in x 9 in


OriginalMounted sign6 in x 14 in



ID Badge FrameOther Branding Peripherals

Layout Actual ImageDesign RulingFor modification in size, proportion and other inquiries regarding this artwork. Please file a ticket in Help Desk and contact [email protected].


Concentrix branding will continue to evolve in terms of design and styling and new creative modes of expression may be adapted, depending on the overall design of the facility.

These designs may be used as long as the content and narrative are unchanged and the styling aligns with the Concentrix branding philosophy.

OurCreativeExpression


ImageryAllowed

Not allowed

Cliche images Staged images with unnatural light Images without context

Cluttered and busy images Sensual/meme material images Cheesy and obviously-edited images

Use images that are relevant to the content of the branding

Use photos that depict actual movement or scenarios instead of staged or fake

Use images that tells a story

The use of vector images for CNX culture statements should be limited and if ever used, the styling should reflect the content of the branding


TypographyUse the allowed Concentrix typefaces for all branding content

Helvetica Neue LT Std is used mainly for headline texts (especially Bold Condensed) and other copies that require emphasis.

Montserrat is a new typeface that has been around since 2018. Standardized as a substitute to the previous typeface Helvetica for a fresh newer minimalist look.

Helvetica Neue LT Std Condensed

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890Helvetica Neue LT Std Ultra Light CondensedHelvetica Neue LT Std Thin CondensedHelvetica Neue LT Std Light CondensedHelvetica Neue LT Std Regular Condensed

Helvetica Neue LT Std Medium CondensedHelvetica Neue LT Std Bold Condensed Helvetica Neue LT Std Heavy CondensedHelvetica Neue LT Std Black Condensed

Montserrat

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890Montserrat ThinMontserrat Ultra LightMontserrat Extra LightMontserrat LightMontserrat Regular

Montserrat MediumMontserrat SemiBoldMontserrat BoldMontserrat ExtraBoldMontserrat Black


TypographyRoboto is an alternative typeface, basically used in sub-headlines, bodies of paragraphs, bulleted items.

Roboto

abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890Roboto ThinRoboto LightRoboto RegularRoboto Medium

Roboto MediumRoboto BoldRoboto Black


ColorsBackground and/or predominant colors of images should reflect Concentrix colors (refer to pg.4)

Sample Artworks

WE AREONE

#OneTeam#OneConcentrix


Logo andTrademarks Placement

Different by Design™Company Logo

#ONETEAM#ONECONCENTRIX

WE ARE ONE


Other Visual ArtsOther Visual art forms may be used depending on the interior design plan of a workspace facility. This is allowed as long as the Concentrix branding content will not be changed and Imagery guidelines will be followed.


the concentrix branding guide 2020

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