The ultimate resource for OE telematics in China...

As the Chinese car industry grows, vehicle manufactures are beginning to appreciate the value of introducing telematics services to meet growing customer expectations for a connected in-car experience. For the first time, SBD has created an interactive, technical guide that focuses on which telematics services are offered in the Chinese market, how they are implemented, what the end user experience is and how the pricing structure varies.

This unique format allows users to switch rapidly between top-level market overviews and detailed architecture diagrams of specific services by simply clicking on the relevant hyperlinks.

For additional information please email jappleby@sbd.co.uk or telephone Juanita on +44 (0) 1908 305101 and she will be happy to deal with your enquiry.

The complete guide to The complete guide to telematics in Chinatelematics in China

SBD Telematics and ITS researchSBD Telematics and ITS research

The key features of SBD’s 116 page guide to telematics services include:

All available and planned services by vehicle manufacturer in China

Clear explanations and definitions of telematics services

Overview of system architectures including supplier value chain, user interface and simplified electrical schematics

Summary of business model and pricing

Communication and infrastructure flow diagrams for each manufacturer’s services

All the information you need in one place...

After many years of slow growth within the telematics industry, vehicle manufacturers are beginning to accelerate the launch of new services in order to meet consumer expectations for a connected in-car experience. In China, over 60 services are now offered by six brands and a further six manufacturers plan to launch their own offerings.

One of the main challenges for vehicle manufacturers is that there are still very few similarities in how all of these services are implemented. They use different suppliers, service providers and service architectures. Even services that may appear simple to the end-user often have a complex and extensive service value chain running in the background.

Without a comprehensive and easy-to-use benchmark of these different approaches, key stakeholders within the telematics industry will be unable to learn many of the key lessons and consequently face higher risks when deciding their own strategic direction. SBD’s interactive guide overcomes this challenge by providing a comprehensive analysis of how vehicle manufacturers have implemented their services. This guide ensures that users will never have to look elsewhere for the facts and details relating to OE telematics services in China.

SBD’s Complete Guide to Telematics in China has an intuitive user interface which allows a considerable amount of market and technical information to be included within a single document, whilst ensuring that the data is still easy to access, search and extract.

The unique format allows users to rapidly switch between top-level market overviews and the detailed structure of individual services by simply clicking on the relevant manufacturer name or the specific service of interest.

The look and feel of the document, and the level of information presented, is illustrated in the following figures.

12 BRANDS Audi BMW Chang’an Automotive Ford Geely

GM Hawtai Hyundai Nissan Roewe

Shanghai GM Toyota/Lexus

25 SERVICES eCall / bCall SVT Remote control Remote monitoring Eco-drive

Remote diagnostics Insurance services EV services Weather

Fleet management Off-board navi Traffic reports Car park spaces POI search

Send-to-car Concierge News services In-car email Internet access App Store

SBD Tel: +44 (0)1908 305101 E-mail: postbox@sbd.co.uk www.sbd.co.uk

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50 system and service providers TCU suppliers Telematics service providers Mobile network operators Phone module suppliers Call centre operators

System architecture diagrams Typical component locations HMI screenshots Overview of HMI flow Communication method TCU architecture

CAN/MOST links Redundancy features, including back-up battery, antenna and speaker

Pricing plans & business models Initial cost Initial free period Ongoing subscription cost Pay-per-use cost Differences in price plans

Emerging Services Service name, descriptions and summary of the planned launch timing

Service infrastructure diagrams Voice and data flows for each service Service triggers Servers and databases Links with 3rd parties (e.g. PSAPs & content providers) Split between in-house solutions and out-sourcing

The SBD Mission... … to provide our customers with the knowledge, insight and understanding they need to develop class leading Telematics and Vehicle Security products and improved Cost Of Ownership performance

About the report author...

Related Reports Complete guide to telematics services in Europe and the USA This over 270 page report in an interactive, presentation format. This allows a considerable amount of market and technical information to be found in one source. This unique format includes all available services by vehicle manufacturer including definitions of services, overview of system architectures and interfaces, summary of business models and communication infrastructures. Reference SBD/TEL/2900 Smartphones, apps and the response of OEMs in China The threats and opportunities posed by smartphones are a hot topic for the automotive and navigation industries globally. The recent dramatic growth in application stores from smartphone vendors, OS software companies, network operators and third parties has led to a new “app‟ industry emerging. With China as the world’s largest market for both mobile phones and new cars, it’s no wonder that vehicle manufacturers active in this market need to develop strategies in response to this trend. In this report, SBD provides market and strategy-focussed analysis of the app store market in China and its impact on both domestic and foreign vehicle manufacturers’ telematics services. Reference SBD/TEL/2860 China survey of consumer attitudes towards phone and in-car apps The smartphone market is growing rapidly in China, and there is a great level of interest within the automotive industry to understand whether this will translate into a similar growth in demand for in-car apps-based infotainment. The opportunities for selling new features and improving the overall user experience and the threat posed by aftermarket navigation suppliers are leading vehicle manufacturers to strongly consider app-based infotainment solutions in China. However, before the automotive industry moves forward in this direction, it is vital to understand the consumer attitudes in China. With this in mind, SBD has conducted an end-user survey to analyse and help vehicle manufacturers understand how smartphone owners are using apps and what their level of interest is for using those apps in the car. Reference SBD/TEL/3020

For a quotation or further information please contact Juanita Appleby on:

Email: jappleby@sbd.co.uk

Phone: +44 (0)1908 305 101

Fax: +44 (0)1908 305 106

Pricing:

Report Electronic pdf copy

2870 - The complete guide to telematics in China £1600/ €2000/ $3200

Adam O'Shaughnessy– ITS and Telematics Analyst

Adam O’Shaughnessy joined SBD as an ITS Analyst and supports telematics market research and consultancy projects. Recent studies have included telematics system architectures, market trends, growth forecasts and telematics benchmarking in Europe. Adam has also supported projects on telematics in Asia, navigation HMI benchmarking and he is a member of the Institute of Mechanical Engineers.