© 2008 Eyeblaster. All rights reserved

EYEBLASTERThe Complete adserving

solution

© 2008 Eyeblaster. All rights reserved

Content

• Background• Range• Campaign Delivery• Creative Technology• Reporting & Campaign Management• Summary

© 2008 Eyeblaster. All rights reserved

Background

• Established in 1999• Leader in Rich Media Solutions• Evolution• Investment in R&D• Global Presence...

© 2008 Eyeblaster. All rights reserved

Global Coverage

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Campaign Delivery

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Eyeblaster Ad Campaign Manager

Multi-functional, cross-channel campaign delivery platform

Rich Media

Video

Search

EmergingChannels

ChannelConnect

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Service & SupportDedicated Account Team

Duncan Burgess (Sales)

Account Manager

Account Executive

Creative Support

2nd TierDeal with major technical problems; account team thus free to manage your day to day issues

Publisher SupportPublisher liaison based in UK; manage and resolve any publisher discrepancy issues, campaign setup issues,

tagging problems etc – ukpublishersupport@eyeblaster.com

Global HandoverEyeblaster offices in other time zones can help when the UK office is closed. Israel office open Sundays

© 2008 Eyeblaster. All rights reserved

Creative Technology

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Eyeblaster Video Studio

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Video SpecialistsMost Advanced Video On The Market

■ Max file size up to 10MB

■ True HD option – h.264 encoding allows superior video quality in Flash 9

■ Manually optimisation

■ Full screen

■ Extended duration

■ Browser & Bandwidth detection – Optimum quality display

The Proof...

■ Exclusive 2 year global partnership with 20th C Fox

■ Clients include Paramount, Universal Pictures, Warner Brothers, BBC etc

■ Exclusive video formats...

© 2008 Eyeblaster. All rights reserved

New High-Impact Video Format (exclusive)

MSN Video Skin – Eyeblaster Exclusive

MSN UK Homepage Now Available

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Nike Football

Eyeblaster Confidential

Grab / Share Widget Ads – New

Viral Spread And User Interaction MetricsIncluded In Campaign Reporting

Hadouken!

© 2008 Eyeblaster. All rights reserved

Widget AdsRich media ads served as part of a campaign Widget posted from the ads to any social network

Analytics combine distribution and rich media measurements from the display and the widget

© 2008 Eyeblaster. All rights reserved

Rich Media SolutionsSuccessful creative, enabled by Eyeblaster

Dynamic Ads (XML)

• Data Capture Gaming

• In-Banner Conversion

• Behavioural Re-Targeting

• Microsite Content

• Dynamic Ads (XML)

© 2008 Eyeblaster. All rights reserved

Data Capture Gaming

• Value

• Added brand dimension

• Viral element

• Extended engagement

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Login MPU

Homepage

Synchronised Messenger

35,000 emails captured in one single day!!

10% of users played the game

60% played more than once

© 2008 Eyeblaster. All rights reserved

In-Banner

Conversion

• Delivery of microsite

content

• Optional functionality

• Dynamic messaging/pricing

• Time limit applied

• Full confirmation data

capture facility

© 2008 Eyeblaster. All rights reserved

Behavioural Re-Targeting

• Optional functionality

• Trialogue

• Empowering the user

• Incorporates video

footage

• Synchronisation - visual

impact

© 2008 Eyeblaster. All rights reserved

Microsite Content

• Invites user to engage with multiple content

• Purpose shot video

• Targeted humour deepens brand experience

© 2008 Eyeblaster. All rights reserved

Dynamic Ads (XML)

• Website functionality

• Non detrimental to user journey

• Extended functionality allows huge back end content

• Flexibility

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Intro message

Between level pre-roll

In-Game Advertising

In game reminder

Branded playing space

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New introductions...

• Live news feeds

• Dynamic competition

entry

• Reverse IP detection

• Customisable markers

• Full Google Map’s

technology

© 2008 Eyeblaster. All rights reserved

Creative Library

HTTP://CREATIVEZONE.EYEBLASTER.COM

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Reporting & Analytics

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Reports

Plug-in for Excel

Eyeblaster Analytics

Campaign Monitor

© 2008 Eyeblaster. All rights reserved

Eyeblaster Reports

■ Seventeen different reports available as standard

■ Enables deeper, clearer analysis

■ Available reports include: Delivery Performance by frequency Unique user metrics Engagement Video performance Conversions

New features July 2008:■ Dwell Time metric – the only metric applicable across all formats or comparable to

offline metrics■ PowerPoint reports – graphs and tables show you exactly what the data means to

you and the client ■ Industry benchmarks embedded for comparison■ Graphs in Excel for performance at-a-glance

© 2008 Eyeblaster. All rights reserved

Campaign Monitor

■ Live overview of campaign status■ Less time spent chasing for

information

■ Features: Auto-refresh every 15 min Setup status Delivery status Performance status Status deterioration alerts

New features July 2008:■ Manipulate fields to only monitor relevant info■ Manipulate variables so reporting is set to your personal settings■ Export to excel – show publishers what you need doing

Customisable campaign management time-saver

© 2008 Eyeblaster. All rights reserved

Excel Reporting Plug-InCustom reports created & updated within Excel

© 2008 Eyeblaster. All rights reserved

Single click to PowerPoint campaign summary.

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Channel Connect 4 Search

© 2008 Eyeblaster. All rights reserved

Channel Connect for Search (planned Q3)

• Gives agencies flexibility to choose different SEM solutions• Empower agencies to start making use of in-house solutions like Decide DNA• Enable ‘path to conversion’ analysis by channel

Analytics and optimization solution for agencies running display (on ACM) and

search (on any SEM tool)

Channel Connect for Search

© 2008 Eyeblaster. All rights reserved

Channel Connect: SearchDe-duped data using any search provider

A unique analytics and optimization solution, delivering de-duped data without having to use a single provider for both search and display…

One report across both search and display Contribution rate shows cross channel impact Includes ALL publishers in the user path, not just the last

© 2008 Eyeblaster. All rights reserved

Benefits...• Clear view of path to conversion

• Establish impact of one channel against another

• Planning tool

• Calculation of contribution (ROI)

• Single universal tracking tag

• Flexibility on custom reporting

© 2008 Eyeblaster. All rights reserved

Implementation Easy set-up process – a 2 step wizard!

© 2008 Eyeblaster. All rights reserved

Data Services - Campaign Analysis

© 2008 Eyeblaster. All rights reserved

Summary

© 2008 Eyeblaster. All rights reserved

Key Points : Eyeblaster 2008

• 50%< UK Rich Media market share

• ONLY company with full IAB accreditation

• Over 50% of Eyeblaster ads run video. HD offers unmatched quality vs. Flash.

• Exclusive creative formats

• Advanced reporting | real time campaign monitor | Excel Plug-in

• Unrivaled SUPPORT

• Pricing negotiable. Rates fully inclusive.

© 2008 Eyeblaster. All rights reserved

Thank You!