the competence project
DESCRIPTION
Project leader: Nico Drok , Hogeschool Windesheim , Zwolle, The Netherlands Research by Carmen Koch & Vinzenz Wyss , Zurich University of Applied Sciences, Winterthur. The Competence Project. European Higher Education Area. Keywords : - PowerPoint PPT PresentationTRANSCRIPT
The Competence Project
Project leader: Nico Drok, Hogeschool Windesheim, Zwolle, The Netherlands
Research by Carmen Koch & Vinzenz Wyss, Zurich University of Applied Sciences,
Winterthur
Skopje June 28th 2011 Competences EJTA 2
European Higher Education Area
Keywords:
Quality: European quality assurance and accreditation
Mobility:Mutual recognition of courses and diplomas
3 major steps:
1. Transparent and comparable degrees (Bama)2. A European Credit transfer system (ECts)
3. Tuning of competences and qualifications
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The TARTU - Declaration
10 competences
A competence represents
a combination of knowledge, understanding, skills and professional attitude,
that is needed to accomplish an important professional task.
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10 competences, focused on important professional tasks
1. Reflect on the societal role of and developments within journalism2. Find relevant issues and angles, given the public and production aims
of a certain medium or different media3. Organise and plan journalistic work4. Gather information swiftly, using customary newsgathering techniques
and methods of research5. Select the essential information 6. Structure information in a journalistic manner 7. Present information in appropriate language and an effective
journalistic form 8. Evaluate and account for journalistic work9. Cooperate in a team or an editorial setting10. Work in a professional organisation or as a freelancer
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Each of these 10 competence contains a combination of 5 qualifications, so:
50 qualificationsA qualification defines what a learner is expected to know or be able to demonstrate after completion of learning (= ‘learning outcome’).
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Competence Research Project
Main goal:
Assess the future (5-10 years) weight of the 50 different qualifications
Three phases:I. 2008/2009 – EJTA-members (mainly heads of schools)II. 2009/2010 – Professionals from the fieldIII. 2010/2011 – Students & Teachers
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Results
EU Professionals (Z-standardized) :
Score = 50 : no change in relative importance< 50 : becomes relatively less important> 50 : becomes relatively more important
Total sum of changes = 0 (zero).
Skopje June 28th 2011 Competences EJTA 8
1. Reflect on the societal role of journalism
1.1 Have a commitment to society
1.2 Have insight in the influence of journalism in society
1.3 be able to develop a grounded view of journalism
1.4 understand the values that underlie professional choices
1.5 be able to reflect on a future career
30 35 40 45 50 55 60 65
48.1
42.4
46.5
46.3
29.7
Skopje June 28th 2011 Competences EJTA 9
2 Find relevant issues and angles, given the public and production aims
2.1 know current events
2.2 know the characteristics of different media
2.3 be able to determine the relevance of a subject for a specific audience
2.4 be able to stimulate debate
2.5 be able to discover newsworthy issues on the basis of in-depth research
35 40 45 50 55 60 65
60.0
43.6
57.6
47.2
56.3
Skopje June 28th 2011 Competences EJTA 10
3 Organise and plan journalistic work
3.1 be able to make a realistic work plan
3.2 be able to work under time pressure
3.3 be able to adjust to unforeseen situations
3.4 be able to organise contributions from the public
3.5 be able to work within budget limits
35 40 45 50 55 60 65
45.1
62.3
52.5
40.2
42.8
Skopje June 28th 2011 Competences EJTA 11
4. The competence to gather information swiftly
4.1 have a good general knowledge
4.2 have a more specialised knowledge in a field
4.3 be able to use all required sources effectively
4.4 have the ability to balance the stories
4.5 have the will to interact with the public
35 40 45 50 55 60 65
64.2
47.2
54.4
51.9
50.4
Skopje June 28th 2011 Competences EJTA 12
5. The competence to select the essential information
5.1 be able to distinguish between main & side issues
5.2 be able to select information on the basis of reliability
5.3 be able to interpret the selected information
5.4 be able to select information in accordance with the genre
5.5 be aware of the impact of your information on the public
35 40 45 50 55 60 65
60.9
64.2
60.3
42.8
55.8
Skopje June 28th 2011 Competences EJTA 13
6. The competence to structure information in a journalistic manner
6.1 be able to use different types of narrative structures
6.2 be able to fine-tune content & form
6.3 be able to structure in accordance with the genre
6.4 be able to structure on the basis of relevance
6.5 be able use new media structuring techniques
35 40 45 50 55 60 65
46.3
48.7
41.4
54.8
53.3
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7. The competence to present information
7.1 have an outstanding linguistic competence
7.2 present information in combinations of words, sounds & images
7.3 master the basics of layout
7.4 be able to work with technical infrastructure
7.5 be able to cooperate with technicians
35 40 45 50 55 60 65
49.5
49.6
34.9
50.4
41.0
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8. The competence to evaluate and account for journalistic work
8.1 have a clear idea of the required quality of journalistic products
8.2 be able to evaluate own work
8.3 be willing to take criticism
8.4 be able to take responsibility for the choices made during the process
8.5 be able to take responsibility for the product
35 40 45 50 55 60 65
52.0
47.4
59.4
56.6
58.1
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9. The competence to cooperate in a team or editorial setting
9.1 have good social skills
9.2 be reliable
9.3 show initiative
9.4 show insight in own strengths & weaknesses
9.5 show insight in relations within a team
35 40 45 50 55 60 65 70
52.2
70.7
63.9
49.9
51.1
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10. The competence to work in a professional media-organisation and as a freelancer
10.1 be able to present ideas convincingly
10.2 know the rights & obligations within an organisation
10.3 know the market conditions
10.4 be able to evaluate the editorial policy
10.5 know the practical aspects of being a freelancer
30 35 40 45 50 55 60 65
50.9
40.6
39.1
56.8
30.0
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Bottom 10
Rank Qualifications Qual.nr.
41 have insight in the influence of journalism in society 1.2
42 be able to structure in accordance with the genre 6.3
43 be able to cooperate with technicians 7.5
44 know the rights & obligations within an organisation 10.2
45 be able to organise contributions from the public 3.4
46 be able to evaluate the editorial policy 10.4
47 know the market conditions 10.3
48 master the basics of layout 7.3
49 know the practical aspects of being a freelancer 10.5
50 be able to reflect on a future career 1.5
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Top 10
Rank Qualifications Qual.nr.
1 be reliable 9.2
2 be able to select information on the basis of reliability 5.2
3 have a good general knowledge 4.1
4 show initiative 9.3
5 be able to work under time pressure 3.2
6 be able to distinguish between main & side issues 5.1
7 be able to interpret the selected information 5.3
8 know current events 2.1
9 be willing to take criticism 8.3
10 be able to take responsibility for the product 8.5
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First principles first!
Professional journalists in Europe stress :
1. Reliability2. General knowledge and analytical
skills3. Sense of urgency and relevance4. Accountability
“Back to basics”
21
Thank you
.
Skopje June 28th 2011 Competences EJTA
22
Trends in journalism (elements: the six P’s)
Skopje June 28th 2011 Competences EJTA
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Trend Description
I Public Participation Making use of user generated content or knowledge, whether or not through social media or internet communities.
II Process Transparancy Guaranteeing accountability and a trustworthy, open working method.
III Product Content
Navigation Offering a relevant and reliable content, whether or not through in-depth research, and putting it in a meaningful context.
IV Product Form
Storytelling Using narratives in an attractive and user-friendly way to weave together fragmented observations to construct meanings.
V Platform Crossmedia Dividing content over different media in the most effective way while stimulating interaction.
VI Profession Entrepreneurship Being focused on innovation of product, process and platform for the benefit of the public with regard of the economics of the profession.
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Public: Participation
1.2 Have insight in the influence of journalism in society
2.4 be able to stimulate debate
3.4 be able to organise contributions from the public
4.5 have the will to interact with the public
35 40 45 50 55 60 65
42.4
47.2
40.2
50.4
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Process: Transparency
5.5 be aware of the impact of your information on the public
8.3 be willing to take criticism
8.4 be able to take responsibility for the choices made during the process
9.2 be reliable
35 40 45 50 55 60 65 70
55.9
59.4
56.6
70.7
Skopje June 28th 2011 Competences EJTA 26
Product – content: Navigation
2.3 be able to determine the relevance of a subject for a specific audience
2.5 be able to discover newsworthy issues on the basis of in-depth research
5.2 be able to select information on the basis of reliability
5.3 be able to interpret the selected information
35 40 45 50 55 60 65
57.6
56.3
64.2
60.3
Skopje June 28th 2011 Competences EJTA 27
Product – form: Storytelling
4.4 have the ability to balance the stories
6.1 be able to use different types of narrative structures
6.2 be able to fine-tune content & form
7.1 have an outstanding linguistic competence
35 40 45 50 55 60 65
51.9
46.3
48.7
49.5
Skopje June 28th 2011 Competences EJTA 28
Platform: Crossmedia
2.2 know the characteristics of different media
6.5 be able use new media structuring techniques
7.2 present information in combinations of words, sounds & images
7.4 be able to work with technical infrastructure
35 40 45 50 55 60 65
43.6
53.3
49.6
50.4
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Profession: Entrepreneurship
3.3 be able to adjust to unforeseen situations
3.5 be able to work within budget limits
9.3 show initiative
10.3 know the market conditions
35 40 45 50 55 60 65
52.5
42.8
63.8
39.1
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Trend Support from EU professionals
Participation Public -Transparancy Proces +
Navigation Product - content +
Storytelling Product - form o
Crossmedia Platform o
Entrepreneurship Profession -
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Journalism (education):three dilemma’s
Which mission: Realism or idealism?Journalism as it has developed or as we would want it to be?
What expertise: Skill-based or academic reflection?Do journalism or research journalism?
Which focus: Current daily practice or innovation?Journalism as it is or as we expect it to be?
32
Thank you
.
Skopje June 28th 2011 Competences EJTA