-I I I= I I-m IIwu-wI PURDUE U N I V E R S I T Y

The Department of Communication and Creative Arts CALUMET

Volume 23 Communication ... It's Not Just la&. . . SPRINGISUMMER 2005

Advertising & Advertising Management Class Develop Strategies & Campaigns for PUC Graduate School

By Diana Hughes

In This Issue I

A Word from Dr. Kamalipour I

Fall 2004 Graduates I Alumni News Briefs

So What if You're Young?

PUC Alumnus Luke Weinman IV provides personal insight in

the Alumni Perspective

Faculty & Staff News

The 2005 spring semester is heading in a successful direction. Aside from student housing, the parking garage and other changes, another current project is to increase the number of students enrolled in Purdue University Calumet5 Graduate School.

According to Dr. Daniel Dunn, encouraging. She knows how to get Executive Dean, Graduate School, the the job done." ultimate objective is to double the The class is structured like a real amount of billable graduate school advertising agency and divided into credit hours by 2007. One way to achieve this goal is through the Spring 2005 COM 446 and MGMT 428, Fundamentals of Advertising and Advertising Management class proj- ects. Last semester, the class created a successful advertising campaign for the Charlotte R. Riley Child Center at Purdue Calumet. This year the focus is the Graduate School. Specifically, the course provides a basic under- standing of the process of advertising to customers. Dr. Hugh Daubek, asso- ciate professor of Marketing and Mary Beth O'Connor, associate pro- fessor of Communication co-teach the course. With Daubers superior mar- keting expertise and O'Connor's cre- ative and assertive edge, the students receive all sides of the advertising spectrum. A student in the course, sophomore Brian Lee, said "She's [Professor O'Connor] tough, but

- - .

three departments: Account Management, Media and Creative. Each department is comprised of a department head and employees. Among many of their duties, account management develops advertising strategies and campaigns directly with the client, Dr. Dunn. The media department decides where the adver- tisements are placed, plans advertising schedules and works with client budg- ets. The creative department executes the advertising strategy, puts advertis- ing plans to completion and organizes the actual creation of advertisements. Each department works cooperatively with one another to create the final presentation and formal report.

Students are required to treat the class like a real job. Absenteeism and tardiness is not tolerated. Team mem- bers can be "fired" from the group. Proper business attire is expected

Advertising Class continued on page 3

SpringiSummer 2005 vol. 23

Department Head Dr. Yahya Kamalipour

Managing 8 Publication Editor Heather M. Cook

Editorial Contributor Luke Weinman IV

Writers Diana Hughes Amy Pilarczyk

Catherine Shipman Peter Aranda

Production Coordinator Susan Van Til

The Communicator is published by the Department of Communication and Creative Arts at Purdue University Calumet. It is a semi-annual newsletter for alumni, students, and friends of the department. Its goal is to provide its readers with the latest news and events happening within the department. Any questions or correspondence from readers is always welcome and should be directed to:

Heather M. Cook Purdue University Calumet Departmew of Communication and Creative !%Is 2200 169th Sheet Hammond, IN 46323-2004 hnpllwwwcalumet.purdue.edd4 or e-mail: CO0KHOcalumet.pu~ue.edu

CALUMET

0 Purdue University, 2004

M d ~ t a T t I E ~ T C R p ' k rmtesyd

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A Few Words from the Department Head.. . According to the author, John Schaar,

Thefuture is not o result of choices among alternative paths offered by the present, but a place that is created--createdJirst in the mind and will, cmted next in nctiviry. The future is nor some place we are going to, but one we are creating. The paths are not to be found, but made, and the activity of mnking them, clranges both the maker and the destination.

The that creates, in theory and practice, what students need to fulfill their present aca- I am pleased to inform you that the enroll- demic and future professional aspirations is the ment continues t o climb, recognitions and Department o f Communication and Creative awards continue to mount, and success sto- Puts. Notesome o f achievement5 o f our talent- ries continue to arrive. ed students in this issue o f The Communicator.

The are conceived and paved by our high- The future is unfolding now! Please stay in

l y engaged, productive, qualified, and caring touch and inform your friends and colleagues

staff and faculty me~nbers in the Depmment o f about the wide range o f degree options

Communication and Creative Arts. Note some offered by the Department o f Communication

of the accomplishment o f our faculty and staff and Creative Arts

in th is issue of The Communicator. With wann regards,

The destination is set by our highly enthusi- astic, hard-working. and talented students who have proven to successfully compete in the wor ld o f business and industry. Note

issue o f The Communicator. some o f the successes o f our alumni in this Yahya R. Kamalipour, PhD

b A [H &:rn II r

A 30-minute Television Pmgram Produced weekly by The Department of Communication and Creative Ails Shown on the following TV &Cable Channels:

WYIN-N Channel 56 (on mbie and on the air) Sundays at 7:30 a.m.

Comcast Cable Channel 16, Hammond 8 East Chicago Thursdays at 5:W p.m.

Comcast Cable Channel 26, Northern Indiana Mondays at 6:30 p.m. Tuesdays at 6:M p.m.

Comcast Cable Channel 16, Illinois Tuesdays at 7:00 p.m Wednesdays al12:OO p.m.

WOW! Cable Channel 17, South Holland Tuesdays at 7:M p.m. Wednesdays at 12:00 p.m.

WOW! Cable Channel 24, Oak ForesKalumet City Tuesdays at 7:M p.m. Wednesdays at 12:W p.m.

'UNE IN TO PUC-TV AN1 'UC-RADIO ON THE WE iancellor Howard Cohen and t guests discuss a wide range ol

issues on

>HANCELLORY$ PERSPECTIVE

Back From Sabbatica I... BY Amy Pilaruyk

On sabbatical in Fall 2004, Dr. Neil majority of his research. Columbia's Rare Nemeth worked on academic aRic1e.s. but Bwk and Manuscript Library has many also found some time to relax. original documents of the New Yorjc World

He worked on a monv plus micmfilm of the news- p p h about the New York paper itself. He submitted his World's Bureau of Accuracy paper on White to the History and Fair Play, which existed Division of the Association from 1913-1931. He also for Education in Journalism finished an article about and Mass Communication Isaac Deforest White, the competition for possible pm- bureau's director and the fust entation in San Antonio, news ombudsman. A news Texas, in August. ombudsman deals with the Nemeth is thankful for complaints in newspapers. his time on sabbatical. He

Dr. Neil Nemeth White was a preeminent said the sabbatical provid- police reporter of the last two decades of ed a break from classroom teaching the 1800s and became head of the bureau after working in higher education for after his retirement from reporting. 20 yean. He had the time to volunteer

''I wanted to shed some more tight on at the Chicago Jazz Festival, moved him and shape my feeling about the wok into a new condominium in Munster a person does while dealing with com- and traveled to see his mentor from plaints." Ohio State University.

Nemeth did some research at the "I hope everyone understands the University of Illinois at Urbana- value of sabbaticals and that they can Champaign but traveled to Columbia continue. It was a needed break that I University in New York City for the was thankful to have."

PR Students Wrap-up PUC COmm~t l i~at iOt l Audit ByCathetineShipman

The communication audit for PUC nears completion. Under the advisement of Professor Tom Roach, upper-level PUC students will finish the audit that was started last year for the chancellor.

The audit team is comprised of eight Public Relation students; Matthew Lams, Edward Budner, Dawn Gmtzius, Amanda

els. Thmugh benchmarking, interviews, focus groups and surveys, we can deter- mine how effectively these communica- tion processes operate.

The audit team is currently conduct- ing surveys among the students, faculty and staff that make up the internal public of the university and among external

Advertising Class Final ~resenktion at The

Calumet Conference Center April 27th

continued from cover

on presentation days. After hours of research, analysis and strategy, stu- dents will leave the class with a pro- fessional portfolio of their contribu- tions to the agency.

Although stress levels are high, the students are determined to succeed. Media Department Head, Jay Wescott, junior, said, "It's challenging, but I know the hard work will pay off." The formal report includes an executive summary, situational analysis, public relations, advertising, sales promotion and the budget breakdown.

The final presentation exhibits the formal report and completed advertis- ing campaign for PUC's Graduate School. If you are interested in attend- ing, or receiving information on PUC's Graduate School, join us at the Calumet Conference Center on

Morrone, DerekMoore, Stephanie Sulcer, publics, made up of local schools and Wednesday, April 27,2005 at 2:00 pm Jim Barrett and Project Coordinator Cathy business. The survey will conclude the for the presentation and refreshments.

S k i . - - - - - One might wonder what a communi-

cation audit entails. A communication audit is a thorough evaluation of an organization's internal and external communication process involving all communication channels from the top levels of an organization to the lower lev-

~ ~ e a w l i ~ -------

research is compiled, an overall analysis wiU complete the audit and recommen- dations will be written and presented to 2300 173rd Street the chancellor. A presentation will be held in May at the university. Contact the Department of Communication and Creative Arts for more information.

- Alumni News Briefs - CCA facultv and alumni were among the -

Sally Benson J. Jeffrey Jones many participants in the first annual

B.A. 1980, M.A. 1992 LASS Career Night held March 8, 2005.

M.A. 1989 The night was a huge success with CCA Sally recently taught a workshop for Jeffrey received his PhD in Higher alumni joining additional alumni from the fund raising professionals in coopera- Education Administration from Purdue five other de~afiments in the school of tion with the Indiana Non-orofit West Lafavette on December 19,2004. Liberal Arts and Social Sciences Resource Network, called "Building Your Fundraising Program."

Shelly L. Robinson B.A. 1993 (PWL) M.A. 2002 (PUC) Shelly is the new Associate Director for Career Services in

the Center for C a r and Leadership Development at PUC.

Elonda Ervin (Ware) B.A. 1983, M.A. 1998 Elonda is pursuing her PhD in Leadership in Higher Education at Indiana State University.

Danyele L.C. Davis (Cheatham) B.A. 1995 Danyele is a Senior Account Executive for Flowers Communications Group, which is an integrated marketing communications agency that specializes in African- American Marketing, Advertising and Public Relations. She received four industry awards for her contributions to the Washington Mutual Home Loan Center program.

Matthew Kodicek B.A. 2004 Matthew is a production assistant at WFLD-TV FOX News, Chicago, Illinois.

He is the Assistant Vice chancellor of Enrollment Management at Purdue University North Central.

Susan D. Morgan B.A. 1991 Susan is Business Development Manager, Midwest Region and Outside Sales Manager for Staffing Services and Human Resource Solutions.

Latonia Shields-Marsh (King) B.A 1991 Latonia is the current Past President of the Gary Fraternal Order of Police and a Corporal in the afternoon patrol divi- sion for the Gary Police Department.

Susan Tirpak (Purgert) B.A. 2001 Susan is the Director of Human Resources for the Eliza Jenniugs Home for Seniors.

Rochelle "Shelly" Robertson M.A. 1993 Rochelle successfully defended her dissemation on December 9,2004. She is an Assistant Professor at the University of Arkansas, Monticello.

Participants shared their career expertise with over 250 current students in Alumni Hall. Dean Dunn,Dr. Lynda Willer and Dr. Kalnalipour would like to thank all those alumni who participated by attending or contributing to the resource booklet:

Alumni are always neeaea m snare their exp&ise with the department in many

ways - in wr c l a a m , on advisory boards,

for internship pobsibilii, for career events, etc.

I f you are intevested in being involved, pleare email Dr. Lynda Willer (willer@calumetpunlue.edu).

Send your email address, mailing address, a phone contact and your current

p&an/aganbation.

Mary yo Do[asins(i (Board) Stacey 3lastins (Board)

Kejina Biddings Sarah Bortowsti

Heather Coot Lisa Dittrich-Bondor

Lisa Goodnight Barbara Gustin Kristin Hartin

Xita Harper Katie Kardes Brad Kreireiger

Matthew Kodicet Seth Latin

Cindy Leiglity Lisa McMiffon

Tat Meffon Yamec Nofund Christine Tarry George Pettit Brian Thiffips Shawn Tfat t

Shell$ xo6inson Gloria Xoldan-Schie6 Daren Sumplaws&

Eric Sera Xenae Vania-lomuak

Lute Weinman IV

Alumni Perspective

YOU MAKE IT HAPPEN: So what if you're young, show the professional

world what you're made of. By Luke Weinman N

it's all about how you sell yoursel.

A n early 2001, the commu- events that lead to economic had helicopter flyovers from nications manager position at development. La.t year we most, if not all of the major the Lake County Convention generated over $5 million dol- Chicago television networks. and Visitors Bureau became lars in economic development Faculty at PUC like, Neil available. After applying, for Lake County, IN. Now ... Nemeth, Daniel Dunn, Mary interviewing and being offered not all of this was directly Beth O'Conner, Craig Blohm, the position, thoughts raced linked to vidw production, but and Yahya Kamalipour, taught through my mind, "Am I with an experienced sales me to be strong, not to be doing the right thing, Will I team, creative presentations afraid and to stand up for what crash and burn, Am I in over that incorporate video, and I believed in. As a young my head?" Negative com- strategic marketing, it all executive, I believe that what I lnents also came my way, such comes together. have been able to accomplish as, "You don't know at the Lake the first thing about County Public Relations, Convention Page Layouts, etc." and Visitors

After talking with my par- The experience I received Bureau, which includes, ents and close friends, my from Purdue University numerous awards and national adrenaline started to flow. Calumet is impeccable. Why? recognition, can only have They saw something I didn't. I Well, with the strong support happened with strong support began to realize that . .. "I can of the Lake County horn my family, friends, and do this" . . . and "I will do Convention and Visitor extremely caring teachers and this". Now, fow years later, I am Bureau's PresidentICEO, professors at PUC. It's all the Director of Communication$ James Tsismanakis, I have about how you sell yourself. have astafof t he and have been been able to merge sales, mar- Yes, I am young, 25 years old doing what I love ever siice! keting. broadcast journalism, to be exact, but it doesn't stop

The communications and public relations into a new me, in fact I think it helps me. department at the Lake County wave of marketing. For Mary Beth O'Conner, the Convention and Visitors instance, County Line Orchard, radio/television professor at Bureau conducts public rela- an apple orchard in Hobart, PUC, told a group of us stu- tions with a different "spin". IN, came to us for ideas on dents that she believed creativ- We use video production to how to get more coverage on ity can be taught. As a person generate our message. The their orchard from the Chicago who thought they would end Lake County Convention and media. They had just built a up on the technical side of the Visitors Bureau has its own massive corn maze and were professional world of commu- video editing suite, cameras, looking for ways to bring peo- nication and actually ended up microphones and even a ple to it. So, we decided to put combining the technical and teleprompter. We utilize this together a video of what it creative sides of this field, she equipment to produce tailor looked like on CD-Rom, along hit the nail on the head ... not made videos in conjunction with some promotional items that 1 was hard headed. I kept with our sales team to book and shipped them up to an open mind and was willing business. By business I mean Chicago based television sta- to listen and learn from experi- conventions and sporting tions. It worked; the orchard enced people.

Gnv&w~ and Bureau. I s , n o e r t w , & o f h s m I

pad owner of ~7@rtnl Sours, P~d~&mimaualeowodu>

LAe, now 25, Gvas n Hobart IN WkisK&tm, and*@ mvexpedClghrf insfdJd

rION AWARDS

Outstandiy Senior Award Jocellyn Gallegos

Outs*S&t in @end Communication Rachel Clifton

~ S ~ i n ~ ~ t i a a ( Communication

Denise Brennan

OutstandQ s&t in Kadw/TI, Tiffany Wenrich

o l l i w h g S t u r i l 7 l t i n M k ~ h ~ Donna George

ol&muhyGduateSturi;mt~ec~mdL Anthony Lenzo

Outstand@ ~mduateStdntI2mhg Heather M. Cook

Outstandiy Senior Award Aisha Wright

Outstandiy Student in Commnication Studies

Vanessa Huizar

Outstandi Student in Organizations 'F C m n i c a t i o n

Amy Fistrovich

Outs tudy Sturlknt in B r o h t i y JohnJensen

0 u ~ s & i n M ~ 4 h ~ James Barren

Outstandiy S&t in Visuaf Communication & @up& Arts

Marilyn Hurey

omwdiy ~raduate Studii Award Laura DeSousa

Outstandig Graduate Student I d y Award

LaKesha Singleton

Master of Arts Kia McGee

Gloria Roldan-Schieh Kevin Rose

Danella Soeka Danielle Lynn Vale

Abby Weiss Kelly Wise

Ibrahim Yoldash

Bachelor of Arts Organizational

Quinshella Gibson Patricia Hollis

Bachelor of Arts Communication

Dawn Cardin Kendra Hawkins

Kristy Komar Donald Kotynski Courtney Margraf

Ryan Rybicki Cynthia SanMiguel

Broadcasting Dawn Beasley Phobie Hicks

Cosmo Hostetter Carrie McDonald

Sara Nitz

Public Relations Lauren Goetz

Marissa-Joi Lewis Courtney Pirosko

I Scriptwriting Awards By Peter Aranda I

UL' students nave placea yet agaln Broadcast Education Associat~on lntematlonal Student Scriptwriting

ny may wonder exactly recelve this honor. Well,

g opportunity and le to compete is an e alumnus, Eric Alan

, and I have received,@ honor for n unprecedented cor$?eutlve three

2003,2004.). Not only was it experience, both winnlng

g the festival, it was also an red~ble motivational tool to keep us

. To dat?: Eric and I have wiitten levcslori scripts, one documentaty

, and two feature length screen-

it IS the only course offered in riting to date, it lays down the

age them to continue writing.

I P R E S S R E L E A S E

FACULTY AND STAFF NEWS Lee Am, professor of cornmica- Friend." Andrea Pearman of Diversified tion, has been nominated for outstanding Marketing, a PUC alum, coordinated the

and for outsta,,djing scholar. h: & event for the Heart Association.

is lunning in the New School Neil Nemeth, professor of Board electiom May 3,2005 and paicipating munication, discussed his research about in the new Radio news ombudsmen in an article, 'The 'Ihree Oaks' Michigan. and alum Ombudsman Puzzle,'. published in the interested in internship oppoht ies or creative Febmiuy/Mmh 2005 issue of American outlets for the I-adio station can contact am0calumet.purdue.edu. Am cozdited the

Journalisnz Reviav.

mently released book Bring 'Em On: Media Mary Beth O'Connor, associate professor mi Politics in the Iraq War with Depamnent of cornmication, and those involved with Head Yahya R. Kamalipour. the documentary ~ ~ h ~ ~ ~ i , l ~ L ~ ~ ~ : '& p,,e

Stop ofJ.p Richa&yon" won two additional Tom Bogucki, adjunct instructor in theater

awards, bringing the total number of profes- Patricia Hales, continuing lecturer in sional awards to eight, The awards are music are directing The Theater Company Communicator Awards, Awards of of Purdue Calumet musical review "Closer Excellence-, in the categories of Than Ever" April 8-1 0,15 and 16 in Alumni aDocumentruynand educational Hall located on the 3rd floor of the Student University press of America, Inc.

Faculty Libraty Center. For more informa- COM 429iMGMT 429-Adve*sing Visit w . ~ n i v p r e s s . c ~ m

tion please contact the Theater Company at are putting together an

(219)989-2357. Petformances be@n at 8:00 for Yahoo! have on Friday and Saturday and 5:00 on Sunday. been working On car'l~aign since .Iune

2 W . The class will attend an advertising Theresa Carilli, professor of communica- ,-omFtition, sponsored by the Alnefican tion recently released Wornen and the Media: ~ d ~ ~ r t i ~ i ~ ~ ~ e d ~ & ~ ~ , in ~ ~ m i t , ~ i ~ h i ~ ~ , Diverse Perspectives, co-edited with Jane in ~ ~ " 1 . mey will present their campaign to Campbell, professor of English. March 15, yahoo! representatives and compete against 2005. Also, three of Dr. Carilli's monologues regional universities and will be published in a forthcoming Smith & Krause theatre anthology on monologues for Tom Roach, associate professor of com-

she completed the essay 'me con- munication, submitted photos taken by

stNction of ~ ~ ~ l i ~ ~ ~ ~ ~ f i ~ ~ ~ identity in students in the Fall 2004 Advanced

~ h ~ ~ ~ ~ ~ , m soon to be publ;shed in an MLA Photography class to Lorelei Weirner,

special teaching series. FCDME, Executive Director of the Porter County Convention, Recreation & Visitor

Charming, lecturer in Commission. The photos will be kept in communication and theater, along with a their library and some will he used in the group of students, helped entertain at the 2006 eco-tourism guide and others may be American Heart Association's gala used in Indiana Dunes National Lakeshore fundraiser, on Saturday Feb.lg.2005 at the promotional materials. Students will be Radisson Star Plaza in Memllville. The credited if their photos are used. in times of crisis to protect political students "acted as" famous stars from Hollywood of the40s and 50s. Participants L~nda Willer$ associate professor

included Jocelyn Gallegos (Lena Home), munication, presented ''What Did You Say? Anthony Nichols (Count Baie) petformed The Challenge of Effective Workplace "Stonny Weather"; Justin Pazour (Jimmy ~ommunication" March 4, 2005 as Part of

Stewart), and Heidi Robinson (Rita 'he Inspired Leaders Series hosted by the Haywordl) sang "Put the Blame on Mame"; Center for Career & Leadership chad &ly (ken wells), T , ~ ~ svitko Development. Also, Dr. Willes helped coor- Rowman & Llttlefield Publishers Inc.

( ~ a r i l ~ , , M ~ ~ ~ ~ ~ ) sang . c ~ a p p y ~ i , . t h d ~ ~ , m. dinate the first ever LASS Career Night. visit w.mwman~i t t~ef ie~d.com

President" and "Diamonds are a Girl's Best (see story on page 3)

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Attention Communication Alumni!! We want to hear from you ... Please keep us informed on what you are doing and offer us some suggestions for future issues!

PURDUE Name: U N I V E R S I T Y

CALUMET (Name while at PUC if changed since graduation):

Address: Department of Communication

and Creative Arts Purdue University Calumet Home Phone: (- Work Phone: (-) www.wlumet.purdue.edu O Purdw Univenity, 2OW

e-mail address:

Is spouse an Alumnus? Y / N If so, name: -

Year of graduation: B.A. M.A. ( M e )

Your current business and position:

Please cut out and mail to lhe Department of COmmunWn and CreaGve Am. c/o Heathw t w k , 2200 16W Sheet Hammond, IN 46323-2094. Pieme endose any profeaiml or personal news bo share.