THE BEST OF PHILLY

BRINGING THE BEST OF PHILLY TO YOU

The #1 daily newspaper in Philadelphia county and the #1 alternative weekly newspaper in Philadelphia are joining forces to better serve Philadelphia’s advertising community

The one-stop solution to reach over 840,000 Philadelphians every week and provides unrivalled vibrant demographics.

Source: Nielsen Scarborough 2013-14, CAC (Sep-13)

REACHING 1 IN 5 PHILADELPHIAN EVERY MONTH

1 day 1 week 2 weeks 3 weeks 1 month0

200

400

600

800

1,000

1,200

649

840

1,0041,097

1,161

Combined reach (000s Adults 18+)

• Every month, Metro + City Paper reach 1.2 million adults 18+ or 18.3% of Greater Philadelphia population with an average frequency of 6.0

• That’s 7 million impressions and 110 GRPs

Source: Nielsen Scarborough 2013-14. 1 day: 1 insertion in Metro and CP, 1 week: 5 Metro + 1 CP, 2 weeks: 10 Metro + 2 CP, 15 Metro + 3 CP, 1 month: 20 Metro + 4 CP.

The combined power of Metro + City PaperThe combination reaches more than the Inquirer.

Metro + City Paper

Inquirer

Daily News

0 200,000 400,000 600,000

649,274

546,244

261,280

Net reach 18+

Source: Nielsen Scarborough 2013-14. Average Issue Readership

The combined power of Metro + City PaperOn Thursdays, the combination reaches more than the Inquirer.

18-34

18-49

21-54

55+

0 100,000 200,000 300,000 400,000

195,653

354,505

405,156

207,305

Net reach

P+DN M+CP

Source: Nielsen Scarborough 2013-14. Average Issue Readership

Reaching the Vibrant Philadelphians

The most vibrant

demos in town!

Women

Median Age

Adults 18-34

Adults 18-49

Adults 21-54

Adults 55+

Employed

White Collars

1+ children

Metro + City Paper

Inquirer+ Daily News

58%

46

30%

55%

62%

32%

62%

40%

43%

45%

56

15%

35%

43%

53%

54%

38%

29%

Source: Nielsen Scarborough 2013-14.