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Page 1: The Colorado Mountain Club - cmc.org Annual Report of CMC.pdfThe Colorado Mountain Club is extremely fortunate ... Rachel Scott, Marketing & Outreach Manager Alan Stark, CMC Press

Annual Report 2010 1

The Colorado Mountain ClubANNUAL REPORT 2010

Page 2: The Colorado Mountain Club - cmc.org Annual Report of CMC.pdfThe Colorado Mountain Club is extremely fortunate ... Rachel Scott, Marketing & Outreach Manager Alan Stark, CMC Press

2 Colorado Mountain Club

sion perspective of conservation, education, and recreation. The Colorado Mountain Club is extremely fortunate to have many dedicated staff and volunteers who are commit-ted to carrying out the CMC’s rich, multi-faceted mission. It takes dialog to collaboratively plan and implement the thou-sands of outdoor-related activities the club offers annually. As you’ll see in the following pages, much has been accomplished over the past year.

working internally and externally to strengthen our brand, to inspire people to join the CMC as members and to support the club as donors. After two years of discussions, the CMC signed the largest-ever partnership agreement between the major mountaineering clubs of the U.S. As a member of the CMC, you will now receive the member rates of the Adirondack Mountain Club, the American Alpine Club, the Appalachian Mountain Club, the Mazamas, and the Mountaineers on a host of their perks and benefits, including huts. I encourage all of you to plan a trip to Seattle or to the Appalachians and stay in some of the great lodges and cabins offered by our partners. Lastly, I am very pleased to announce that the CMC finished the 2010 fiscal year with a healthy cash surplus. Over the past two years of the recession, we have worked even more efficiently to fulfill our mission, grow the organization, and to build a savings account for future projects. I assure you – our closest and most loyal supporters – that your gift of time and money is greatly valued and responsibly used. Thank you for your support, volunteerism, dedication, and friendship to the Colorado Mountain Club.

From the Chief Executive Officer

From the President www.cmc.org

Cover Photo: Indian Peaks and Shoshoni Peak Tracks. Chris Case

As I look back on my past three years as the Colorado Mountain Club’s CEO, one

thing that pleases me tremendously is our consistent commitment to educating the outdoor, human-powered recreationists of our state, while working to protect our beautiful Colorado landscapes. I am proud of the adaptations the club has gone through this past year in order to meet the changing needs of our community. One of the strengths of the CMC’s mission and values is that they can be carried out in a variety of ways, which has allowed the organization to remain relevant over the past 98 years of the club’s history. I give a

great deal of thanks and appreciation for the thousands of volunteers, members, staff, and friends of the CMC who make the decision to continue our mission in the most efficient and impactful way every day. In 2010, the CMC went through an extensive rebranding process. A brand is more than a logo or a look – it’s the set of perceptions that people have about the Colorado Mountain Club. After surveying many of our members, as well as partners and people outside of the club, we learned what we need to focus on to build positive perceptions of the CMC. Our look and communications have been updated so that our message is getting out more clearly, and we are

Katie BlackettChief Executive Officer

Wynne WhymanPresident of the Board of Directors

This past year, the Colorado Mountain Club board of directors has been hard at work leading the organization in order to sustain, build, grow, and oversee the CMC’s work. The board balances the immediate organi-

zational needs with an overarching strategic focus to make governance decisions on how to best implement the club’s mission.

When the CMC was first organized in 1912, there were less than one million residents in Colorado; today there are over five million. The Denver Post recently reported that half a million people are bagging Colorado’s Fourteeners each year. All around us, there are changes in outdoor equipment technology, demographics, commu-nications, transportation (and congestion), and recreational opportunities. The CMC plays an important role in Colorado from our unique mis-

Page 3: The Colorado Mountain Club - cmc.org Annual Report of CMC.pdfThe Colorado Mountain Club is extremely fortunate ... Rachel Scott, Marketing & Outreach Manager Alan Stark, CMC Press

Annual Report 2010 3

This annual report describes the activities of the Colorado Mountain Club during fiscal year 2010:

October 1, 2009 to September 30, 2010

CMC StaffKatie Blackett, CEO

Sarah Wood Blair, American Mountaineering Museum DirectorLisa Cashel, Land Partnerships Manager

Chris Case, Editor / Director of Photo & Design, Trail & Timberline Chun Chiang, Director of Finance

Kristin D’ Epagnier, Membership Services RepresentativeLisa Flynn, Membership Services Representative

Sarah Gorecki, Development DirectorJay Heeter, Central Mountains Conservation Coordinator

Bryan Martin, Director of ConservationShelby Mattingly, Accounting & Human Resources Manager

Juliebeth Pelletier, Development AssistantMartha Perantoni, Base Camp Manager

Brenda Porter, Education DirectorHeidi Potter, YEP Manager

Rachel Scott, Marketing & Outreach ManagerAlan Stark, CMC Press PublisherDavid Twiggs, Website Developer

Stacy Wolff, YEP Manager

We gratefully acknowledge the contributions of past staff: Anya Byers, Dana Dillow, Samantha Moyer,

Jake Norton, and Bill Smith.

The CMC is a 501(c)3 charitable organization.

CMC Officers and DirectorsWynne Whyman, PresidentAlice White, Vice PresidentDana Miller, Treasurer Nancie Biery, Secretary

www.cmc.org

ANNUAL REPORT 2010The Colorado Mountain Club

“I have been hiking and climbing Colorado’s

mountains for more than forty years. It hardly

seems possible that I am getting to be ‘one

of the old guys,’ but even in my early years

I always tried to give something back to

the mountains that have given me so much

pleasure. This is increasingly important to

Marlene and me now as we think about

preserving our mountain heritage for our

grandchildren, but it should be important

to everyone—no matter what your age—to

give something back. That’s why I have

supported the Colorado Mountain Club for

decades with volunteer time and financial

contributions and will continue to do so.”

Walt Borneman

giving back

George BarisasJim BerryhillDale HengesbachNickie KellyCarol KurtPaul RaabJohn RaichJim Riddell

Please recycle this magazine.Printed on 10% post-consumer waste recycled paper.

Lee RimelLauren SchwartzEdward SeelyRay ShemDavid TaborVern TwombleyDebbie Welle-Powell

© 2011 Colorado Mountain Club All Rights Reserved

Page 4: The Colorado Mountain Club - cmc.org Annual Report of CMC.pdfThe Colorado Mountain Club is extremely fortunate ... Rachel Scott, Marketing & Outreach Manager Alan Stark, CMC Press

4 Colorado Mountain Club

The CMC’s commitment to leading youth outside is more important as America’s youth are more and more “plugged in” to electronic devices and screen time. Since 1999, we have introduced 58,196 youth to Colorado’s mountains! Last year, the CMC’s Youth Education Program (YEP) provided opportunities for 5,435 kids to experience the natural world through active learning adventures – essential opportunities to help

combat childhood obesity and prevent “nature deficit disorder.” Imagine learning about Colorado’s geology while rock climbing, taking a math class to measure slope angles and avalanche danger, or learning about human physiology and the effects of altitude during a snowshoe hike. CMC’s unique program connects math and science with the school curriculum for elementary, middle, and high school students. Students with special needs or from disadvantaged backgrounds also benefitted from the personal challenge and inter-relationship skills they developed on mountain adventures. Last year’s YEP classes included Mountain Safety, Mountain Weather, Orienteering, Science of Rock Climbing, Intro to Rock Climbing, Team-Building, Avalanche Science, Physiology with an Altitude, Climbing through Colorado Geology, and Life Balance through Slacklining. We couldn’t do this all without the dedication of 174 volunteers who contributed more than 903 hours of service to youth education. We also had the help of 780 adult chaperones and parent

yOuth EDuCatiOnCuring nature deficit disorder

In 2010, the CMC Press published four new books, including The Colorado 14ers: The Standard Routes; The Best Front Range Hikes; Comanche Peaks Wilderness Area; and Colorado Wildflowers: Montane Zone. 2010 was a good year for the CMC Press. We ended the year with $245,692 in book sales, an increase of 16% over last year. Unit sales increased 14% from 23,695 in 2009 to 27,063 units sold in 2010. The top sellers were the Colorado Springs and Denver pack guides, which sold 6,500 units and generated $51,500 in revenue. Our plans for the coming year are to continue to publish pack guides for major towns in Colorado and wilderness areas, field guides, and guide books. We are also pleased to announce that we will publish 100 Years Up High: Colorado Mountains & Mountaineers in November of 2011 to celebrate the 100th anniversary of the club. The book will be a large format, four-color book. In 2011 we will publish two new books and three revisions: The Colorado Trail, eighth edition; The Colorado 14ers Pack Guide, third edition; Rocky Mountain Flora Field Guide, second edition; The Best Durango Hikes Pack Guide; and 100 Years Up High: Colorado Mountains & Mountaineers.

CMC PRESSMust haves for your next hike

THE COLORADO

MOUNTAIN CLUB

GUIDEBOOK

The Colorado Mountain Club Foundation

TheColorado

14ersThe Standard Routes

TheColorado

14ersThe Standard Routes

THE BESTFRONTRANGEHIKES

THE COLORADOMOUNTAIN CLUBGUIDEBOOK

Boulder, Denver, Fort Collins, and Pikes Peak Groups, CMC

THE BESTFRONTRANGEHIKES

THE COLORADOMOUNTAIN CLUBGUIDEBOOK

ANN KURZ CHAMBERS

COLORADOWildflowers

COLORADOWildflowersMONTANE ZONE

HIKING & SNOWSHOEINGGUIDE

ComanchePeak

THE COLORADOMOUNTAIN CLUBPACK GUIDE

Joe and Frédérique Grim

ComanchePeak WILDERNESSAREAHIKING & SNOWSHOEING

GUIDE

volunteers, who received training and coaching instruction. YEP is committed to getting feedback from participants and measuring the outcomes of our youth programming. For example, last year a graduate student’s research thesis found that 80% of middle school students reported improved social competency skills as a result of CMC rock climbing and team-building classes. YEP demonstrates that the mountains provide great classrooms for math and science, as well as personal growth. An 8th grade teacher from North Middle School said, “We have been working on the affects of altitude on the human body. This experience provided excellent connection to our objective. I would highly recommend this program.” And, Jalena, a summer camp participant, summed up her evaluation by writing, “I want to thank you for helping me try to face my fears and understand how to climb. I learned that when things are hard you just keep trying.” The Colorado Mountain Club, through our Youth Education Program, is dedicated to creating lifelong outdoor enthusiasts and educating the environmental stewards of tomorrow.

Page 5: The Colorado Mountain Club - cmc.org Annual Report of CMC.pdfThe Colorado Mountain Club is extremely fortunate ... Rachel Scott, Marketing & Outreach Manager Alan Stark, CMC Press

Annual Report 2010 5

Adult education opportunities are one of the unique ways the Colorado Mountain Club accomplishes our mission. Last year, hundreds of skilled volunteers taught adult education topics through 95 mountain skills courses.

aDult EDuCatiOnNever too old to learn

The Colorado Mountain Club is organized to

▶ unite the energy, interest, and knowledge of the students, explorers, and lovers of the mountains of Colorado;

▶ collect and disseminate information regarding the Rocky Mountains on behalf of science, literature, art, and recreation;

▶ stimulate public interest in our mountain areas;

▶ encourage the preservation of forests, flowers, fauna, and natural scenery; and

▶ render readily accessible the alpine attractions of this region.

our mission

Courses included camping, hiking, wilderness navigation, first aid, fly fishing, rock climbing, ice climbing, backcountry skiing, high altitude mountain-eering, peak scrambling, outdoor leadership, natural history, and much more. Through these courses, the CMC educated 1,855 adult participants in outdoor mountain skills. The CMC’s annual Mountain Fest event, held on the first weekend of spring, provided 13 mountain skills clinics to members and the public. The CMC plans to continue this annual tradition of inviting the public to sample what the club has to offer and to “make this your year to get outdoors in Colo-rado’s mountains!” The Education Department works behind the scenes to assist CMC volunteer instructors, provide a variety of natural history courses, secure special use permits, and direct the annual In-State Outing. This year’s legendary In-State Outing was held at the Mountain Studies Institute near Silverton, Colorado. Participants enjoyed classes in natural history, geology, and wildflower identi-fication, and enjoyed numerous hikes and climbs in the surrounding San Juan Mountains. In 2010, volunteers and staff revised the statewide Trip Leader Manu-al and worked across the organization to begin to lay a new framework for trip leader qualifications. Last year, we also secured 2,336 permits so that fifteen CMC schools could operate on US Forest Service land.

In 2010, the Colorado Mountain Club worked tirelessly to strengthen the club’s brand, attract members, and improve the member experience. After a year of in-depth research and member involvement, including brand awareness studies, polling of the CMC membership and non-members, and the development of target market profiles, the CMC updated our look and communications with a new logo and tagline. For nearly 100 years, the bighorn sheep and the “More Than a Great Hiking Club” tagline have served us well. But the tagline says more about what we are not than about what we are and aspire to be; and the sheep logo does not convey – instantly, powerfully, and in a contemporary way – that our club is about the mountains of Colorado, or enjoying, celebrating, and preserving them.

lOgO & MaRKEting For the next hundred years

The CMC has retired the bighorn sheep with honor, although he will reappear from time to time in recognition of his long service to our club and his place as part of our heritage. Our new logo is a strong, simple image based on the silhouettes of two of Colorado’s most recognized and photographed peaks – the Maroon Bells. Our new tagline is “A Passion for the Mountains.” A brand is much more than a logo or tagline – it’s the sum total of user impressions and experiences. We’ve taken steps to make the CMC website more user-friendly, with further improvements in the works. We’ve hired a full-time marketing and outreach manager, and we’re investing more than ever to make sure our message is getting out in a contemporary way, and that we’re delivering a high-quality experience that will attract and retain members.

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Page 6: The Colorado Mountain Club - cmc.org Annual Report of CMC.pdfThe Colorado Mountain Club is extremely fortunate ... Rachel Scott, Marketing & Outreach Manager Alan Stark, CMC Press

6 Colorado Mountain Club

COnSERvatiOnProtecting landscapes, promoting stewarship, and pioneering programs

The CMC’s Conservation Department had a successful and productive year in 2010. The department works to protect the wildlands, the habitats, and the wild experience in Colo-rado, as well as forge strong connections between people, communities, and the land. This year we took huge strides forward in every campaign we manage. The Hidden Gems Wilderness Cam-paign garnered full endorsement from all four boards of county commissioners in the counties within the proposal area – Summit, Eagle, Pitkin, and Gunnison. A bill was intro-duced for the Summit and Eagle County portion of the pro-posal by Congressman Jared Polis, which included protection for 166,000 acres of wilderness-quality lands. In 2011, we will work towards reintroduction of the bill in the House and seek a companion bill in the Senate. In addition to our work on wilderness, CMC’s Con-servation Department is also a staunch advocate for Colo-rado’s Roadless Areas. As a way to create connections with people and Colorado’s Roadless Areas, CMC’s Conservation Department sponsored the “Roadless Recreation Week” in August. CMC leaders led 15 trips across the state and intro-duced over 150 people to roadless areas. Perhaps our biggest victory of 2010 was when the Colorado State Parks Board voted unanimously to implement reform measures to the state-run off-highway vehicle grant program. The CMC’s Conservation Department advocated for the reforms, which will open the door for law enforce-ment and restoration of damaged land to be funded by the grant program. Beyond protecting landscapes, the CMC’s Conser-vation Department continues to promote and coordinate opportunities for volunteer stewardship projects across Col-orado. In 2010, CMC’s Conservation Department coordinat-ed over 3,100 hours of volunteer service on our public lands – an in-kind value of over $68,000. In 2011, we will plan 15 new projects in coordination with land managers and CMC members.

The Earth Friends Wildlife Foundation presented the Colorado Mountain Club with an exciting challenge grant for new and increased gifts in 2010. Thank you!

In addition to growing the Stewardship Program, the CMC is committed to stewardship of our public lands through our leadership in the Outdoor Stewardship Forum held at the American Mountaineering Center in November. The event attracted over 150 people from around Colorado to discuss how organizations who work on volunteer steward-ship of our outdoors can work together more collaboratively. Moving forward, the CMC’s Conservation Department will be engaged in the development of a new coalition of nonprofit organizations that work on outdoor stewardship to raise the profile of the work we do and the im-pact we have. We look forward to building on our successes in 2011. We will continue to advocate for the Hidden Gems, work to restore quite expe-riences in places like the Rampart East Roadless Area, and regain access to places like Wilson Peak. Connecting our members to our work will be a major focus in 2011. We plan to reach out to members to help them learn more about our work through department-led hikes and events. We also hope to engage groups in more stewardship projects at the local level. Conservation is a fundamental part of the Colorado Mountain Club. We are carrying the torch passed down to us from our found-ing members who helped establish Rocky Mountain National Park, the Eagles Nest Wilderness, and so many other iconic places in Colorado where we hike, climb, paddle, and fish. Our founders’ vision a generation ago motivates us to create a conservation legacy for the 21st century as we approach the club’s 100th anniversary.

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Page 7: The Colorado Mountain Club - cmc.org Annual Report of CMC.pdfThe Colorado Mountain Club is extremely fortunate ... Rachel Scott, Marketing & Outreach Manager Alan Stark, CMC Press

Annual Report 2010 7

Long-time CMC member Bill Piety recently estab-lished a permanent con-servation endowment of $250,000 for the CMC, which will help the club continue its work to pro-tect Colorado’s landscapes far into the future.

Bill established the Wil-liam D. Piety Perpetual Con-servation Endowment with an initial gift of $100,000 to the club in October 2010. He left the CMC an additional planned gift of $150,000 through his will.

A member of the CMC since the early 1980s, Bill had climbed all of the fourteeners, and was undertaking the project of climbing Colorado’s 100 highest peaks—the Centennial Peaks—when he was diagnosed with a rare form of ter-minal liver cancer in December 2009, at the age of 62. The endowment establishes an enduring source of funding for the CMC’s conservation work, including preserving wildlands, working towards wilderness protection for landscapes such as the

The American Mountaineering Museum continues to inspire and educate visitors from all over the world about mountaineering history and the mountain environment. We held our first annual Hall of Mountaineering Excellence Gala honoring four climbers for their lifetime achievements: Yvon Chouinard, Robert Bates, Robert Craig, and Charles Houston. Visitors came from all over the country to attend the event, raising funds for the museum and honoring these mountaineers for their work both on and off the mountains. The Museum began the year with an exhibit on the effects of altitude on the human body titled “Thin Air,” and closed out the year with an exhibit on mountaineering and climbing art called “Alpine

Styles.” The Museum hosted many speakers during the year, including Brot- Coburn, Rob Roach, Jeff

aMERiCan MOuntainEERing MuSEuMHeroism. Culture. Spirit.

Blumenfeld, and Jean Mollicone. We celebrated the second anniversary of the Museum’s opening and continue to grow our presence in the Golden community by building on our first two years of marketing efforts. The Museum has increased revenues by opening up the space for special events and private rentals, and has made changes to its overall business model, including closing the Base Camp gift shop. The American Mountaineering Museum is the first and only museum in the United States dedicated to the heroism, technology, culture, and spirit of mountaineering. With exhibits on climate, science, cultures, and the humanities as they relate to the world’s mountains, the Museum continues to attract visitors from across the globe.

Bill PiEty CREatES PERManEnt COnSERvatiOn EnDOWMEnt FOR thE CMC

A love for the land lives on

Hidden Gems, and engaging CMC members and youth in steward-ship projects throughout Colorado. We plan to honor Bill’s gift by establishing the Piety Conservation Fellowship, which will fund one college student per summer to work on land protection projects with the CMC and jumpstart budding conservation careers. Bill wanted to make a difference far into the future with his gift to the CMC. He noted more than once that, “Environmental issues aren’t quickly solved.” At least 10 percent of the endowment’s earn-ings will be reinvested into the fund each year, ensuring that the en-dowment will provide a permanent source of funding for the CMC’s conservation work. Bill was a career geologist who was active as a member of the CMC and as the field-trips chairman of the Denver Gem and Mineral Guild. He was passionate about land conservation, and had been a long-time donor to both the conservation department of the CMC and to The Nature Conservancy (TNC). Bill was traveling and living life to the fullest up to the week he passed away. He enjoyed visiting TNC properties such as the Za-pata Ranch in the San Luis Valley. After a three-week trip to Califor-nia to visit places he had loved while growing up, Bill passed away at home on October 29, 2010. Bill wrote that he felt he was “ethically obligated to preserve the outdoors for future generations,” and he wanted the CMC to tell his story to inspire others. His love for Colorado’s landscapes lives on. We will truly miss him.

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Page 8: The Colorado Mountain Club - cmc.org Annual Report of CMC.pdfThe Colorado Mountain Club is extremely fortunate ... Rachel Scott, Marketing & Outreach Manager Alan Stark, CMC Press

8 Colorado Mountain Club

Member DemographicsAs of October 2010

aDvEntuRE tRavElExotic side of the CMC

Some college - 12%

In 2010, Adventure Travel trips took 302 CMC members and guests to 21 of the world’s most incredible destinations—climbing Mount Elbrus, the highest point in Europe; hiking the canyons of Death Valley; viewing waterfalls and lochs along West Highland Way in Scotland; bicycling in Vietnam; trekking the spectacular Salcantay Route in Peru; and hiking and rafting in the Arctic National Wildlife Refuge. Adventure Travel trips are international and domestic trips planned and led by experienced CMC trip leaders. Membership in the Colorado Mountain Club offers not only educational trips to the world’s great destinations, but also the skills and training to enjoy them. Adventure Travel has added 20 domestic and international trips for 2011, including: Kamchatka, the land of fire and ice; day hiking Ireland’s Wicklow Way; traversing Dracula’s homeland of Transylvania; hiking the isolated alpine oasis of Great Basin National Park; climbing Tanzania’s Mount Kilimanjaro; and a high-altitude ascent of the Yukon Territory’s Mount Logan.

Education

Income Level

Age Breakdown

Doctorate or equivalent - 13% > $75,000 40%

$50,000-$75,000 25%

50-59 - 29%

>60 - 31%

40-49 -17%

30-39 - 15%

< 30 8%

$25,000-$50,000 25%

< $25,000 - 10%

Some graduate school - 8%

Master’s degree 30%

College graduate 34%

High school or less - 3%

For the latest information on upcoming trips, or to find out how you can become an Adventure Travel leader, visit www.cmc.org and click Adventure Travel.

Page 9: The Colorado Mountain Club - cmc.org Annual Report of CMC.pdfThe Colorado Mountain Club is extremely fortunate ... Rachel Scott, Marketing & Outreach Manager Alan Stark, CMC Press

Annual Report 2010 9

Financial StatisticsFiscal Year 2010

Revenue, Gains, and SupportExpenses

$50,000-$75,000 25%

Members by group As of October 2010

Denver (3,680) &Colorado Wilderness Kids (169)Denver

Boulder (1,092)

Pikes Peak (609)Colorado Springs

Fort Collins (378)

group name (Number of Members)Friends of Colorado (153)

aspen (189)

gore Range (150)Vail

Western Slope (97)Grand Junction

El Pueblo (64)

San Juan (59)Durango

Friends of Routt Backcountry (12)Steamboat Springs

longs Peak (45)Shining Mountains (214)

Contributions - 27%

Merchandise sales - 14%

Cultural and educationalactivities - 31%

Publications - 9%

Conservation - 11%Museum - 7%

Cost of merchandise sales - 4%

Other - 14%

General andadministrative - 20%

Fundraising - 4%

SCFD - 7%

Registration fees - 28%

Membership dues - 17%

Tuition from schools - 4%

Museum admission fees - 2%

Other - <1%

Marital Status

GenderFemale 49%

Male - 51%

Married41%

Single59%

Page 10: The Colorado Mountain Club - cmc.org Annual Report of CMC.pdfThe Colorado Mountain Club is extremely fortunate ... Rachel Scott, Marketing & Outreach Manager Alan Stark, CMC Press

10 Colorado Mountain Club

Colorado Mountain Club 2010Donors to CMC Annual Campaign [Oct. 1, 2009 - Sept. 30, 2010]$10,000+Adolph Coors FoundationAEC TrustThe American Alpine ClubAnonymous (2)The Conservation AllianceEddie BauerNational Forest FoundationNew Land FoundationNew Venture FundRecreational Equipment Inc.David and Jan RobertsonThe Seattle FoundationXcel Energy Foundation

$5,000 to $9,999Anschutz Family FoundationColorado Environmental CoalitionColorado Mountain Club FoundationGolden Civic FoundationMaki FoundationMcBride Family FoundationMillerCoorsSilicon Valley Community FoundationState of Colorado, State Trails Program WhiteWave FoodsThe Wilderness SocietyWilderness Workshop

$1,000 to $4,99910th Mountain Divison Hut AssociationAccess FundBent Gate MountaineeringDave BentzinBlack Diamond Equipment Ltd.Katie A. BlackettBill BrownRobert W. BurnsGerald and Betsy CaplanMalinda P. ChouinardColorado Mountain Club, Boulder GroupCommunity Shares of ColoradoJames S. DavisJackson D. DennisEarth Friends Conservation FundBob FolkertRory FuerstJames GehresLinda GoldsteinDale HengesbachHerbert Parker FoundationHighpointers Foundation, Inc.David HiteHome Depot FoundationRobert and Ellen HostetlerIBM Corporation

Dale L. JohnsonJulboCarol KurtLinda K. LawsonRoger LinfieldLowa BootsNew Belgium Brewing CompanyTimothy J. O’RourkeOsprey Packs, Inc.PatagoniaCharles S. PeckThe Pew Charitable TrustsPoint6Glenn E. PorzakPaul RaabLee RimelSmartwool Advocacy FundGeorge N. SmithHolly SpracklingGiles TollVernon TwomblyVerizon WirelessRobert K. WalkerWal-Mart FoundationJosh WeinsteinMichael J. Zyzda

$500 to $999James C. BerryhillSteve BonowskiTodd P. BublitzLois BuelerElizabeth CabotJune D. CalkinsMitch CalkinsVirginia CarrTim CaseyGrover L. ClevelandColumbia SportswearStuart L. CummingsJames M. CurtinEchoserveMartha FlessnerMark HarveyArt W. HoglingBarbara HooverDale JohnsonMelissa Mclean JoryJennifer D. KuskeLiberty Gives FoundationMarilyn K. LoganDana MillerTerri MorrowNightRaysEd NortonDorothy Phinney

Sherry RichardsonRaymond ShemGlen SimpsonJim Walkley

$250 to $499The Estate of Barbara AndersonGeorge I. BellHugh BinghamJanice M. BradburnDon CameronDouglas ChildsLaurence J. CollettiTheresa DunnWilliam E. EverheartThomas GordonKent GroningerAnne E. HaleMark HarrisHewlett PackardRichard E. HoffmanIsabella HorskyRobert E. HutchinsonWarren JohnsonElaine KallosRobert H. KoppeWilliam J. KunzmanMichael LeonardPeter LooramHeath MackayBill MarkleyMike McGurkinPaul MorrowBarbara NearyJake NortonJames C. PatrickDavid PellegriniMargaret RabelArdis RohwerGeorge H. SaumAmber SayleLauren SchwartzDenise SnowMatthew StevensDavid H. StreetStephanie SundheimDavid TaborTimexPeter TownsendDebbie Welle-PowellWynne WhymanKevin WilsonWrapitecture, LLCYour Cause SportsThomas C. Zeiner

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Annual Report 2010 11

14erworld.com John AldagMichael G. AndersonCheryl K. AnnettAnonymousRussell AthaWilliam “Biff” BairdKenneth H. BarberB. George BarisasVern BassDavid F. BebellTom BeckettDave BelinCarolyn BenoitLyndon BerryJulie Vehrenkamp BerryhillNancie BieryPeter BirkelandAndrews D. BlackJohn BlairJo BoatrightPeter BondVirginia BoucherJames BradburnBenjamin BrownVirginia BrownThomas R. BuchananRosemary BurkholderPatricia ButlerBarbara CampbellMinerva CanavanCindy CareyCrystal Carollo-BabosThomas CecilBlake ClarkDavid CorbinRonald L. CunningChristine DalenaWheeler DanielsScott E. DavisSanjay DesaiLarry W. DesaulesJohn L. DevittRichard D. DietzLinda DitchkusAndy DolanKristyn EconomeSandy ElliottJulie EmoClemmie EngleDaniel L. EnglishJames W. EspyAnne EssonBarbara EvertScott M. FarquharJanet FarrarMarilyn FellowsJohn FielderEllen FlannellyMatthew FlemingJohn F. Futcher

James GallagherDavid A. GarrisonJennifer J. GearJill GelbspanJan GoldThomas GordonKathleen GreshFred A. GriestRichard S. GriffithSamuel P. GuytonStuart HabelAnne HanBenjamin HarrisonJean HermanJames HightowerJ. Edwin HillDeirdre HillsStuart M. HiserMary T. HopperHouse Restaurant and BarEarl HughesCarol B. IlvonenInJoy Productions Inc.JustGive.orgJennifer KamperCasey KapturRichard L. KautzDonald J. KavaNickie KellyKay KenfieldHugh KingeryWalter KingsberyPaul A. KrauserChristy D. KriznarAmy L. LangeDonald LangmuirEllen V. LaphamJohn LaymanTimothy E. LeddyHope LeightonJean M. LeJeuneAlison LevineJim LongDavid U. LongeneckerMark LundCharley MaceJohn ManzioneRandy MartinDonald MartinusenCrystal MartyThomas F. MayerDaniel J. McCaskyDonald P. McCourtSara A. MichlValerie Z. MillerGary MintzLaura A. MitchellBob MooreAnn J. MorganLeila MurphyErick M. Naar

National Ski Patrol SystemsClaude NeumannTricia NicholsDonald F. OatleyJudith OgeChuck OgilbyAl and Dorothy OssingerDeborah OstergardJeffrey C. ParsonsPepsi Center, Colorado AvalancheWayne PetersKarla J. PiferRandy K. PletzerArthur PorterMargaret PorterJanet PrehnSusan RheaTimothy RileyCraig L. RobertsHans M. RoderAnthony RomeoPhyllis RoseDavid F. RuleRebecca S. RuttenbergLarry SandersKarleen SchofieldEd ShattuckGreg SieversJohn A. SlatteryDavid R. SmithVera A. SmithJames SpadaroPat SpitzmillerRichard J. StenmarkLauren StewartAnn B. ThomasDavid ThomasDavid H. ThomasDavid E. ThorntonWright S. TravisMargie ValdezBert VanEssenKenneth J. VoglerBeverly WalterAdelaide WatersPaul E. WeisJames L. WeistSarah R. WernerJohn R. WerningAlice WhiteJames A. Wilkerson IVNancy WilliammeeSteven WilliamsTim WinklerDaniel K. WolfeFrederick L. WolfeHarry J. WorkmonKenneth R. WrightWido WundtZanin Family FoundationJames D. Zimmerman

$100 to $249

Page 12: The Colorado Mountain Club - cmc.org Annual Report of CMC.pdfThe Colorado Mountain Club is extremely fortunate ... Rachel Scott, Marketing & Outreach Manager Alan Stark, CMC Press

12 Colorado Mountain Club

LeathermanLife-LinkMarmotMillerCoorsMountain Hardwear / MontrailMountainsmithNational Geographic MapsGary NeptuneNever Summer NordicNikwax North AmericaNuunOrtovox Osprey PacksOutdoor ResearchPatagoniaPlanet BluegrassPoint6PranaRecreational Equipment Inc.Lee RimelJanet RobertsonSantiago’sScarpaJohn D. ShackfordShrine Mountain InnSierra DesignsSigg USASmith OpticsSoleSportHillSteele PhotographySummit Huts AssociationTekoThorlosThuleTimexUpslope Brewing CompanyDale VodehnalVoile - USAAlice WhiteWhole FoodsWoolrich

Recurring-gift Donors to annual CampaignAnonymous Lyndon BerryKatie A. BlackettPeter BondJanice M. BradburnTodd P. BublitzWilliam E. EverheartJanet FarrarMarilyn FellowsKent GroningerMary T. HopperTimothy E. LeddyMarilyn K. LoganBill MarkleyMike McGurkinSara A. MichlTerri MorrowLeila MurphyErick M. NaarClaude NeumannJudith OgeJeffrey C. ParsonsJames C. PatrickDavid PellegriniMargaret RabelSherry RichardsonArdis RohwerLauren SchwartzDenise SnowSteven Williams

in-kind Donors to annual Campaign10th Mountain Divison Hut AssociationSusan AlonziAlphaGraphicsAmerican BackcountryAntlers at VailArvada Army Navy SurplusAtlas Snowshoe CompanyAvery Brewing CompanyBabes in the BackcountryBackcountry Access Thank you

Backcountry Snowsports Alliance BoardTom and Julie BeckwithBent Gate MountaineeringBig Stone PublishingChuck BirdBlack Diamond Equipment Boa Energy DrinkSteve BonowskiEric BradenElizabeth CabotCarve DesignsCascade DesignsChris Case Photography CEAVCO Audio Visual ChacoChums / Beyond CoastalClif Bar Colorado Mountain SchoolColumbia SportswearCusheDakineDarn Tough VermontDowntown TherapyDynafitEagle CreekVirginia EllisFlylowG3GaiamGolden Paisley PhotographyGoLiteTom GordonGV SnowshoesCatherine Hansen-StampHestraHorny ToadIbex Outdoor ClothingIcebreakerInternational Mountain Biking AssociationJavernick Family FarmsKeenLa SportivaLarabarLeadville Backcountry

giving back

“My devotion, commitment, and loyalty to the Colorado Mountain Club is all about growing a 100-year-old organization into its second century of providing backcountry trips, outdoor schools, and protecting our environment for current and future members. Serving the CMC as a board member is my way of expressing gratitude for the magnificent experience of Colorado’s mountains the club has facilitated for me. Giving back is my way of saying thank you.”

Lee Rimel

Page 13: The Colorado Mountain Club - cmc.org Annual Report of CMC.pdfThe Colorado Mountain Club is extremely fortunate ... Rachel Scott, Marketing & Outreach Manager Alan Stark, CMC Press

Annual Report 2010 13

the 21st Century CircleRolf G. AsphaugVern BassJulie Beckwith Tom BeckwithLyndon BerryJames C. BerryhillChan BoettcherSteve BonowskiMarlene M. Borneman Walter R. BornemanRosemary BurbankAlma F. BurgerRobert W. BurnsGerald CaplanThomas CecilBlake ClarkThomas F. CopeBeckie CovillDave CovillLarry W. DesaulesLinda DitchkusBarbara EvertRoger FuehrerJames GehresCathleen GroningerKent GroningerSamuel P. GuytonMargaret HartmanJanice K. HeidelDavid HiteKristy JuddRobert E. KinterCarol Kurt

MemorialsIn Memory of Mitch Barlow - Nancy WilliammeeIn Memory of Bart Calkins - June D. Calkins and Mitch CalkinsIn Memory of Cormac Murphy - Elizabeth Dunn, Patricia Lynch, and Eloise RossIn Memory of Don Thurman - Mary Anne Maddox In Memory of Ron Vigil - Anne Beck and Sherry L. Eckert In Memory of Truman Young - Myron Dunn

Tom KurtJohn W. LacherJohn LaymanTom MaceykaLoraine MandelkoMary D. MarshallRich A. McAdamsKaren E. MillerTerri MorrowJudith OgeBob OlsonAl OssingerDavid PellegriniSusan PellegriniPaul RaabSherry RichardsonArdis RohwerJohn R. RossGeorge H. SaumWilliam F. SchoeberleinMarilyn SelfBea SlingsbyHelen Stiles-WainwrightGiles TollDavid WaddingtonArt WainwrightJohn WallackKris WallackAv WestAlice WhiteTruman YoungLinda ZaparanickRobert Zaparanick

AnonymousDave BentzinJames C. BerryhillKatie A. BlackettSteve BonowskiBill BrownRobert W. BurnsBetsy Caplan Gerald CaplanThomas CarrMalinda P. ChouinardThomas F. CopeJames S. DavisJackson D. DennisPhilip FerrantiBob FolkertRory FuerstJames GehresLinda GoldsteinDale HengesbachDavid HiteEllen K. Hostetler Robert D. HostetlerBill Houghton

Dale L. JohnsonCarol KurtTom KurtLinda K. LawsonRoger LinfieldTerri MorrowTimothy J. O’RourkeAl OssingerCharles S. PeckGlenn E. PorzakPaul RaabJohn RaichSherry RichardsonLee RimelDavid RobertsonJanet RobertsonGeorge N. SmithHolly SpracklingTyler StablefordDonna StumppGiles TollRobert K. WalkerJosh WeinsteinMichael J. Zyzda

Donors who have designated a legacy gift in their will or estate plan. Donors who contribute $1,000 or more to the Annual Campaign.

ummit O C I E T Y

By designating either the CMC or the CMC Foundation in your will, you can reduce estate taxes and make a meaningful gift to the club you love.

help build a legacy.Join the 21st Century Circle today.

Consult your attorney for bequest language, or call the Development Director at 303.996.2752 to join our planned giving circle.

Join the Circle...

Page 14: The Colorado Mountain Club - cmc.org Annual Report of CMC.pdfThe Colorado Mountain Club is extremely fortunate ... Rachel Scott, Marketing & Outreach Manager Alan Stark, CMC Press

14 Colorado Mountain Club

The Color ado M ountain ClubState ment of Financial PositionPresented in C a sh Ba sisSeptember 30, 2010

Assets 2010 2009

Cash and cash equivalents $ 438,972 $ 338,338

Accounts receivable 129,058 141,669

Contributions receivable 92,350 30,000

Inventory 133,976 130,061

Assets held by Colorado Mountain Club Foundation 24,229 22,859

Investment in American Mountaineering Center, LLC 2,005,615 2,086,846

Bradford Washburn American Mountaineering Museum, net 705,479 705,479

Furniture and equipment, net 212,039 212,039

Total assets $ 3,741,718 $ 3,667,291

LiAbiLities And net Assets

Liabilities

Accounts payable and accrued expenses $ 158,640 $ 126,893

Notes payable 247,449 274,702

Total liabilities 406,089 401,595

Net assets

Unrestricted $ 3,102,896 $ 3,098,932

Temporarily restricted 207,668 143,362

Permanently restricted 25,065 23,402

Total net assets 3,335,629 3,265,696

Total liabilities and net assets $ 3,741,718 $ 3,667,291

Page 15: The Colorado Mountain Club - cmc.org Annual Report of CMC.pdfThe Colorado Mountain Club is extremely fortunate ... Rachel Scott, Marketing & Outreach Manager Alan Stark, CMC Press

Annual Report 2010 15

The Color ado M ountain ClubState ment of ActivitiesPresented in C a sh Ba sis

September 30, 2010

Revenues, GAins And suppoRt 2010 2009 Temporarily Permanently Unrestricted Restricted Restricted Total Total

Contributions $ 127,854 459,086 1,663 588,603 507,438

Scientific and Cultural Facilities District support 157,376 — — 157,376 168,281

Registration fees 610,661 — — 610,661 534,373

Membership dues 371,880 — — 371,880 381,910

Tuition from schools 92,674 — — 92,674 106,771

Merchandise sales 297,466 — — 297,466 250,072

Museum admission fees 43,944 — — 43,944 18,804

Other income 745 — — 745 29,865

Net assets released from restrictions 394,780 (394,780) — — —

Total revenues, gains and support $ 2,097,380 64,306 1,663 2,163,349 1,997,514

expensesProgram services:

Cultural & educational activities $ 613,471 — — 613,471 642,183

Publications 174,134 — — 174,134 193,044

Conservation 221,895 — — 221,895 211,152

Museum 139,591 — — 139,591 116,371

Cost of merchandise sales 84,750 — — 84,750 142,868

Other 288,743 — — 288,743 203,954

Total program services 1,522,584 — — 1,522,584 1,509,572

Supporting services:

General and administrative 409,136 — — 409,136 311,130

Fundraising 80,465 — — 80,465 110,964

Total supporting services 489,601 — — 489,601 422,094

Total expenses $ 2,012,185 — — 2,012,185 1,931,666

Investment Gain/(Loss) (81,231) — — (81,231) (70,488)

Change in net assets 3,964 64,306 1,663 69,933 (4,640)

Net Assets, beginning of year 3,098,932 143,362 23,402 3,265,696 3,270,336

Net assets, end of year $ 3,021,665 207,668 25,065 3,254,398 3,195,208

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16 Colorado Mountain Club

The Colorado Mountain Club710 10th St., Suite 200Golden, CO 80401www.cmc.org

6,911 Colorado Mountain Club members in 2010

2,788 backcountry trips organized by CMC members, serving 15,827 participants

5,435 youth educated through CMC’s Youth Education Program 58,196 youth educated through CMC’s Youth Education Program since 1999

2,336 permits secured from the US Forest Service for CMC schools

3,100 hours of volunteer service on public land stewardship projects

4 climbers honored for their lifetime achievements at the Hall of Mountaineering Excellence Gala

2 new Mountaineering Museum exhibits

14 CMC groups

4 new books published by the Colorado Mountain Club Press

302 participants on Adventure Travel trips to 21 exotic destinations

1 wilderness bill introduced in Congress to protect 166,000 acres of wilderness-quality lands

1,855 adult students educated in outdoor skills through 95 educational schools and seminars

850 active volunteers

Photo: Near the Sangree Froelicher Hut above Leadville, Colorado. Chris Case