the colomer group
DESCRIPTION
Presentation of Roberto Leonardy, the Colomer Group at KGS conference: InnoCosmetics Europe, Berlin, October 6&7 2010, #inco10TRANSCRIPT
Implementing R&D processes Implementing R&D processes that cope with rapid that cope with rapid
changing market conditionschanging market conditions
Roberto LeonardiRoberto LeonardiThe Colomer GroupThe Colomer Group
InnoCosmetics Europe 2010InnoCosmetics Europe 2010October 6th – 7th 2010October 6th – 7th 2010
BerlinBerlin
Implementing R&D processes Implementing R&D processes that cope with rapid changing that cope with rapid changing
market conditionsmarket conditions R&D ProcessesR&D Processes Raw materialsRaw materials Industrialization processesIndustrialization processes Developing a successful innovation Developing a successful innovation
framework from concept to mass framework from concept to mass manufacturingmanufacturing
Communicating effectively with key Communicating effectively with key stakeholders during the product stakeholders during the product development cycledevelopment cycle
R&D ProcessesR&D Processes
Value chain Value chain analysisanalysis where R&D where R&D
processes are?processes are?
R&D ProcessesR&D Processes
Innovation =Innovation = Idea x Execution x ktIdea x Execution x kt
kt = coefficient of timelinesskt = coefficient of timelinessa measure if the moment is the a measure if the moment is the right oneright one
R&D Processes (Cont.)R&D Processes (Cont.)
Processes that bring to InnovationProcesses that bring to Innovation Ideas generationIdeas generation
ALLALL Strategy Compliance CheckStrategy Compliance Check
ManagementManagement Implementing ideas in Product/Service Implementing ideas in Product/Service
briefing definitionbriefing definition MarketingMarketing R&DR&D
R&D Processes (Cont.)R&D Processes (Cont.)
Processes that bring to InnovationProcesses that bring to Innovation Development resources definitionDevelopment resources definition
MarketingMarketing R&DR&D FinanceFinance
Product/Service laboratory developmentProduct/Service laboratory development R&DR&D Product Specialists (Key users)Product Specialists (Key users)
R&D Processes (Cont.)R&D Processes (Cont.)
Industrialization resources definitionIndustrialization resources definition R&DR&D Supply chainSupply chain FinanceFinance
IndustrializationIndustrialization R&DR&D Supply chainSupply chain
R&D Processes (Cont.)R&D Processes (Cont.)
FulfillmentFulfillment ALLALL
SALESSALESIdeas generationIdeas generation
Raw materialsRaw materials
Minimising the impact of fluctuating raw Minimising the impact of fluctuating raw materials costs on new product materials costs on new product developmentdevelopment
globalizationglobalization For complex organisations it is mandatory to For complex organisations it is mandatory to
manage a global raw materials databasemanage a global raw materials database harmonizationharmonization
action of overall management of different action of overall management of different providers and different sites (Global Purchasing - providers and different sites (Global Purchasing - Global Logistics)Global Logistics)
Raw materialsRaw materials
Minimising the impact of fluctuating raw Minimising the impact of fluctuating raw materials costs on new product materials costs on new product developmentdevelopment
validationvalidation the most possible amount of validated providers the most possible amount of validated providers
for each raw materialsfor each raw materials simplificationsimplification
The fewer possible number of Raw Materials in The fewer possible number of Raw Materials in the portfoliothe portfolio
StandardizationStandardization the same specification range for the "same" raw the same specification range for the "same" raw
materialmaterial
Raw materials (Cont.)Raw materials (Cont.)
Product life cycle: from specialties to Product life cycle: from specialties to commodities.commodities. using raw materials in the final phase of product life using raw materials in the final phase of product life
cyclecycle Platforms for different applications in cosmeticsPlatforms for different applications in cosmetics
One Raw Material for different applications/productsOne Raw Material for different applications/products Platforms from different applications to Platforms from different applications to
cosmetic applicationscosmetic applications Raw materials already developed for other Raw materials already developed for other
applications (big volumes, lower price)applications (big volumes, lower price)
Raw materials (Cont.)Raw materials (Cont.)
investmentsinvestments for proprietary raw materials for proprietary raw materials
developmentdevelopment providers partnershipproviders partnership
Long-term suppliers relationships Long-term suppliers relationships sometimes is the keysometimes is the key
Industrialization processesIndustrialization processes
Minimising the impact of different Minimising the impact of different processes costs on new product processes costs on new product developmentdevelopment
SimplifySimplify simple processessimple processes
StandardizeStandardize the same processes for every productthe same processes for every product
Developing a successful Developing a successful innovation framework from innovation framework from
concept to mass concept to mass manufacturingmanufacturing
Innovation frameworkInnovation framework internalinternal
MarketingMarketing R&D Product DevelopmentR&D Product Development customer care product specialistcustomer care product specialist SupplySupply
Developing a successful Developing a successful innovation framework from innovation framework from
concept to mass concept to mass manufacturingmanufacturing
Innovation frameworkInnovation framework externalexternal
R&D centersR&D centers Opinion leader and product specialistOpinion leader and product specialist
Make up artistMake up artist Hair StylistHair Stylist Fashion expert and trendsetterFashion expert and trendsetter
ProvidersProviders
Developing a successful Developing a successful innovation framework from innovation framework from
concept to mass concept to mass manufacturing (Cont.)manufacturing (Cont.)
providers partnershipproviders partnership co-designco-design
trendscoutingtrendscouting Consumer blogging, social networkingsConsumer blogging, social networkings
platformsplatforms multi purpose projectsmulti purpose projects
application shiftapplication shift glue --->>> hair stylingglue --->>> hair styling wool --->>> hairwool --->>> hair
Developing a successful Developing a successful innovation framework from innovation framework from
concept to mass concept to mass manufacturing (Cont.)manufacturing (Cont.)
taking advantage of the "valleys"taking advantage of the "valleys" "Chemical": Raw materials valleys"Chemical": Raw materials valleys "Mechanical": Packaging valleys"Mechanical": Packaging valleys
disruptive innovationdisruptive innovation Closing the circle started with "ideas Closing the circle started with "ideas
generation"generation"
Communicating effectively Communicating effectively with key stakeholders during with key stakeholders during
the product development cyclethe product development cycle
ManagementManagement Value creationValue creation
ProvidersProviders Partnership and co-designPartnership and co-design
MarketingMarketing IdeasIdeas
Communicating effectively Communicating effectively with key stakeholders during with key stakeholders during
the product development cyclethe product development cycle
R&DR&D sciencescience
SupplySupply Practical implementationPractical implementation
CustomersCustomers Needs - Value - Dreams - Sustainability - Needs - Value - Dreams - Sustainability -
......
Driver # 1Driver # 1
Driver # 2Driver # 2
Driver # 3Driver # 3
Communicating effectively Communicating effectively with key stakeholders during with key stakeholders during
the product development cyclethe product development cycle
NO WALLNO WALL