the collaborative startup canvas - 7 sections to gather people around a passion and turn the...
DESCRIPTION
"Most of the startups forget to harness the power of the crowd" says Ross Dawson. We decided to create a framework, "The Collaborative Startup Canvas". Our goal is to help entrepreneurs on 3 issues: gather people around their passion, work with the members to create the best products and services for the community, and generate incomes to make the adventure sustainable.TRANSCRIPT
canvas The collaborative Startup
“most of the startups forget to harness the power of the crowd.”
Ross Dawson
“startups replicate what they perceive to be
successful business models. But what is
CONSIDERED THE ´NORM´ IS NOT WORKING
ANYMORE.”
Lee Bryant
7 sections to help
entrepreneurs Gather people Around a passion
and turn the c!munity into a thriving collaborative business
Kpis I!"#$%&
People Statements
Awareness Value ProP. CO-CREATION
People
1. Which Do you want population
to work with?
2. Who are
early-adopters?
to be your
going
Write down your
persona
“Dave is a 35-year-old American who lives in Wichita, Kansas. He is married, college educated, and has a daughter. Dave’s life dream is become an entrepreneur and sell web and mobile products online. He has a full-time job and is willing to work very hard to make his dream a reality. He has some technical skills but unfortunately doesn’t live near a startup hub – and thus he has a hard time connecting with entrepreneurs to get advice when he needs it.”
(From SoHelpFul.com)
Statements
1. What is your purpose?
Why
To gather
people?
do you want
What do they don't do correctly?
What is their problem or need?
People will join and participate in our community because...
…because we help them gather members around their passion and turn the community
into a thriving collaborative enterprise.
Our example
“If you get this wrong, nothing
else you do matters.”
Richard Millington
2. What is your vision?
What will the world look like once you and your community have worked your magic?
“We dream of a world where…”
Complete these sentence in less than 12 words:
big think
(like really big!)
“We dream of a world where business success and community
success are reconnected.”
Our vision
Value Propositions
What are the
Services You Provide to the community?
and products
Bui
ld a
To help members
where they fail
methodology
Then create
methodology... around this
blog articles videos
a software
presentations a book
a consultancy service case studies a toolkit
events
workshops
conferences white papers
infographics
photo albums
a course
t-shirts
stickers
Awareness
How do you make Potential members
of what
you do?
aware
Be where Your audience already is
Blog on Quora and Medium Search conversations on Twitter and Quora
where you can share your expertise
Share presentations on Slideshare
Start a newsletter
Share articles on G+ Communities, LinkedIn and Facebook groups
Launch your own blog
Ask a blogger or a community manager to write about you
Get your articles listed in a popular newsletter
Create a group on Facebook or Meetup and invite people you know
Organize a meet up
CO-CREATION
How do you
The adventure
let members co-create
with you?
Create a community on Google+
Invite people
Ask for feedback at each step of your projects
Who works on...
Production
Financing new projects
Customer support
Ideation
Foresight
Marketing
Design
Sales
You, Your
70%
alone community
Dropbox - Referral program
Seth Godin- Crowdfunding campaign
$40k goal beaten in 3.5 hours
giffgaff - customer support forum
Average Response time: 93'' - NPS: 77%
I!"#$%&
"ustainable?
Earn money to make the adventure How
do
you
Among your products and services, define
which ones are...
Subscription
100% free
Paid version with additional features Pay per use
Renting
Direct sales
Intermediate fees
You can also...
Charge for a community membership Sell shares
Run a crowdfunding campaign
Create an affiliate program
KPIs
Track your progress
=> Activity initiated and managed by members
=> Referral growth
=> Sense of belonging
=> Number of innovation launched by members
=> Revenues
www.TheCollaborativeStartup.com