the coca-cola corporation ’s market analysis report
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The Coca-Cola Corporation ’s Market Analysis Report. 组长 李欣亭 组员 徐露艳 赵雨帆 赵清华. T he C oca- C ola Corporation's P roduct S ales. 赵雨帆. The coca-cola ’ s daily consumption has reached about one billion cup . (48%). - PowerPoint PPT PresentationTRANSCRIPT
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The Coca-Cola Corporation’s Market Analysis Report
组长 李欣亭 组员 徐露艳 赵雨帆 赵清华
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The Coca-Cola Corporation's Product Sales
赵雨帆
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• The coca-cola’s daily consumption has reached about one billion cup.(48%)
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The young prefer to choose the Pepsi cola (34%). Meantime, the coca-cola also
reached a same level (20%).
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the tastethe packi ngthe famethe senti menthe functi on
Some main psychological factors for consumer’s purchasing
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• The taste • 41% of people think
that good taste is the first primary factor.
• The packing • 10% of people consider
that the packing is very important.
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The fame 21% of people think that the main factor leading them
to buy one product is the brand.
The emotionIt can bring good sentiment and high atmosphere.
The function The drinking has a variety of functions.
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Thank you !
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The Taste
徐露艳
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Classical
Unforgettable
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Coca-Cola
Pepsi cola
The feelings
The gas The mood
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Colorful designs
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1. Be sweeter
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2. Fragrance more durable
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3. multi taste cola
Satisfy different customers
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4.Add mineral substance
give more energytake happy home.
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To Be NO.1
THANK YOU!
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Innovative packaging design —— coca-cola
赵清华
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Everything needs
nnovat on, especially for the
appearance
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1. More humanized , more comfortable feel
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2.Constellation logo
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3. More colorful,more beautiful
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Thank you!
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Product publicity
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Official Website
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People seldom try to know our products by the official website, our publicity means must be diverse.
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1. Advertisement
2. Theme Pavilion
3. Theme Competition
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1. Advertisement
2. Theme Pavilion
3. Theme Competition
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An impressed advertisement makes people prefer to buy the product !
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All-star Cast
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Just so so
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Whole profit
High Cost of Celebrity Endorsement
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creative & humorous
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1. Advertisement
2. Theme museum
3. Theme Competition
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The propaganda about the corporate culture will be more attractive.
Old-line
Absolute passion
vs
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We should build the similar museums in most of first-tier cities to show our corporate culture.
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1. Advertisement
2. Theme Pavilion
3. Theme Competition
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★ Gives the corporation infusion of fresh blood
★ A good way to advertise itself
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Thank you !
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• After this discussion, the defects have been presented. We should be braver to face the difficulty in the future. I believe we will lead the market!