The Clusters The Clusters – – An Advanced An Advanced Concept In Educational Concept In Educational ManagementManagement                 

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INTERNATIONAL COMPETITIVENESS

International competitiveness is valid not only for individual items, products and services, but also for companies and business structures, regions and countries, individual professionals and members of economic, social and community groups.

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services

companies

regions

countries

business structures professionals

members of economic, social and community groups

products

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Which is the success formula in a changed world?

• Under the influence of globalization, the concept of connection has been established as a key concept – today, there is a great variety of economic and trade connections between companies from different parts of the world.

• The understanding of borders and territorial spheres of influence has changed.

• Connections encourage the initiative and competent ones.

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Indicators for measuring the international comparative advantages

through the international competitiveness:

innovation quality

productivity

profit

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The cluster organization

• THE COMPETITIVE STRATEGY,WHICH MAKES YOU DIFFERENT FROM THE OTHERS

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Nature:• A cluster is a geographically connected

network of similar, interrelated or complementary competitive companies with active business relationship channels, communication and dialogue, which share a specialized infrastructure, labor markets and services, and face common development opportunities and / or threats.

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What is a cluster? Business clusters are “groups of interconnected companies,

suppliers, related industries and institutions specialized in certain areas, which are present in certain regions ... Clusters not only reduce transaction costs and increase efficiency, but they also improve the incentives and create collective assets in the form of information, specialized institutions, reputation and many more .... Clusters foster innovation and accelerate productivity growth.”

Michael E. Porter: Introduction to The competitive advantage of nations, Bulgarian translation, published by Classic and Style Ltd., 2004, pp. xii-xii

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MAIN CHARACTERISTICS OF THE CLUSTER

1) all companies and organizations in a cluster are motivated to cooperate mainly through an informal exchange of information on possible complementary advantages,

2) adaptability to the international standards (both in their own as well as in their partner areas),

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MAIN CHARACTERISTICS OF THE CLUSTER  

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4) the companies which are members in a cluster usually have higher competitiveness – through the business contacts with the other cluster members they develop in more favorable conditions,

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5) these contacts are voluntarily recognized and welcomed by the owners and / or the managers of different companies who have thought through and accepted the idea that the key to competitive success is the existence of a competitive strategy which makes you different from the others. This means to consciously choose such a combination of activities which leads to achieving a unique blend of values.

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MAIN CHARACTERISTICS OF THE CLUSTER

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Diamond approach to the competitiveness of the cluster location

• According to M. Porter, through its implementation, an evolution from an economy driven by factors towards an economy driven by investments and to an economy driven by innovation can be achieved.

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Stages of the cluster development:

1) the diamond approach helps the companies’ management in the region, individually and together, to build their active and creative stance on the determinants of the location competitiveness which define business success,  

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Stages of the cluster development:

2) development of JOINT INITIATIVESto change the key determinants of the location competitiveness by the cluster,

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Stages of the cluster development:3) the success in the establishment and

operation of a cluster is directly related to the level and quality of the connections between the participants - the construction of group norms and the taking on roles,

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Stages of the cluster development:4) CLUSTER INITIATORS AND LEADERS:The decision-making by consensus and theachievement of the common goals throughcooperation so that each element of thecluster increases its own and the overallcompetitiveness of the cluster are done by

theformal and the informal leaders of thecompanies and organizations in the cluster.

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What does our cluster promote?How the authentic Bulgarian

culinary heritage can become a tourist product and attraction!

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www.culinaryarts.bgBulgaria, Dobrich,

3 Bulgaria Str., Fl. 1, Offices № 2 and № 4Tel.: +359 (0) 58 / 655 626, +359 (0) 58 / 655

568E-mail: akig@abv.bg

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