Media GuideThe Club for Busy People™

FasT FaCTs

Fast Facts

• Foundedin2002

• ThefirstclubopenedMay30,2002inCambridge,MN

• Morethan2,000clubsarenowopenin49statesandmorethanadozencountries

• Weservenearly2millionmembersworldwide

• Theworld’sfastest-growingfitnessclubandlargestco-edfitnessfranchise

• Nearly250clubsopenedeachofthepastsevenyears

Open clubs

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013*

*ProjeCTed 0 500 1000 1500 2000 2500

Honors & Headlines

One of “America’s Most Promising Companies”

Ranked #6 on the 2013 “Franchise 500” List

One of “10 Great Franchise Bets”

One of “20 Top Franchises for the Buck”

#1 Best Company to Work for in Minnesota

“Military Friendly Franchise” 4 consecutive years (2010-2013)

How Anytime Fitness broke into the Franchise 500 Top 10

Anytime Fitness outpaces McDonald’s, Subway to 2K locations

Anytime Fitness: The Fastest-Growing Club

Anytime Fitness CEO Chuck Runyon’s 4 rules for tattoo-level brand loyalty

How to make exercise pay off

Co-founders of Anytime Fitness buy waxing chain

Are you an owner or a leader?

Exercise is hard, but it’s worth it – so get going!

roei: reTurn on eMoTional invesTMenT

Asa“TopWorkplace,”AnytimeFitnessisfocusedonwhat’smost-important.

people

Anytime Fitness franchisee offers kidney to client

purpose

CEO of the world’s largest co-ed fitness club franchise has written

a book entitled, “Working Out Sucks!”

passion

More than 1,000 Anytime Fitness franchisees, corporate employees,

and members bleed purple with Running Man tattoos

Profits

Anytime Fitness co-founders featured on ABC’s “Secret Millionaire”

GloBal Business Model

When members join one club, they have access to them all-includinglocationsinCanada,Mexico,

Australia,NewZealand,england,Scottland,theNetherlands,Poland,Qatar,GrandCayman,India,

Chile,Spain,andjapan.

Anytime Fitness is ranked #3 among all Australia-based franchises, based on franchisee satisfaction

ToP FranCHise oPPorTuniTy

a thriving cOncept

AnytimeFitnessoffersentrepreneursaconvenientandaffordablerecurring-revenuebusiness

model,evenintougheconomictimes.Franchiseesenjoytheluxuryofbeingtheirownboss,

andaregiventheresourcesandsupportneededtoachieveahealthywork/lifebalance.

the time is nOW

Withhealthcarecostsandobesityratesrisingatanever-increasingpace,

entrepreneursfindthatthefitnessindustryiswhereit’sat.Considerthefact

thatnearlyamillionpeoplejoinhealthclubseachyear,pushingmembership

to41.3millionpeoplenationwide.*Thisnumberislikelytogrowasmore

peoplecommittoanactivelifestyle,spurredbytheincreasingnumber

ofcorporatewellnessprogramsandhealthinsuranceincentives.

AnytimeFitnessistheperfectfitforentrepreneursseekingtheopportunity

torunabusinessthathasthepotentialtomakeaprofounddifference

inpeople’slives.

*IHrSAAMerICANSPorTSdATAHeAlTHClubTreNdrePorT

lOW labOr cOsts

Franchiseesbenefitfromaturn-keysystemthatminimizespayrollcostswhilemaximizingsecurity

andenjoymentforclubmembers.State-of-the-artintegratedbillingandsecuritysystemsallow

clubstorunsmoothlyandworry-free,evenduringnon-staffedhours.Theendresultisthatpayroll

typicallycomprisesonly10%oftheoperatingcosts,comparedtothe45%payrollcostsofother

franchisingventures.

a Well-Oiled machine

AnytimeFItnessclubownersdon’thavetoworryaboutthingslikepollutedpools,messylocker

rooms,ordaycaredisasters.Instead,thefocusisoncreatingtheoptimalexperienceformembers.

And,atAnytimeFitness,there’snoneedtore-inventthewheel.Comprehensivesupportsystems

areinplacetoensurethefranchiseesucceeds,someofwhichinclude:anetworkofloyalpreferred

vendorswhosupplyownerswithqualityproductsatthebestprices,franchiseconsultantswhooffer

strategicguidanceandadviceateverylevelofclubgrowth,andcorporatestaffwhoprovide

year-roundtrainingintheformofregionalworkshops, advancedmanagerialsessions,andonline

supporttools.

suCCess sTories

betty lOu sWeeney

Video

Twoyearsago,atage79,bettylouSweeneywasadmittedtoahospitalwithaseriesoflife-

threateninghealthissues.Sheweighed230poundsandnearlydiedwhenherkidneysbegan

toshutdown.Whenshegotoutofthehospital,shejoinedAnytimeFitness

andimmediatelybegantochangeherlifearound.Shelostmorethan100

poundsoveran18-monthperiodandrecentlysettheGuinnessWorld

recordforplanking:36minutesand58seconds.Shealsoappearedon

NbC’s“TodayShow”inafeaturestoryabout“gettingreadyfor

swimsuitseason.”

JOsh cOx

Video

Atage14,joshCoxweighed265pounds.Tormentedbybullies,hewas

depressed,bulimicandcuttinghimself. Atrockbottom,sixteenagebullies

ducttapedjoshtoasetofbleachersafterschoolonedayandlefthimthereforanhour. 

joshrespondedbytransforminghisbody,and now,asanAnytimeFitnesspersonaltrainer

whounderstandswhatit’sliketofeeldefeated

andhopeless,he’shelpingotherstransform

theirlivesaswell.

allisOn Wetherbee

Video

Peoplesaytheirhealthisimportanttothem,butmanyofusarefullofexcuseswhywedon’texercise

moreoften.NotAllisonWetherbee.despitebeingbornwithnoarmsandnolegs,

Allisonearnedamaster’sdegreeincounselingandshe’safull-timeemployee

foreasterSeals. Shealsofindsthetimetoworkoutatagymatleastthree

timesaweekbecauseherhealthisimportanttoher.

bOb & rhOnda JOhnsOn

Video

Atage58,bobjohnsonweighedover300poundsandbelievedhewas

toooldtochange.but,hedidsoforlove. Whenhiswife’sbreastcancer

metastasizedafewyearsago,rhondaaskedbobforafavor. Sheaskedhim

tojoinagymwithher–sothattheycouldbestrongtogether.bobhassince

lost110poundsandrhondahaslost40.Theyarehappiernowthanthey’ve

everbeen.

exeCuTive overview

chuck runyOn, cO-FOunder

Withmorethan20yearsexperiencemanaging,consulting,andowninghealthclubs,Chuckrunyon

hasdistinguishedhimselfasaleadingauthorityinthefieldoffitness.runyonrevolutionizedthefitness

industrywhenheanddaveMortensenco-foundedAnytimeFitness-analternative

toover-sized,over-pricedgymswhichtypicallyfeatureexpensive“frills”that

fewmembersactuallyuseorneed.Incontrast,runyonandMortensen

designedsmaller,neighborhoodclubsfeaturingthethingsmemberswant

most: convenience,affordability,qualityequipmentandafriendly,non-

intimidatingatmosphere.

Forhis“unprecedentedanduniquecontributionstothefitnessindustry,”

runyonwashonoredasthejohnMcCarthyIndustryVisionaryoftheYear

(2009)bytheInternationalHealth,racquet,andSportsclubAssociation

(IHrSA). runyoncurrentlyservesontheboardofdirectorsforIHrSA.

Injanuary2012,runyonchallengedthenationaldiscourseonobesitywithaboldnewmessage

conveyedinthetitleofhisfirstbook“WorkingoutSucks!”His“getreal”approachtogettinghealthy

struckanervewithhisindustrypeersandthepublicatlarge.recognizedasanexperton

eliminatingthebarrierstohealthylifestyles,runyonisfrequentlyaskedtospeakorcomment

onissuesrelatedtowhypeopleclaimthattheirhealthisatoppriority,whiletypicallyspendingless

than1%oftheirtimeexercising.

dave mOrtensen, cO-FOunder

daveMortensenfeelsrightathomeatthecorporateofficesofAnytimeFitness,havingbeenborn

andraisedlessthanfivemilesfromtheHastings,MNheadquartersoftheworld’s#1co-edfitness

clubchain.Hisfirstjobinthefitnessindustrywasatthefrontdeskofcluboperatedbyawell-known

chainofMidwesterngyms.Itwasatthatclub,afterquicklyworkinghiswayuptomanager,

thatMortensenfirstmethiseventualbusinesspartner,Chuckrunyon.

Mortensenandrunyonteamedupandspentthenextseveralyearstravelingthecountry,

providingavarietyofconsultingservicesforfitnessclubsofallsizesandtypes.In1995,

Mortensenandrunyonpurchasedtheirfirstclubtogether,SouthviewAthleticClub.

In1999,Mortensenturnedhisfocustowardinformationtechnologies,helpingtocreateawide-

rangeofsecurity,usage-tracking,andbillingsystems.Thoseexperiences,coupledwithextensive

surveyingofmembersregardingwhattheygenuinelywantedinafitnessclub,ledMortensen

andrunyontodeveloptheAnytimeFitnessbusinessmodelin2002.AsAnytimeFitnessgrew,

MortensenconcentratedhiseffortsondevelopingancillarycompanieslikeProVisionSecurityand

HealthyContributionstoenhancememberexperienceandbetterserveAnytimeFitnessfranchisees.

FranCHisee sPoTliGHT

karmen smith nenahlO

Pursuingapersonalpassion,KarmenleftadeskjobataninvestmentbankingfirminMinneapolis

atage24toopenanAnytimeFitnessfranchise.WhatshelackedinindustryexperienceKarmen

madeupforinhardworkandbusinessacumen.Injustthreeyears,shegrewheroperation

fromonelocationto10highly-successfulclubsacrosseasternWisconsin.

In2009,KarmenwashonoredastheAnytimeFitness“Cluboperator

oftheyear.”

JOhn spence

johnSpencewasn’tsureexactlywhathewantedtodo,butheknewhewas

tiredofworkingforabigcorporationthathadallsortsofridiculouspolicies.

So,whenafriendsuggestedthatowninganAnytimeFitnessclubwould

allowhimtobehisownboss,johnjumpedattheopportunity-andhe’s

nowtheproudownerof11AnytimeFitnessclubs.“I’manentrepreneur

atheart,”johnsays.“AnytimeFitnessallowsmetosetthetoneregarding

howwedothingsinmyclubs.Thecorporatestaffgivesmeplentyofsupport

whenIneedit,butIgettoruntheshow.”

andy gundlach

eachofAndy’s16clubsinWisconsinservenearlydoubletheaverageforallAnytimeFitnessclubs

openatleastoneyear,andhis63%annualmemberretentionrateissignificantlyhigherthan

theindustryaverageof40%.“beinganAnytimeFitnessclubownergivesmegreat

personalsatisfaction,”Andysays.“Whatwe’reallaboutishelpingpeople

improvetheirhealthsotheycanenjoytheirlivesandtheirfamilies.Itsimply

doesn’tgetanybetterthanthat.”

MoBile FiTness

Ittakesmorethanagymmembershiptoobtainoptimalhealth,andthat’swhyAnytimeFitness

hasexpandeditswellnessoptionstoincludeAnytimeHealth.com.Thisone-stopshopforhealth

managementhasquicklybecomethego-toonlinecompanionforthefranchise’s2millionmembers

–andthepublicatlarge.

The24/7wellnessportalcombinesthemedicalknowledgeofWebMd,health-trackingcapabilities

ofSparkPeople,andsocialinteractionviaFacebookandothernetworkingsites.It’snotjustanother

generichealthwebsite,buta personalized online wellness tool designed to support healthy lifestyles.

key Features

• HealthriskAssessments

• exercisevideotutorialsforallfitnesslevels

• IntegratedWorkoutPlannerandActivityTrackerthatmonitorstheamountofdailyactivity,

caloriesburned,andworkoutstargetedtoimprovingspecificbodyareas

• Customizedmealplanstailoredfordiabetes,gluten-free,heart-healthy,vegan,pregnancy,

strengthtraining,andendurance

• Supportgroupsthatoffersknowledge-sharing,accountability,andfriendship

• dietTrackertomonitoryourdailyfoodintake

• iPhoneandAndroidappsavailable

AnytimeHealthalsooffers24/7onlinesupport&guidancefromcertifiedpersonaltrainerswho

specializeindietetics,sportsnutrition,andexercisesciencetoprovidetimelyanswersforavariety

ofhealth&fitnesstopicssoyoucanproceedwithconfidenceinpursuingyourgoals.

ConTaCT

Ifyouwouldlikeadditionalinformation,pleasecontact:

Markdaly

NationalMediadirector

AnytimeFitness,llC

12181MargoAvenueSouth

Hastings,MN55033

800-704-5004

Minnesota Franchise reg. #4424.

For new York residents: this

advertiseMent is not an oFFering.

an oFFering can onlY be Made

bY prospectus First Filed with

the departMent oF law oF the

state oF new York. such Filing

does not constitute approval

bY the departMent oF law. ©2013

anYtiMe Fitness, llc.

Pr13005