The Class of 2013

1991 is the year in which the newest members of our

incoming class were born

What Happened in 1991?

• Comedy Central is launched on April 1st.

• Super Nintendo Entertainment system is released in the United States.

What Happened in 1991?

• The Oscars best picture is The Silence of the Lambs.

• Also debuting in the movies: Terminator 2: Judgment Day and Beauty and the Beast.

What Happened in 1991?

• Chicago Bulls win the NBA Playoffs which is the 1st in franchise history.

• New York Giants win the Super Bowl, 20-19 over the Buffalo Bills.

• Minnesota Twins win the World Series.

What Happened in1991?

• The Jerry Springer Show premieres on September 30th.

• The most popular shows on TV are Blossom, Home Improvement and Roseanne.

What Happened in 1991?

• On November 7th Basketball player Magic Johnson announces he tested positive for the virus that causes AIDS.

What Happened in 1991?

• The Congress of the United States passes a resolution authorizing the use of military force to liberate Kuwait…which begins the Gulf War.

What Happened in 1991?

• A Michigan court bars Dr. Jack Kevorkian from assisting in suicides.

• The collapse of the Soviet Union.

What Happened in 1991?

• Exxon agrees to pay one billion for the clean up of the Exxon Valdez oil spill in Alaska.

• The Grammy’s best album is Another Day in Paradise by Phil Collins.

What Happened in 1991?

• On March 3rd an amateur video captures the beating of Rodney King by LA Police Officers.

What Happened in 1991?

• Michael Landon, from Bonanza and Little House on the Prairie dies.

• Jeffrey Dahmer is arrested after the remains of eleven men and boys are found.

What Happened in 1991?

• A referendum in South Africa supports the creation of a new constitution for a multicultural society and Apartheid is dismantled.

The Class of 2013 Mindset

• Harry Potter could be a classmate.

• Since they wore diapers, Karaoke machines have been driving people nuts at parties.

• GPS satellite navigation systems have been available.

The Class of 2013 Mindset

• Gas stations have NEVER fixed flats, but most serve cappuccino.

• Electronic filing of tax returns has always been an option.

• IBM has never made typewriters.

The Class of 2013 Mindset

• Their temperatures have always been confirmed in the ear.

• Clarence Thomas has always sat on the Supreme Court.

• All have had a relative or know about a friend’s relative who died comfortably at home with Hospice.

The Class of 2013 Mindset

• There have always been Charter schools.

• Shampoo and conditioner have always been available in the same bottle.

• Living Wills have always been asked for at hospital check-ins.

The Class of 2013 Mindset

• Employers have always been able to do credit checks on employees.

• Jay Leno has always been hosting The Tonight Show.

• The Green Bay Packers has always had the same quarterback…until last year

The Class of 2013 Mindset

AND…

They have grown up with Coke and Pepsi in recycled plastic bottles.

Millennial Generation-Echo Boomers

• Anyone born between 1982-1995

• Largest generation-nearly 80 million

• Overachieving, over managed, and very pressured.

• This is the generation that has long aimed to please. They want to please their parents, their friends, their teachers, their college administrators.

Key Research on Echo Boomers

• Echo Boomers are a reflection of the sweeping changes in American life. They are the 1st to grow up with computers in the home and in a 500 channel TV universe.

• They are multi-taskers with cell phones, music downloads, Facebook, Instant Messaging and now Twitter.

Key Research on Echo Boomers

• They are also the most diverse generation ever-35% are non-white, and the most tolerant, believing everyone should be part of the community.

• This is the smartest group of Americans at this age of any generation.

Key Research on Echo Boomers

• Connected 24/7• 99% own a computer

• 97% own a cell phone• 92% have a Facebook profile

• 70% own an Ipod• 30% author a blog and 60% read blogs

1st Time in History

All four generations are working together in a University setting

Veterans 66-84 37 million

Boomers 44-65 77 million

Gen. X 28-43 49 million

Millenials 18-27 80 million

The Way Each Generation Sees the World

Veterans Boomers Gen-X Millenials

1. Practical Optimistic Skeptical Hopeful

2. Dedicated Driven BalancedImpatient

3. Hierachy Consensus Competence Team

4. In person Phone Email Text

FOCUS 2009 Theme

“The little things CAN make a big difference”